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  Do you love using social media apps like Facebook, Twitter (X), and Instagram? Are you good at creating posts that get lots of likes, shares, and comments? If so, you might make a great social media manager! A social media manager is in charge of representing a company or brand on social media. Their job is to create and share content that helps build an audience and promote the company’s products or services. Becoming a social media manager is a great career choice for creatives who understand the latest social media hacks, and can write engaging posts. Here are the key steps to take if you want this role:
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  • Develop Strong Social Skills

As a social media manager, you’ll be the “voice” of the brand online. This means you need excellent communication abilities to connect with the audience in a friendly, relatable way. You have to be able to write, tell compelling stories, and know how to start conversations.
  • Get Experience With Popular Platforms

Which social media platforms are you an expert on currently? The most important ones for businesses tend to be Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and TikTok. Become extremely familiar with how each platform works – the posting tools, analytics, advertising options, etc. Set up accounts and start building your following.
  • Learn Marketing Fundamentals

While creativity is crucial, social media managers need to understand marketing principles. Take some classes or get a degree/certificate in marketing, advertising, communications, or public relations. This will teach you strategies for promoting brands, analyzing data, advertising effectively, and more.
  • Build a Portfolio

Start getting hands-on experience by managing social media accounts for small businesses, non-profits, family members, or just yourself. Use these accounts to demonstrate your skills – create editorial calendars, design posts, run ads, engage with followers, track metrics, and more. Collect your best work into an online portfolio.
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  • Get Certified

Several companies and educational institutions offer social media manager certification programs that can bump up your skills and credentials. Examples are the courses from HootSuite Academy and online learning platforms like Coursera and edX.
  • Polish Other Helpful Skills

Along with social media expertise, try developing skills like customer service, copywriting, graphic design, video production, and SEO. The more well-rounded abilities you have, the more attractive you’ll be to potential employers.
  • Start Applying

Once you’ve built up a solid knowledge base and portfolio, it’s time to start looking for full-time social media manager jobs. Search job sites like Indeed and LinkedIn for openings at companies that interest you – sometimes the role is also called “digital media coordinator” or something similar. During interviews, highlight your passion for social media, creativity with content, and ability to develop a long-term strategy.
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Final Thoughts

With dedication and hard work, you can turn your love of social apps into an exciting career as a social media manager! It’s a great way to combine your communication talents with your knowledge of the digital world.
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This article was first published on 7th June 2024 and updated on June 10th, 2024 at 10:01 am


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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