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BUSINESS

6 Steps to Reducing Your Customer Acquisition Costs

27th September 2023

  Customer acquisition is an important component of any business’s growth strategy, but it can also be a costly endeavour. High customer acquisition costs (CAC) can eat into your profits and hinder your ability to scale effectively. Fortunately, there are several strategies you can employ to reduce your CAC while still attracting high-quality customers. In … Continue reading 6 Steps to Reducing Your Customer Acquisition Costs

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BUSINESS

How You Can Manage a Damaged Brand Reputation

26th September 2023

  Maintaining a positive reputation is vital for the success and longevity of any Nigerian brand. However, challenges can arise, and negative incidents may occur that threaten to tarnish a brand’s image. In such situations, it is crucial for brands to respond proactively and effectively to manage and rebuild their damaged reputation. This article explores … Continue reading How You Can Manage a Damaged Brand Reputation

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BUSINESS TECH

The Path to Securing U.S. Funders for Your Nigerian Tech Startup

  Securing funding is a critical milestone for any tech startup, and for Nigerian entrepreneurs operating in Nigeria, tapping into the U.S. funding ecosystem can provide invaluable opportunities for growth and expansion. However, the process of attracting U.S. funders can be challenging, given the geographical distance and differing business landscapes. In this guide, we will … Continue reading The Path to Securing U.S. Funders for Your Nigerian Tech Startup

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FinTech

Klasha Launches Operations in Sierra Leone

  Klasha, a prominent global cross-border payments firm, is excited to announce that it has received regulatory approval from Sierra Leone’s regulatory authorities to operate and provide its groundbreaking fintech services within the nation. Read more about FinTech Klasha’s inclusion in the Bank of Sierra Leone’s Regulatory Sandbox Program exemplifies the company’s unwavering commitment to … Continue reading Klasha Launches Operations in Sierra Leone

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Automobile

Fixit45, a Nigerian Autotech Startup, Secures $1.9 Million

  Fixit45, a Nigerian startup that specializes in automotive spare parts, vehicle repairs, and maintenance services, has successfully raised $1.9 million in a pre-seed funding round. This funding round was spearheaded by Launch Africa Ventures, a highly active venture capital firm in Africa, and attracted participation from notable investors Soumobroto Ganguly and David DeLucia. Read … Continue reading Fixit45, a Nigerian Autotech Startup, Secures $1.9 Million

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BUSINESS

Establishing a Robust Online Presence for Nigerian Brands

  In today’s digital age, having a strong online presence is essential for Nigerian brands to thrive in a competitive marketplace. The Internet has transformed the way businesses operate, connect with customers, and market their products or services. This article explores strategies and steps for Nigerian brands to establish a robust online presence and harness … Continue reading Establishing a Robust Online Presence for Nigerian Brands

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TECH

Effective Distribution Strategies for Tech Startups in Nigeria

  In recent years, Nigeria has emerged as one of Africa’s leading hubs for technology startups. With a burgeoning population and a growing middle class, the Nigerian tech ecosystem offers immense potential for entrepreneurs. However, many tech startups in Nigeria face challenges related to distribution, often leading to their demise. This article explores five effective … Continue reading Effective Distribution Strategies for Tech Startups in Nigeria

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Opportunities

10 Grants and Startup Competitions Open to International Startups

25th September 2023

  Startups in Nigeria have access to a wide range of grants and startup competitions from institutions in the US, EU, and Canada. These grants and competitions can provide startups with the funding, mentorship, and resources they need to grow and succeed. Read more about Opportunities Here are 10 grants and startup competitions that are … Continue reading 10 Grants and Startup Competitions Open to International Startups

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BUSINESS

6 Popular Customer Profiles Every Nigerian Brand Should Know

  Understanding your customers is the cornerstone of effective marketing and brand development. In Nigeria, a diverse and dynamic market, it’s crucial for brands to identify and cater to different customer profiles. By recognizing these popular customer segments, Nigerian brands can tailor their strategies to meet the unique needs and preferences of their audience. In … Continue reading 6 Popular Customer Profiles Every Nigerian Brand Should Know

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BUSINESS

5 Effective Strategies Used by Successful Brands to Engage Customers

  In today’s highly competitive marketplace, successful brands understand that spotting and engaging customers effectively is pivotal to their growth and sustainability. These brands employ strategic approaches to identify potential customers and then cultivate lasting relationships with them. This analysis explores five proven strategies employed by successful brands to spot and engage customers successfully. Read … Continue reading 5 Effective Strategies Used by Successful Brands to Engage Customers

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BUSINESS

5 Effective Strategies for SMEs to Attract and Convert Customers

  For small and medium-sized enterprises (SMEs) and startups, identifying potential customers and convincing them to purchase products or services is a critical challenge. In a competitive marketplace, it’s essential to have strategies in place to not only spot potential customers but also convert their interest into sales. This article explores five effective ways SMEs … Continue reading 5 Effective Strategies for SMEs to Attract and Convert Customers

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BUSINESS

Empowering Local Entrepreneurs: Rif Futures’ Small Business Initiatives

  Within the ever-shifting framework of our interconnected world, Rif Futures, a research brand that offers business solutions to different enterprises, has embarked on a journey to support and uplift local entrepreneurs. By focusing on practical, sustainable, and realistic initiatives, Rif Futures has become a beacon of hope for small businesses striving to thrive in … Continue reading Empowering Local Entrepreneurs: Rif Futures’ Small Business Initiatives

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Opportunities

The Yiaga Africa Turn Up Democracy Challenge 2023

23rd September 2023

  Yiaga Africa is calling on qualified persons to enter the maiden edition of its Turn Up Democracy Challenge. The organization is encouraging applicants to submit a proposal for creative ways to engage policymakers with the aim of solving problems that beset their communities and promoting social cohesion. Read more about Opportunities Through the Turn … Continue reading The Yiaga Africa Turn Up Democracy Challenge 2023

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Agriculture BUSINESS Entrepreneurship TECH

6 AgriTech Business Ideas Nigerian Entrepreneurs Can Explore 

  AgriTech, which is a marriage of agriculture and contemporary technologies, is a vast field that holds plenty of promise. It’s been around in the Nigerian context for about a decade and has already yielded numerous innovative solutions to pressing challenges across the agricultural value chain. This industry has also attracted the attention of individual … Continue reading 6 AgriTech Business Ideas Nigerian Entrepreneurs Can Explore 

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EDUCATION Opportunities

The NNPC/Seplat National Undergraduate Scholarship 2023

  Seplat Energy, an oil and gas company, has announced that it is currently receiving applications from qualified students who want to benefit from its undergraduate scholarship program. The company says that, through this scheme, it aims to provide the financial support that academically brilliant young Nigerians need to complete higher education. Read more about … Continue reading The NNPC/Seplat National Undergraduate Scholarship 2023

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Real Estate TECH

7 Reasons Why You Should Invest in Nigeria’s PropTech Industry

  Thanks to the smart work being done by practically-minded techies, the real estate sector is having many of its age-old problems solved. These entrepreneurs and teams of diverse talent are applying contemporary technologies to various aspects of the industry, thus birthing the relatively new segment known as PropTech. And this movement is starting to … Continue reading 7 Reasons Why You Should Invest in Nigeria’s PropTech Industry

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Health TECH

FriendnPal is Now Available on Google Playstore

  In today’s fast-paced world, our mental well-being often takes a back seat. For many, seeking professional help remains a distant dream due to various barriers, particularly in Africa, where mental health support is often limited and stigmatized. However, a promising new solution has emerged to address these challenges – FriendnPal. Read more about Tech … Continue reading FriendnPal is Now Available on Google Playstore

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CAREER

How To Write A Resume

Writing a compelling resume is crucial when applying for jobs. It’s your opportunity to showcase your skills, experiences, and qualifications to potential employers. Here’s a step-by-step guide on how to write an effective resume: Read more about Career 1. Choose the Right Format Begin by choosing the ideal resume format for your career stage. The … Continue reading How To Write A Resume

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Opportunities

First Bank of Nigeria Service Executive Conversion Program 2023

22nd September 2023

  First Bank is currently receiving applications from professionals who are looking to join its Service Executive Conversion Program (SECP). According to the bank, it put together this scheme to provide a path for Service Executives currently working in it to transition to a full time role. First Bank says that the program is a … Continue reading First Bank of Nigeria Service Executive Conversion Program 2023

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BUSINESS

How to Find Investors Through a Business Community in Nigeria

  You’re looking to grow your business, but you don’t exactly have the funds to do that yet. So you’re on the hunt for investors who can help finance this scale-up. There are several ways to find them. But one avenue that isn’t talked about often enough is a business community. These communities, which typically … Continue reading How to Find Investors Through a Business Community in Nigeria

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BUSINESS

7 Questions to Ask Before Starting a Land Flipping Business

  If you’re looking to invest in real estate in a manner that’ll turn you a quick profit, you should consider delving into the land-flipping business. Land flipping is a real estate strategy that involves buying land, enhancing its condition by tasks such as removing unwanted vegetation, putting up fences, constructing access roads, and then … Continue reading 7 Questions to Ask Before Starting a Land Flipping Business

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Opportunities

Up to $15,000 on Offer in the NEC Innovation Challenge 2023 for Startups

21st September 2023

  NEC, a Japanese multinational technology firm, is organizing an innovation challenge for startups. It is looking to receive applications from founders and teams from across the world who work within specific industries in the global tech ecosystem and reward the best of them with prizes of up to $15,000. If you’re a startup that … Continue reading Up to $15,000 on Offer in the NEC Innovation Challenge 2023 for Startups

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BUSINESS How To

How to Win More Prospects with Content Marketing

Content marketing can work wonders for your business if it’s done smartly and aims for clearly defined targets. However, getting it right can be a challenge if you or your team lacks the tools and know-how to execute a proper content strategy. And it’s doubly difficult if you’re trying to win customers via this means … Continue reading How to Win More Prospects with Content Marketing

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BUSINESS

6 Ways to Improve Your Elevator Pitch

  Whether you’re an entrepreneur, a freelancer, or a job seeker, you probably need an elevator pitch that jumps out of your mind and rolls off your tongue once in a while. An elevator pitch is a brief, persuasive speech that you can use to spark interest in what you’re offering. The goal is to … Continue reading 6 Ways to Improve Your Elevator Pitch

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Opportunities

Nestle Nigeria Technical Skills Development Program

  Nestle Nigeria is organizing a technical skills training program for young people from across Nigeria. This intensive training program will run for 18 months and will take place at the company’s Technical Training Centers. If you would like to acquire the skills you will need to work in the FMCG sector, you should consider … Continue reading Nestle Nigeria Technical Skills Development Program

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Opportunities

Latest Job Vacancies in Nigeria, Third Week of September 2023

  These are some of the latest job vacancies in Nigeria for the third week of September 2023. Direct Sales Executive, Schneider Electric Schneider Electric is looking to hire a Direct Sales Executive to work with its Process Automation business unit. This person will be responsible for the sale of the company’s Process Automation portfolio … Continue reading Latest Job Vacancies in Nigeria, Third Week of September 2023

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BUSINESS

How Joining Club Connect Can Accelerate Your Business Success

20th September 2023

  In the fast-paced world of business, success often hinges on who you know and the connections you make. Whether you’re an aspiring entrepreneur or a seasoned business professional, the importance of networking cannot be overstated. This is where Club Connect steps in, offering a dynamic platform designed to accelerate your journey towards business success. … Continue reading How Joining Club Connect Can Accelerate Your Business Success

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BUSINESS How To

How to Spend the Money Your Startup Raises

  Congratulations! Your startup has successfully raised funding, which is a significant milestone in your entrepreneurial journey. Now, you’re faced with a crucial decision: how to allocate and spend the money wisely to ensure the long-term success of your business. In this article, we’ll explore some key strategies or some valuable tactics for investing or … Continue reading How to Spend the Money Your Startup Raises

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BUSINESS

Building A Product That Becomes a Success in a Saturated Nigerian Market

  Nigeria, the most populous country in Africa, offers a promising yet highly competitive market for entrepreneurs. In a landscape teeming with businesses vying for consumer attention, the dream of launching a product that instantly captures the market’s imagination may seem daunting. However, it’s not impossible. This article will guide you through the steps to … Continue reading Building A Product That Becomes a Success in a Saturated Nigerian Market

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Food TECH

Building A Solid Food Tech Startup for a Nigerian Market

  The Nigerian food industry is not only diverse but deeply ingrained in the country’s culture. With a population of over 200 million people, Nigeria presents a significant opportunity for food tech startups. However, building a solid food tech startup in this market comes with its unique challenges and opportunities. In this blog post, we’ll … Continue reading Building A Solid Food Tech Startup for a Nigerian Market

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