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BUSINESS

How Much Does Customer Acquisition Cost?

27th August 2024

  As an entrepreneur with a business running and customers coming in regularly, how knowledgeable are you on the cost of acquiring one customer in your business? This knowledge is what we refer to as Customer Acquisition Cost (CAC) and it is one of the most critical metrics for measuring your business’ success and growth. … Continue reading How Much Does Customer Acquisition Cost?

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BUSINESS

Basics of Sales Funnel and Its Importance To Your Marketing

  You may have probably heard the term ‘sales funnel’ and may have wondered what it meant. Or you may have even tried asking and gotten more confused from the way it was explained to you. Well, you are not alone in that boat. The first time I heard the term many years ago I … Continue reading Basics of Sales Funnel and Its Importance To Your Marketing

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Opportunities

Apply For the Femme Forward Program 2024 For Nigerians

  In a bid to empower, support, uplift, and encourage young Nigerian women between the ages of 20 and 25 to help them overcome career challenges, the Femme Forward Program is inviting applications for its 3-month program. Read more about Opportunities Young women selected for the Femme Forward Program are taught about the power of … Continue reading Apply For the Femme Forward Program 2024 For Nigerians

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CAREER

How to Draft an Employment Letter for Your New Employees

  One of the important steps in every hiring process is the employment letter to your new employees when they come on board your business. However, so many businesses hire employees without issuing them an employment letter. Read more about Career Many reasons could be pointed out for this including not knowing how to draft … Continue reading How to Draft an Employment Letter for Your New Employees

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Opportunities

Apply For the 2024 Africa Sustainable Energy Conference

  Africans passionate about the transformation of the continent’s energy sector and joining meaningful conversations on sustainable energy solutions can apply for the 2024 Africa Sustainable Energy Conference. Read more about Opportunities The virtual event scheduled to be held on August 29, 2024, will bring together leading industry experts, policymakers, investors, and entrepreneurs to collaborate … Continue reading Apply For the 2024 Africa Sustainable Energy Conference

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EDUCATION TECH

Startup Abuja Set to Host 2024 EduTech Conference

  The education sector in Nigeria is witnessing a significant transformation. This transformation is being driven by technological advancements and innovative approaches by EduTech startups. Despite the strides made in this area so far, there are still more grounds to cover before we start throwing parties. Read more about Opportunities To draw attention to the … Continue reading Startup Abuja Set to Host 2024 EduTech Conference

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Finance

Simple Guide to Understanding Interest Rates in Nigeria

26th August 2024

  Interest rates are important to any nation’s economic framework. It affects personal finances, business operations, and the overall economy. This is also true in Nigeria. However, not many understand how interest rates are determined. For many, interest rates are arbitrarily determined by individual banks. But nothing can be farther from the truth than that. … Continue reading Simple Guide to Understanding Interest Rates in Nigeria

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Finance

10 Savings Strategies for Low-Income Earners in Nigeria

  When it comes to proper personal financial management, one important element is savings. As important as savings is to personal financial management, it can be challenging, especially for low-income earners. With the continuously changing economic landscape, rising costs of living costs, and fluctuating inflation rates, there has never been a better time to take … Continue reading 10 Savings Strategies for Low-Income Earners in Nigeria

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Energy TECH

Chiemela Anosike and the Mission to Light Up Nigeria with Solaris Green Tech Hub

  With the increasing demand for more alternative sources of energy in Nigeria, more and more innovative solutions are beginning to emerge. One such is Solaris Green Tech Hub, founded by Chiemela Anosike in 2019. Read more about Energy The startup is addressing the energy gap and promoting sustainability by empowering rural communities with reliable … Continue reading Chiemela Anosike and the Mission to Light Up Nigeria with Solaris Green Tech Hub

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BUSINESS

10 Important Business Records You Need to Keep as An Entrepreneur

  One of the important contributors to your success as an entrepreneur is your ability to maintain organized business records. Maintaining records is critical to your legal compliance beyond contributing to your success. It does not matter the level at which your business is currently, the records you keep will shape your decisions, protect your … Continue reading 10 Important Business Records You Need to Keep as An Entrepreneur

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BUSINESS

Buyer Persona: What It Is and How to Create One

  One of the important knowledge areas you need as a business person in today’s market is the knowledge and understanding of your customers. These are key to driving successful marketing and sales strategies that can help you stay ahead in the competitive business environment. Read more about Business This is what a buyer persona … Continue reading Buyer Persona: What It Is and How to Create One

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EDUCATION

International Education as A Pathway to Global Employability

  In today’s interconnected world, where borders are becoming less relevant in the realm of commerce, communication, and collaboration, the demand for globally-minded professionals is on the rise. As a student recruitment agency based in Alimosho, Lagos State, ZSR Nigeria Limited understands the value of international education in preparing students for the global job market. … Continue reading International Education as A Pathway to Global Employability

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BUSINESS

Customer Journey Mapping: What It Is and How to Create One

  As an entrepreneur in today’s highly competitive business world, understanding your customers’ experiences with your brand is highly important to the success of your business. One important tool that can help you in this regard is customer journey mapping. Read more about Business It is a tool that visually represents the customer’s journey with … Continue reading Customer Journey Mapping: What It Is and How to Create One

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Personal Development

Top 10 Ways to Become a Voracious Reader

24th August 2024

  Reading is a rewarding habit that can expand your knowledge, improve your thinking, and even reduce stress. If you want to become a voracious reader; someone who reads a lot and loves it, you’re in the right place. Here are the top ten ways to turn yourself into a voracious reader. Read more about … Continue reading Top 10 Ways to Become a Voracious Reader

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Opportunities

Apply For the Lafarge Skills Development Training For Nigerians 2024

  In a bid to train and equip young Nigerians with the skills and attitude to become self-employed and employable, Lafarge Africa has announced the 2024 Lafarge Skills Development Training for Nigerians. Read more about Opportunities The Lafarge Skills Development Training is an 18-month non-residential technical intensive training, and successful applicants will be opportune to … Continue reading Apply For the Lafarge Skills Development Training For Nigerians 2024

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Personal Development

Top Ten Hacks to Start and Complete an Online Course

  Starting and completing an online course can be a game-changer for your personal or professional growth. But let’s face it: online learning can be challenging. You’re juggling other responsibilities, and it’s easy to get sidetracked. If you want to make the most of your online course, here are ten practical hacks to help you … Continue reading Top Ten Hacks to Start and Complete an Online Course

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BUSINESS

Cocoa Production in Nigeria

Cocoa production is a big deal for Nigeria’s economy. It’s the country’s top agricultural export and plays a crucial role in its trade. Right now, Nigeria is the fourth largest producer of cocoa in the world, behind Ivory Coast, Indonesia, and Ghana. It’s also the third largest exporter, after Ivory Coast and Ghana. Read more … Continue reading Cocoa Production in Nigeria

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travel

How to Tick Off Your Travel Bucket List Faster on a Budget

  We all have that mental list of dream destinations we’re longing to visit – from sun-soaked beaches to historic cities to stunning natural wonders. But with the rising cost of travel, it can feel like those bucket list trips are forever out of reach. Or are they? With creativity and strategic planning, you can … Continue reading How to Tick Off Your Travel Bucket List Faster on a Budget

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travel

Travel: Planning the Perfect Itinerary

  Travelling is one of life’s greatest joys, but if you don’t plan your trip carefully, it can quickly turn into a stressful experience. That’s where a well-crafted itinerary comes in. An itinerary is a schedule that outlines your travel plans, helping you make the most of your time and ensuring you don’t miss out … Continue reading Travel: Planning the Perfect Itinerary

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BUSINESS

How to Go the Extra Mile and Achieve Excellence in Your Business

23rd August 2024

  Want to make your business stand out and succeed? It’s all about going the extra mile and doing excellent work. In this article, I share a simple guide to help you achieve excellence in your business. Read more about Business Understand What Excellence Means Excellence in your business isn’t just about doing things well; … Continue reading How to Go the Extra Mile and Achieve Excellence in Your Business

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BUSINESS Food

How to Start a Home Cooking Service in Nigeria

  Do you have a knack for whipping up delicious homemade meals? Perhaps your friends and family rave about your cooking and encourage you to share it with others. If so, starting a home cooking service could be the perfect way to turn your culinary talents into a profitable side hustle – or even a … Continue reading How to Start a Home Cooking Service in Nigeria

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BUSINESS TECH

Top Augmented Reality Companies and Startups in Nigeria

  Augmented Reality (AR) is gaining significant traction in Nigeria, with various companies and startups leading the charge. These innovative businesses leverage AR technology to create immersive experiences across different sectors, including education, entertainment, healthcare, and marketing. Read more about Tech Nigerian AR companies are developing solutions that not only enhance user engagement but also … Continue reading Top Augmented Reality Companies and Startups in Nigeria

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Social Media TECH

AI-Aided Personalized Social Media Content

  Social media platforms are flooded with content, making it challenging for users to find posts that genuinely resonate with them. Personalization has become a crucial factor in capturing and maintaining audience attention. AI technology offers powerful solutions to tailor content to individual preferences and behaviours, making interactions more meaningful and engaging. Read more about … Continue reading AI-Aided Personalized Social Media Content

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Social Media

Automating Social Media Posts with AI Tools

  Social media has become integral to our daily lives, serving as a communication, entertainment, and business platform. Managing multiple social media accounts can be time-consuming and challenging. This is where AI tools come into play, offering solutions to streamline and automate social media posts. These tools can schedule posts, curate content, and even engage … Continue reading Automating Social Media Posts with AI Tools

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Social Media

AR-Enhanced Customer Interactions on Social Media

  Augmented Reality (AR) is transforming brands’ interactions with customers on social media. By overlaying digital elements in the real world, AR offers immersive experiences that captivate users and drive engagement. Brands use AR-enhanced customer interactions, virtual try-ons, and engaging product demonstrations to make customer engagements more personalized and interactive. Read more about Social Media … Continue reading AR-Enhanced Customer Interactions on Social Media

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Finance

How to Separate Personal Finances from Your Business Finances

  Separating your personal finances from your business finances is necessary for managing your money effectively. Whether you’re running a small business or a side hustle, keeping your finances separate can help you stay organized, avoid tax issues, and protect your personal assets. Here’s a simple guide to help you separate your personal and business … Continue reading How to Separate Personal Finances from Your Business Finances

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BUSINESS

How to Sell Anything Through Your Email List

  Selling products or services through your email list is a great way to boost your business. Emails allow you to connect directly with potential customers, build relationships, and provide valuable information that can lead to sales. Here are some simple steps to help you sell anything through your email list. Read more about Business … Continue reading How to Sell Anything Through Your Email List

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Wellness

Iron Deficiency: Causes, Symptoms, and Treatment

21st August 2024

  Iron is an essential mineral that our bodies need to function properly. It plays a key role in producing haemoglobin, a protein in red blood cells that carries oxygen throughout the body. Without enough iron, our bodies can’t produce enough healthy red blood cells, leading to a condition called iron deficiency anaemia. In this … Continue reading Iron Deficiency: Causes, Symptoms, and Treatment

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Wellness

Free/Low Budget Self-Care Routine You Should Adopt Right Now

  Taking care of yourself doesn’t have to cost a lot of money. Some of the best self-care routines are free or very affordable. Here are some simple and effective self-care routines you can start without breaking the bank. Read more about Wellness Practice Mindfulness and Meditation Mindfulness and meditation are great ways to reduce … Continue reading Free/Low Budget Self-Care Routine You Should Adopt Right Now

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BUSINESS

Social Media Marketing Efforts You Should Implement Right Now

  Social media has become an essential part of marketing for businesses of all sizes. If you want to reach more customers, increase your brand awareness, and boost sales, it’s important to have an effective social media strategy. Here are some practical social media marketing efforts you should implement right now. Read more about Social … Continue reading Social Media Marketing Efforts You Should Implement Right Now

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