Latest News & Updates
10th Anniversary of Our Annual Masterclass
21st July 2023
You can’t be wrong seeking knowledge. What you know and do makes a difference; Your know-how and your network are equal to your net worth. We are set to give value once more! Building capability in professionals is our passion! The Lagos version of our Annual Masterclass is 10 years this year! We thank … Continue reading 10th Anniversary of Our Annual Masterclass
By g-emutche
Empowering Sales Professionals for a Decade of Success
Sales and Selling Price Price is what you pay. value is what you get. – Warren Buffett. The economic outlook as we already know is tough. Prices of products and services are going up. Naira is losing value. Purchasing power of buyers is becoming weaker which has caused anxiety in the system! Where do … Continue reading Empowering Sales Professionals for a Decade of Success
By g-emutche
Understanding the Business of Your Startup in 5 Ways
20th July 2023
Starting a business is an exhilarating and challenging endeavour. Many aspiring entrepreneurs are driven by a vision, a passion for their product or service, and the desire to make a significant impact in their industry. However, despite the initial excitement and enthusiasm, a considerable number of startups fail to achieve long-term success. One common … Continue reading Understanding the Business of Your Startup in 5 Ways
How to Make Body Cream for Nigerians
Developing a body cream specifically for Nigerians using locally sourced ingredients allows you to cater to the unique skincare needs and preferences of the local audience. In this analysis, we will explore a list of commonly used ingredients and provide a step-by-step guide to help you create a nourishing and moisturizing body cream that … Continue reading How to Make Body Cream for Nigerians
How to Grow Your Cosmetic and Beauty Brand on TikTok
TikTok has emerged as a powerful platform for businesses, especially in the cosmetic and beauty industry. With its large and engaged user base, TikTok offers tremendous opportunities to showcase your products, connect with your target audience, and drive brand awareness. However, growing your cosmetic and beauty brand on TikTok requires a tailored approach that … Continue reading How to Grow Your Cosmetic and Beauty Brand on TikTok
How to Drive Organic Traffic to Your Business
19th July 2023
In the digital age, driving organic traffic to your business is vital for building brand awareness, attracting potential customers, and generating sales. Organic traffic refers to the visitors who find your website or online content through search engine results and other non-paid channels. This article provides a comprehensive guide on how to drive organic … Continue reading How to Drive Organic Traffic to Your Business
Diversification Strategies for Businesses in Challenging Times
In today’s dynamic and uncertain economic landscape, businesses in Nigeria face numerous challenges, including market volatility, changing consumer preferences, and economic downturns. To navigate these challenging times and ensure long-term sustainability, businesses need to adopt diversification strategies. Read more about Business Diversification involves expanding into new products, markets, or industries to mitigate risk and … Continue reading Diversification Strategies for Businesses in Challenging Times
Developing a Strong Online Presence for Nigerian Businesses
In today’s digital age, establishing a strong online presence is crucial for the success and growth of businesses, including those in Nigeria. With a rapidly expanding internet user base and increasing e-commerce adoption, Nigerian businesses have an immense opportunity to reach a wider audience, build brand awareness, and drive revenue through their online presence. … Continue reading Developing a Strong Online Presence for Nigerian Businesses
Creating A Great User Experience Has a Really High ROI For Startups
In today’s highly competitive business landscape, startups face numerous challenges in gaining traction, attracting users, and achieving sustainable growth. Andrew Gadzdecki, CEO of Acquire.com, noted that great user experience has a really high ROI for startups because you convert more customers with fewer support questions. One key factor that can make a significant difference … Continue reading Creating A Great User Experience Has a Really High ROI For Startups
5 Useful Tools for Infographics for Business Owners
In the digital age, visual content plays a vital role in capturing the audience’s attention and conveying complex information effectively. Infographics, with their combination of text and visuals, have become a popular tool for businesses to present data, statistics, and ideas in a visually appealing and digestible format. Read more about Business Creating infographics … Continue reading 5 Useful Tools for Infographics for Business Owners
Strategies for Nigerian SMEs through Digital Models
Small and Medium Enterprises (SMEs) in Nigeria can maximize their business potential by effectively leveraging digital business models. Here are some key strategies for SMEs to consider: Read more about Business Online Presence Establish a strong online presence by creating a professional website that showcases products, services, and relevant information about the business. Additionally, … Continue reading Strategies for Nigerian SMEs through Digital Models
By reuben-kalu
University Canada West Info Session with Margaret Ajiduah
Join us for an exclusive Instagram Live session with Margaret Ajiduah, Business Development Manager for University Canada West (UCW), as she hosts an informative Student Info Session for all aspiring students in Nigeria. Read more about Education What To Expect Two Campuses in Downtown Vancouver: Discover the vibrant campuses of UCW located right in the … Continue reading University Canada West Info Session with Margaret Ajiduah
By guestpost
How to Engage in the Art of Seductive Marketing (Part 2)
18th July 2023
In Part 1, we noted that seductive marketing is an alluring approach that aims to captivate and persuade customers through the art of attraction. It involves creating marketing campaigns that appeal to consumers’ emotions, desires, and aspirations, creating a sense of allure and temptation. The goal is to create a strong emotional connection between … Continue reading How to Engage in the Art of Seductive Marketing (Part 2)
How to Engage in the Art of Seductive Marketing (Part 1)
The Art of Seductive Marketing is a captivating approach that aims to entice and persuade customers in a seductive manner. It involves creating irresistible marketing campaigns that appeal to consumers’ emotions, desires, and aspirations. This form of marketing employs various strategies, such as storytelling, sensory stimulation, and personalization, to create a strong connection between … Continue reading How to Engage in the Art of Seductive Marketing (Part 1)
Here Are the Top 5 Most Fuel-Efficient Cars in Nigeria
The recent hike in fuel prices in Nigeria has made it more important than ever to choose a fuel-efficient car. With fuel prices expected to remain high in the near future, it is a wise move to invest in a car that will save you money on fuel costs. There are a number of … Continue reading Here Are the Top 5 Most Fuel-Efficient Cars in Nigeria
The ImpactHER 2023 Free Digital Skills Training for Female Entrepreneurs
ImpactHER, a non-governmental organization committed to supporting female-run SMEs in Africa, has introduced a free digital skills training program for women who own and operate businesses on the continent. Through this initiative, it aims to provide female entrepreneurs with the basic tech skills they need to reach a global market. Read more about Opportunities This … Continue reading The ImpactHER 2023 Free Digital Skills Training for Female Entrepreneurs
How to Make Your Business Grow Faster
How can I grow my business faster? It’s a question that’s perennially on the minds of forward-pushing entrepreneurs who wants to achieve more with their venture. But while there’s no shortage of supposed answers, it’s not always clear what will work in the particular context of the enquirer, or in the broader Nigerian commercial … Continue reading How to Make Your Business Grow Faster
Apply to Greenwich University for an Exciting Academic Journey
Greenwich University is an ambitious community of students and academics with no limits on where you come from and no limits on what you can do next. The three campuses in London and Kent are where minds meet, ideas spark and new adventures begin. Read more about Education Undergraduate courses @ Greenwich Campus London Greenwich … Continue reading Apply to Greenwich University for an Exciting Academic Journey
By guestpost
Take Charge of Your Future: Apply for 2024 Admissions with PRIME56
Ready to take charge of your future? Every small step counts, and now is the perfect time to embark on your journey towards success. Don’t wait any longer – seize this opportunity to kick-start your 2024 admission application through PRIME56. We offer a streamlined and efficient application process, tailored to meet your unique aspirations. Read … Continue reading Take Charge of Your Future: Apply for 2024 Admissions with PRIME56
By guestpost
Meta Ads: Unleashing its Power for Exponential Growth
17th July 2023
In the fast-paced world of digital advertising, staying ahead of the competition and effectively scaling your brand is crucial for long-term success. With the emergence of meta ads, a powerful advertising strategy that combines the strengths of traditional advertising with the targeting capabilities of digital platforms, brands have found a new avenue to reach … Continue reading Meta Ads: Unleashing its Power for Exponential Growth
By reuben-kalu
Top 10 Trending Podcast Ideas for Every Businessperson
Podcasts have become a popular medium for consuming information, entertainment, and educational content across the globe, including Nigeria. For businesspersons looking to grow their audience and enhance their reach, leveraging the power of podcasts is a strategic move. In this analysis, we will explore ten trending podcast ideas that are relevant to the Nigerian … Continue reading Top 10 Trending Podcast Ideas for Every Businessperson
Navigating Sales Negotiations – Tips for Win-Win Outcomes (Part 2)
In part 1 of our article on sales negotiation, we discussed five ways to negotiate sales. I stated that sales negotiations are of utmost importance in driving the success of any business. A skillfully conducted negotiation holds the potential to lead to a mutually beneficial agreement that leaves both the seller and the buyer … Continue reading Navigating Sales Negotiations – Tips for Win-Win Outcomes (Part 2)
Navigating Sales Negotiations – Tips for Win-Win Outcomes (Part 1)
Sales negotiations play a critical role in the success of any business. A well-executed negotiation can result in a mutually beneficial agreement that satisfies both the seller and the buyer. However, sales negotiations can be challenging, as it requires effective communication, strategic thinking, and achieving win-win outcomes. In this analysis, we will explore key … Continue reading Navigating Sales Negotiations – Tips for Win-Win Outcomes (Part 1)
How to Build a Culture of Execution
In the fast-paced world of startups, building a culture of execution is crucial for achieving sustainable growth and success. A culture of execution fosters a sense of accountability, responsibility, and urgency among team members, ensuring that goals are met and projects are completed efficiently. In this article, we will explore seven key strategies that … Continue reading How to Build a Culture of Execution
How Fintech Startups Make Money: 7 Revenue Models Explained
Fintech companies have revolutionized the financial landscape by leveraging technology to provide innovative solutions to individuals and businesses. While their services may be diverse, all fintechs share a common goal: generating revenue. In this article, we will delve into the various revenue models fintech startups employ to understand how they monetize their offerings and … Continue reading How Fintech Startups Make Money: 7 Revenue Models Explained
How Fintech Can Help Small Businesses Grow in Nigeria
Small businesses form the backbone of Nigeria’s economy, contributing significantly to employment generation and economic development. However, many small businesses face numerous challenges, including limited access to finance, inefficient payment systems, and a lack of financial literacy. Fintech, the intersection of finance and technology, has emerged as a game-changer, revolutionizing financial services and offering … Continue reading How Fintech Can Help Small Businesses Grow in Nigeria
How Business Owners and Founders Can Avoid Quitting Prematurely
15th July 2023
Starting and running a business is a challenging endeavour that requires persistence, resilience, and a strong belief in one’s vision. However, many business owners and founders often face moments of doubt and consider quitting prematurely. To avoid succumbing to these challenges, it is important to adopt certain strategies and mindsets that can help navigate … Continue reading How Business Owners and Founders Can Avoid Quitting Prematurely
Fintech Is Transforming The Nigerian Financial Landscape
Nigeria is a country with a large and growing population, but it also has a significant financial inclusion problem. According to the World Bank, only 33% of adults in Nigeria have access to formal financial services. This means that the vast majority of Nigerians are either unbanked or underbanked, which makes it difficult for … Continue reading Fintech Is Transforming The Nigerian Financial Landscape
Developing Health-Focused Insurtech in Nigeria
In recent years, the integration of technology into the healthcare industry has paved the way for the emergence of innovative solutions, particularly in the realm of insurance. Health-focused insurtech refers to the application of technology to create and enhance insurance products and services with a primary focus on health and well-being. This analysis aims … Continue reading Developing Health-Focused Insurtech in Nigeria
9 Different Types of Nigerian Customers & How to Deal with Them
Nigeria is a diverse country with a rich cultural tapestry, and understanding the different types of customers within this market is crucial for businesses to thrive. Each customer segment has unique characteristics, preferences, and expectations. In this article, we will explore nine different types of Nigerian customers and provide insights on how businesses can … Continue reading 9 Different Types of Nigerian Customers & How to Deal with Them
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