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Finance FinTech

Key Impacts Of Fintech On E-commerce In Nigeria

27th August 2022

E-commerce in Nigeria has experienced drastic changes over the last couple of years. These changes have stemmed from technological improvements, strategy implementations and fintech evolutions. Fintech has come to gain much ground in the e-commerce sector and even all forms of trading in general. This has led to an increase in the demand for financial … Continue reading Key Impacts Of Fintech On E-commerce In Nigeria

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BUSINESS How To

How To Create A B2B Marketing Campaign

Masterclass defines B2B marketing (business-to-business marketing) as “a type of marketing that a company employs to target other businesses rather than consumers”. It is common to have businesses market their products or services to their customers or prospects. However, in B2B marketing, businesses carry out promotions to reach other businesses. There are certain businesses that … Continue reading How To Create A B2B Marketing Campaign

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BUSINESS

B2C Marketing Strategies

B2C marketing is the short form of business-to-customer marketing. It has been identified as the most common type of marketing, against B2B (business-to-business) marketing. Simply put, B2C marketing is the framework for running marketing campaigns to attract and retain customers for a business. It is a marketing process that involves businesses going out of their … Continue reading B2C Marketing Strategies

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BUSINESS

Inbound Marketing Strategies

21st August 2022

According to Neil Patel, inbound marketing is “a method of growing your business by building lasting relationships with consumers, prospects, and clients by ‘pulling’ them to your brand via SEO, content marketing, social media, video marketing, and more”. It is a kind of marketing that lets you go personal with your customers, fulfilling their market … Continue reading Inbound Marketing Strategies

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BUSINESS Social Media

Content Creation Ideas

10th August 2022

Without good content, your business will be shaky. Whichever way you look at it, content is what drives any business. From your social media pages to your website and product packaging, content is everything! Sometimes, we see ourselves keep getting it wrong when it comes to creating quality content that can ensure brand awareness and … Continue reading Content Creation Ideas

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BUSINESS TECH

5 Reasons Your Business Needs A Website

I don’t know how else to say it, but your business needs a website! Want to know how? Just read on. The world is a global village. At the snap of a finger, we can get information downloaded to us. What does this imply? It means that more people are spending time on the internet. … Continue reading 5 Reasons Your Business Needs A Website

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BUSINESS How To

How To Start A Cleaning Business In Nigeria

The cleaning business is a huge, yet, less tapped business in Nigeria. Every weekend, people want to get their homes cleaned, and weekends are for owambe and rest. For people with 9-5 jobs, who still want to chill when they have the time, and not spend it on housework, they will be willing to pay … Continue reading How To Start A Cleaning Business In Nigeria

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BUSINESS

Tips For Creating A Company Brochure

One peculiar thing a brochure does for you is to help you tell your story. Not everything about your business can be published on your website. Your social media feed is also not enough to tell your entire brand story. This is why a company brochure is needed. It can be seen as a smaller … Continue reading Tips For Creating A Company Brochure

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BUSINESS How To

How To Write An Elevator Pitch: For Entrepreneurs

According to an article by Zety, an elevator pitch is “a short persuasive speech you use to introduce yourself, your product/service or your company”. An elevator pitch allows you to state clearly who you are or what your company offers without so many words. It is called an elevator pitch because it was derived from … Continue reading How To Write An Elevator Pitch: For Entrepreneurs

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Social Media

Top 5 Strategies To Gain Visibility On Social Media

9th August 2022

Social media has become a force in the marketing space. To a great length, it helps drive traffic to a business website and often helps increase revenue in the long haul. Massive sales are recorded to have been a result of social media marketing. This goes a long way to say that social media is … Continue reading Top 5 Strategies To Gain Visibility On Social Media

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BUSINESS

5 Steps To Writing Cold Emails That Convert

Woodpecker defines cold email as simply “a way to start and maintain business relationships”. Think of it like a scenario where two people meet and start a conversation. In this meeting, there is always an initiator, the one that reaching out with a handshake or a simple “hello”. This is what cold email means. It … Continue reading 5 Steps To Writing Cold Emails That Convert

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BUSINESS

Getting Ready For Your Product Launch

Research by Harvard Business School states that 30,000 new products are launched every single year, but only 5% of them get to succeed. Isn’t this disheartening? This means that it is not just about creating a product and letting people know about it, there is a need to infiltrate the market the right way and … Continue reading Getting Ready For Your Product Launch

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BUSINESS How To

How To Understand Consumer Behavior

To be able to make considerable progress in your business, one of the things you must be aware of is your consumer behavior. If you do not know who your customers are, what they want and how they think, how do you expect to be successful? Understanding your customers is what helps you draft your … Continue reading How To Understand Consumer Behavior

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BUSINESS CAREER

Steps To Define Your Company Identity

As an individual, it is often advised that you define your identity. Who are you and what are you known for? You should be able to answer these questions anytime you are asked. When you know who you are, when you have principles, there are certain things people can identify you with. The same applies … Continue reading Steps To Define Your Company Identity

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FinTech

Virtual Cards In Nigeria

  A virtual card is a set of sixteen digits similar to a credit card number together with a CVV code that is randomly generated using the software.  Read more about Fintech Virtual payments are payments that are made online or over the telephone without exchanging cash or paying by check. These payments are made … Continue reading Virtual Cards In Nigeria

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How To TECH

How To Optimize Your Website

5th August 2022

  The driving force of every business is oftentimes the website. When your business website is optimized, it drives more traffic, getting more eyeballs on your blog posts, products and services. people are more likely to patronize you when they see you. And this can only be achieved when your website is optimized for SEO. … Continue reading How To Optimize Your Website

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BUSINESS

Steps To Running An Outdoor Advertising Campaign

  With the craze for online advertising, not much attention is paid to outdoor/offline advertising these days. Many startups are of the opinion that outdoor ad campaigns are exclusive reserves of big companies. But this is false. The few startups that have engaged in outdoor ads have recorded tremendous results from their campaigns. Sometimes, the … Continue reading Steps To Running An Outdoor Advertising Campaign

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BUSINESS How To

How To Start A Digital Marketing Agency In Nigeria 

Truehost defines a digital marketing agency as “a business that focuses on the promotion of products and services over the internet”. These agencies usually provide services such as social media management and content creation, in addition to email marketing and other forms of online marketing. With the increase in online content consumption, potential customers are … Continue reading How To Start A Digital Marketing Agency In Nigeria 

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BUSINESS TECH

SEM (Search Engine Marketing) Strategies You Should Know

According to Reverb, Search Engine Marketing (SEM) is “a process of attracting target users via paid ads that become visible on the top positions of Google’s search results”. SEM is often confused with SEO. However, while SEO (Search Engine Optimization) is the organic reach of a website depending on the site’s optimization, SEM is the … Continue reading SEM (Search Engine Marketing) Strategies You Should Know

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BUSINESS Social Media

How To Hire A Social Media Manager

  Much more than ever, social media has become a useful tool for individuals and businesses to showcase themselves to the world. There is little you can do with physical branding, and with the post-pandemic era where more activities are carried out online, social media branding is the in thing. To be able to brand … Continue reading How To Hire A Social Media Manager

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BUSINESS How To

How To Increase Brand Awareness

  Many brands that have been launched in the past often find it difficult to make themselves known. Despite efforts, they seem to live in obscurity, thus, crippling their growth. Building a brand is not easy, as it will require so much work for it to take off. One of the things you have to … Continue reading How To Increase Brand Awareness

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BUSINESS Social Media

WhatsApp For Business: 7 Effective Tips To Sell Products And Increase Your Sales

25th July 2022

According to an article by Respond, “WhatsApp is important for businesses as there are now 2 billion users on the platform. 65 billion messages are sent per day and 80% of messages are seen within 5 minutes.“ Read more about Business Compared to traditional methods of reaching your customers like emails, 80% of messages sent … Continue reading WhatsApp For Business: 7 Effective Tips To Sell Products And Increase Your Sales

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BUSINESS

11 Killer Strategies On How To Win Customers For Life

23rd July 2022

The oxygen every business breathes on is its customers. Without customers, no business can thrive. Winning a customer for life is comparable to the challenge of wooing a princess. Read more about Business Can customers be won for life? Is there anything like a faithful customer? The answer is yes and yes only if you … Continue reading 11 Killer Strategies On How To Win Customers For Life

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Social Media

9 Ways To Monetize Your Facebook Page

Facebook pages are places on Facebook where artists, public figures, businesses, brands, organizations and nonprofits can connect with their fans or customers. When someone likes or follows a Page on Facebook, they can start seeing updates from that Page in their Feed. Read more about Social media The interesting thing with Facebook pages is that … Continue reading 9 Ways To Monetize Your Facebook Page

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How To Social Media

How To Grab Attention On Social Media

Grabbing attention on social media is not necessarily about the number of followers you’ve garnered over time but the engagement you get per post, and the impressions you get per post. It’s easier to garner more passive followers than active followers. Read more about How To The average attention span of virtually every social media … Continue reading How To Grab Attention On Social Media

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Social Media Tip of the Day

10 Tips To Gain More Twitter Followers

As a micro-blogging app, Twitter has become a go-to place for professionals and ordinary people who want to share their ideas on a plethora of topics. Gaining followers is a great way to establish authority and active engagement. With the mass sharing of thoughts and follow-up with trends, large followership will in a great way help … Continue reading 10 Tips To Gain More Twitter Followers

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Finance

How To Recover From Financial Loss

11th July 2022

A great percentage of businesses do record financial losses. This happens especially with startups and SMEs. This is because, at the beginning of every business, there are always setbacks resulting from financial challenges. At this stage, the business is still trying to kick off and make initial sales. Read more about Finance Financial loss can … Continue reading How To Recover From Financial Loss

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BUSINESS

Top 5 Offline Campaign Strategies You Should Be Trying Out Now

I understand that there is a craze for marketing offline marketing campaigns. But can I inform you that there are offline strategies that work? Absolutely! In this digital world, there seem to be some offline marketing strategies that continue to thrive. These strategies are proven to deliver massive results, sometimes, even more than the online … Continue reading Top 5 Offline Campaign Strategies You Should Be Trying Out Now

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BUSINESS EDUCATION

5 Relevant Entrepreneurship Courses You Should Take

The business world is a highly competitive environment. As an entrepreneur, you must be well-equipped before venturing into it to avoid any casualty. Like every other pursuit in life, you cannot start a thing without, first of all, counting your costs and getting yourself prepared for the process. The same applies to business. Starting a … Continue reading 5 Relevant Entrepreneurship Courses You Should Take

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How To

How To Write A Grant Proposal

PandaDocdefines a grant proposal as “a request for an investment in a non-profit or for-profit project”. It refers to funding sought by both businesses and non-profit organizations to carry out certain projects. These projects are often huge and tell a lot about the progress of the organization. It has become necessary to tap into this … Continue reading How To Write A Grant Proposal