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BUSINESS Social Media

How to Create An Effective Facebook Advertising Strategy

29th November 2023

  Facebook advertising is a great way to reach your desired audience and inspire them to take action. With approximately 1.93 billion people using this social media platform each day, you’re bound to reach the audience you’re looking for. Before you set up your Facebook ad, you need to do some pre-planning. First, you need … Continue reading How to Create An Effective Facebook Advertising Strategy

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BUSINESS

Becoming a Business Development Manager: What You Should Know

  A business development manager plays a crucial role in driving business growth by cultivating customer relationships, identifying new opportunities, and overseeing the lead generation process. They go beyond simply generating leads; they actively engage with clients, expand existing relationships, and seek out upsell opportunities to maximize customer value. In this article, I share certain … Continue reading Becoming a Business Development Manager: What You Should Know

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BUSINESS

Adopt These 7 Digital Marketing Strategies

  A strong online presence is no longer a luxury but a necessity for businesses seeking to thrive, particularly in a dynamic market like Nigeria. Digital marketing has emerged as a powerful tool, enabling businesses to connect with a wider audience, enhance brand awareness, and ultimately drive growth. In this guide, you’ll get to read … Continue reading Adopt These 7 Digital Marketing Strategies

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BUSINESS Real Estate

How to Start a Real Estate Business in Nigeria

  Entering the real estate industry is no walk in the park. It’s a challenging field with established players dominating the scene, making it a formidable arena for newcomers. Nevertheless, with proper mentorship and a strong work ethic, the journey can be exceptionally fulfilling, offering both professional growth and financial success. If your passion lies … Continue reading How to Start a Real Estate Business in Nigeria

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BUSINESS

Success Tips for Young and Aspiring Entrepreneurs

28th November 2023

  I believe you’ve often heard this statement “Entrepreneurship is not for the weak.” Indeed, it is not, and to succeed at it, you must be thoroughly fortified. You can say this article is exactly all the fortification you need. Are you interested in becoming a business owner? Do you think entrepreneurship is right for … Continue reading Success Tips for Young and Aspiring Entrepreneurs

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BUSINESS

Social Entrepreneurship in Nigeria: What You Need to Know

  Social entrepreneurship is a unique blend of business acumen and social responsibility, where individuals or organizations utilize their entrepreneurial skills to address pressing social and environmental issues. They are not driven solely by profit but rather by a desire to create meaningful change and improve the lives of others. In Nigeria, social entrepreneurship tackles … Continue reading Social Entrepreneurship in Nigeria: What You Need to Know

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BUSINESS

Government Programs and Initiatives for Entrepreneurs in Nigeria

27th November 2023

  The Nigerian government recognizes the significance of entrepreneurship in driving economic growth and job creation. Consequently, it has established various programs and initiatives to support entrepreneurs in Nigeria and foster a conducive environment for business development. These initiatives are implemented by various government agencies, each playing a specific role in nurturing the entrepreneurial ecosystem. … Continue reading Government Programs and Initiatives for Entrepreneurs in Nigeria

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BUSINESS

How to Build an Eco-Friendly Business

  Environmental consciousness is reaching an all-time high, consumers are increasingly seeking out businesses that align with their values of sustainability and environmental protection. As environmental awareness continues to permeate the country, businesses are responding by adopting eco-conscious practices that not only benefit the planet but also enhance their reputation and attract a growing segment … Continue reading How to Build an Eco-Friendly Business

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BUSINESS

10 Profitable Business Ideas You Can Start Right Now

  As we approach the end of 2023 and the dawn of 2024, many entrepreneurs and aspiring business owners are eagerly seeking fresh and lucrative business prospects to capitalize on in the coming year. This article presents 10 unique and profitable business ideas that you can carefully consider, plan for, and launch without delay. These … Continue reading 10 Profitable Business Ideas You Can Start Right Now

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CAREER

Nigeria’s Intellectual Property Protection and Its Importance

  Nigeria has made significant strides in establishing a comprehensive legal framework for Intellectual Property Protection. Key legislations such as the Nigerian Copyright Act, Trademarks Act, Patents and Designs Act, and the Intellectual Property Rights Commission (IPRC) Act provide a solid foundation for safeguarding various forms of intellectual property, including patents, trademarks, copyrights, and industrial … Continue reading Nigeria’s Intellectual Property Protection and Its Importance

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BUSINESS

Paul Foh, CEO of Sales Factory Africa

25th November 2023

  In the dynamic world of sales and marketing, certain individuals stand out for their remarkable contributions and transformative leadership. Paul Foh, the CEO of Sales Factory Africa, is one such luminary whose journey has left an indelible mark on the industry. This article explores the person, achievements, and unique approach to sales that define … Continue reading Paul Foh, CEO of Sales Factory Africa

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Opportunities

The Hitachi Innovation Challenge for Digital Circular Economy 2024

  Hitachi, a multinational conglomerate that’s active in the digital systems and renewable energy industries, is organizing a program which will enable it to identify and work with startups building environmentally sustainable solutions to some of the world’s most pressing economic problems. This challenge is global, so ventures based in Nigeria can apply, as long … Continue reading The Hitachi Innovation Challenge for Digital Circular Economy 2024

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BUSINESS

SMEDAN Launches ₦5 Billion Loan Program for Over 10,000 SMEs

The Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) says it is partnering with Sterling Bank to disburse ₦5 billion in loans to over 10,000 small and medium-scale businesses in Nigeria. Leading representatives of both institutions were at an event where a Memorandum of Understanding concerning the deal was signed. Read more about Business … Continue reading SMEDAN Launches ₦5 Billion Loan Program for Over 10,000 SMEs

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BUSINESS

Unlocking Growth: The Power of Exporting for Businesses in Africa

24th November 2023

  In a globalized economy, businesses are constantly seeking avenues for expansion and sustainable growth. For enterprises in Africa, one strategy that holds immense potential is venturing into the realm of export. This article explores the various dimensions of exporting as a catalyst for not just business expansion but also economic development in the African … Continue reading Unlocking Growth: The Power of Exporting for Businesses in Africa

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BUSINESS

What it Takes to Be a Great Business Development Officer in Nigeria

  The role of a Business Development Officer (BDO) has become increasingly crucial in the contemporary corporate organization. A Business Development Officer in Nigeria or elsewhere in the world is tasked with driving strategic initiatives, fostering partnerships, and identifying opportunities that align with his or her employer’s organizational objectives. Read more about Business In this … Continue reading What it Takes to Be a Great Business Development Officer in Nigeria

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Real Estate

Is Now a Good Time to Invest in Real Estate in Nigeria?

  As of the time of this article’s publication, the Nigerian economy is reeling from the impact of a protracted inflationary trend. Prices have risen across the board, and every naira is worth far less than it was just months ago. Investors, including those who have staked some funds on real estate, are worried that … Continue reading Is Now a Good Time to Invest in Real Estate in Nigeria?

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Opportunities

The GTCO Fund Managers Entry-Level Program

  The Guaranty Trust Holding Company (GTCO) is inviting smart young graduates from across Nigeria to apply for a place in its Fund Managers program. If you would like to build a career in fund management and you’re certain that you meet GTCO’s other conditions, you may consider applying for this opportunity. Read more about … Continue reading The GTCO Fund Managers Entry-Level Program

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BUSINESS

Sound Financial Strategies for Business Health and Growth

  In the dynamic realm of business, financial health is the heartbeat that sustains growth and fosters resilience. This article delves into essential financial strategies and planning techniques to steer your business toward not only stability but also long-term prosperity. Read more about Business 1. Comprehensive Budgeting The foundation of sound financial management is a … Continue reading Sound Financial Strategies for Business Health and Growth

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BUSINESS

Customer Retention Strategies for Long-Term Business Success

  In the ever-evolving landscape of business, acquiring new customers is undoubtedly vital. However, the true hallmark of sustained success lies in the ability to retain existing customers and cultivate enduring relationships. This article explores effective tactics for customer retention, fostering loyalty and contributing to long-term business growth. Read more about Business 1. Exceptional Customer … Continue reading Customer Retention Strategies for Long-Term Business Success

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BUSINESS

Content Marketing: Establishing Brand Authority

23rd November 2023

  With the abundance of information, businesses must go beyond traditional advertising to capture and retain the attention of their target audience. Content marketing has emerged as a powerful strategy, not only for driving business growth but also for establishing brand authority. This article delves into the pivotal role of content marketing in shaping the … Continue reading Content Marketing: Establishing Brand Authority

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BUSINESS

Actionable Strategies for Small Businesses for Sustainable Growth

  In the competitive business landscape, the journey from a small startup to a thriving enterprise is a challenging yet rewarding endeavour. Scaling a business requires a strategic approach and a commitment to sustainable growth. This article delves into actionable tips and strategies that small businesses can implement to scale successfully and build a foundation … Continue reading Actionable Strategies for Small Businesses for Sustainable Growth

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BUSINESS

Digital Marketing: Strategies for Expanding Your Online Presence

  In the dynamic landscape of the digital era, an effective online presence is crucial for business growth. As consumers increasingly turn to the internet for information and shopping, mastering digital marketing has become a cornerstone for reaching a wider audience. This article delves into key strategies to elevate your online presence and connect with … Continue reading Digital Marketing: Strategies for Expanding Your Online Presence

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EDUCATION Opportunities

Unlocking Exam Success: The Distinction Advantage!

  Hello there, are you ready to pass your exams in one sitting? Newsflash: You’re not going to pass it by merely wishing so. You need ACTION. You need STRATEGY. Unlocking Exam Success; join us this November for this FREE EXAM Webinar with the award-winning Enoch Olisa. He’ll spill the secrets on how to pass … Continue reading Unlocking Exam Success: The Distinction Advantage!

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Opportunities

The SBN Business Model Pitch Competition

  In partnership with the FATE Foundation, the Scaling Up Nutrition Business Network (SBN) is organizing the 2023 edition of its annual business model pitch competition. NutriPitch 2023, as it is known, is a Business Model Research project, which is part of a larger grant program targeting several African countries, including Nigeria. If you run … Continue reading The SBN Business Model Pitch Competition

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BUSINESS

Federal Government Sets Up Registration Portal for Startups in Nigeria

  The Federal Government has unveiled a registration portal for startups in Nigeria. The launch of the Startup Support and Engagement Portal, as the site is called, was announced by the Federal Minister of Communications, Innovation, and Digital Economy, Bosun Tijani, on X (formerly Twitter). Read more about Business According to Mr Tijani, the portal … Continue reading Federal Government Sets Up Registration Portal for Startups in Nigeria

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BUSINESS

Essential Licenses for Nigerian Businesses

  According to the World Bank’s latest Ease of Doing Business report, Nigeria ranks 131st out of 190 countries, reflecting a positive shift from its previous position of 146th in the 2019 report. This improvement can be attributed, in part, to the government’s efforts to streamline the business registration process and enhance the overall regulatory … Continue reading Essential Licenses for Nigerian Businesses

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Finance

How To Prepare a Company Annual Budget

  An annual budget plays a crucial role in the financial health of any business. It offers a clear overview of your company’s financial standing, providing insights into your income, expenses, and cash flow. A well-crafted annual budget serves as a roadmap, guiding your company towards its financial goals and objectives. By understanding your financial … Continue reading How To Prepare a Company Annual Budget

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BUSINESS

5 Effective Ways to Improve Business Partnerships

22nd November 2023

  By joining forces, businesses can expand their reach, tap into new markets, and access a wider pool of resources. This can be particularly beneficial for smaller businesses that may lack the manpower or financial clout to venture into new territories on their own. Business partnerships can also provide opportunities to gain new skills and … Continue reading 5 Effective Ways to Improve Business Partnerships

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BUSINESS

Best Customer Feedback Practices

  According to a report by Hubspot, a staggering 93% of customers are more likely to return to businesses that provide exceptional customer service. But what exactly constitutes “exceptional” in the eyes of your customers? Without their direct input, you’re essentially operating in the dark, unable to identify the areas that are working well and … Continue reading Best Customer Feedback Practices

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BUSINESS

Practical Tips for Bootstrapping Your Business

  Nigeria stands as a land of opportunity, where entrepreneurial dreams take flight and flourish. However, many aspiring business owners face a seemingly insurmountable obstacle: lack of capital. But fear not, for the spirit of entrepreneurship is not bound by financial constraints. With grit, determination, and a well-crafted strategy, you can transform your business idea … Continue reading Practical Tips for Bootstrapping Your Business

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