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BUSINESS

How To Influence Customers Through Temptation Marketing

31st October 2023

  In the world of marketing, enticing customers to take a desired action is a fundamental challenge. Whether it’s making a purchase, signing up for a newsletter, or sharing your content, influencing customer behaviour requires finesse. Temptation marketing, a strategy rooted in psychology, is a powerful tool that can help you achieve these goals. By … Continue reading How To Influence Customers Through Temptation Marketing

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BUSINESS How To

How to Be an Email Copywriter and Craft Million-Naira Messages

  Writing emails is a necessary part of corporate life. That’s because email remains one of the most widely used mediums of communication in business. But weaving up messages for this channel that actually capture recipient’s attention and persuade them to take desired action is an art in itself. So it’s no surprise that many … Continue reading How to Be an Email Copywriter and Craft Million-Naira Messages

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BUSINESS

Winning Sales Strategy with Soft Selling

  In the dynamic world of sales, strategies and approaches continue to evolve. While hard-selling tactics, such as aggressive pitches and high-pressure techniques, were once the norm, modern consumers respond better to soft selling. This approach prioritizes building relationships, understanding customer needs, and guiding them toward informed decisions. In this article, we delve into soft … Continue reading Winning Sales Strategy with Soft Selling

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BUSINESS

Avoid These 8 Social Selling Mistakes

  In the ever-evolving landscape of sales, social selling has become an essential tool for connecting with prospects and building meaningful relationships. By leveraging social media platforms, sales teams can engage potential customers on a more personal level. However, to be successful in social selling, it’s crucial to avoid common mistakes that can hinder your … Continue reading Avoid These 8 Social Selling Mistakes

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BUSINESS

7 Adaptive Strategies for Nigerian Businesses in the Present Currency Devaluation

  Currency devaluation can be a challenging economic phenomenon for businesses in Nigeria. It occurs when the value of the national currency decreases relative to other currencies, leading to higher import costs and inflation. To navigate this economic landscape, businesses in Nigeria should employ adaptive strategies to ensure their stability and growth. In this article, … Continue reading 7 Adaptive Strategies for Nigerian Businesses in the Present Currency Devaluation

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Real Estate

VBuildFair To Bring Together Industry key players in November 2023

  VBuildFair, The International Virtual Exhibition & Conference for Building, Construction & Decoration will gather key players of the building & construction industry from the Middle East, Africa & Mediterranean Sea regions through a virtual online platform from the 1st to the 30th of November 2023. Read more about Business VBuildFair provides great opportunities for … Continue reading VBuildFair To Bring Together Industry key players in November 2023

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BUSINESS

How to Innovate and Stay Competitive

   Innovation is the lifeblood of any successful startup. In Nigeria, a country known for its vibrant entrepreneurial spirit and rapidly evolving business landscape, staying competitive in the startup ecosystem requires a commitment to constant innovation. In this article, we will explore several ways to foster innovation that ultimately helps you stay competitive and have … Continue reading How to Innovate and Stay Competitive

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BUSINESS Real Estate

VBuildFair for Building, Construction, and Decoration

  We would like to take this opportunity to introduce you to our upcoming event. VBuildFair is a unique virtual online platform serving the international building and construction industry; providing our exhibitors with global trade opportunities and highly developed technologies for showcasing products and services like never before. Read more about Business We strive to … Continue reading VBuildFair for Building, Construction, and Decoration

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BUSINESS

How to Calculate Sales Mix for Increased Profits

  Sales mix is a critical concept for businesses, especially for those offering multiple products or services. It refers to the proportion of each product or service’s contribution to the total revenue. Understanding and managing your sales mix is vital for maximizing profits and making informed business decisions. In this article, we’ll explore what sales … Continue reading How to Calculate Sales Mix for Increased Profits

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Opportunities

Latest Job Vacancies in Nigeria, First Week of November 2023

30th October 2023

  These are some of the latest job vacancies in Nigeria for the first week of November 2023. Private Banker, Stanbic IBTC Bank Stanbic IBTC Bank wants to hire a Private Banker. This person will take charge of a portfolio of private banking clients and will work with the bank to manage their business relationships. … Continue reading Latest Job Vacancies in Nigeria, First Week of November 2023

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Opportunities

The Rise Up Nigeria Leadership and Advocacy Accelerator 2024

  Rise Up, an international nonprofit which works to advance equity and justice in education, health, and the distribution of economic opportunities, is inviting civil society leaders in Nigeria to apply for a place in its accelerator program. Through this initiative, Rise Up aims to equip emerging players in the country’s civil space to drive … Continue reading The Rise Up Nigeria Leadership and Advocacy Accelerator 2024

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TECH

Subpadi: Revolutionizing Nigeria’s Telecom Industry

  In a remarkable achievement, Subpadi has celebrated a significant milestone, garnering 10,000 installations on the Google Play Store within just a week of commencing its network upgrade implementation. This accomplishment underscores the platform’s rising prominence in Nigeria’s thriving telecom industry. At the forefront of this success is the platform’s visionary founder, Muhammed Iman, an … Continue reading Subpadi: Revolutionizing Nigeria’s Telecom Industry

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BUSINESS Real Estate

Consider these Before Using Crowdfunded Real Estate Investment Platforms

  Crowdfunded real estate platforms have become an increasingly popular way for individual investors to tap into the lucrative world of real estate without the traditional barriers. These platforms allow people to invest in properties or real estate projects for as little as a few thousand naira, and reap regular returns over varying periods. Read … Continue reading Consider these Before Using Crowdfunded Real Estate Investment Platforms

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TECH

Nigerian Startups: Catalysts for Global Tech Transformation

  In an era characterized by technological revolutions, Nigerian startups have emerged as key players, reshaping the global technology landscape and nurturing the entrepreneurial spirit within the nation. Among these remarkable companies are Flutterwave, Andela, and Riffutures. These startups are redefining possibilities, inspiring the youth, and challenging the belief that Africans cannot achieve groundbreaking innovations … Continue reading Nigerian Startups: Catalysts for Global Tech Transformation

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BUSINESS

5 Samples of Temptation Marketing: Mastering the Art of Persuasion

  In the world of marketing, mastering the art of persuasion or the ability to entice a customer is invaluable. Temptation marketing, rooted in psychology and human behaviour, is a strategy that leverages the power of temptation to guide customers towards desired actions. Let’s explore five compelling samples of temptation marketing or the art of … Continue reading 5 Samples of Temptation Marketing: Mastering the Art of Persuasion

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BUSINESS

How to Boost Your Business Sales Despite Tough Economic Conditions

  It takes a good deal of planning, smart execution and sustained effort to achieve decent business sales, even in the best of times. When economic activity slows down, it becomes doubly difficult to keep customer orders high. If you’re running a business right now, chances are that you’re struggling with the problem we’ve just … Continue reading How to Boost Your Business Sales Despite Tough Economic Conditions

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BUSINESS

5 Business Marketing Mistakes that Stunt Your Growth

  In today’s fast-paced business landscape, effective marketing is the lifeblood of any successful enterprise. However, despite its undeniable importance, many businesses make critical marketing mistakes that hinder their growth. These missteps can sabotage your efforts and prevent your business from reaching its full potential. In this article, we explore five common business marketing mistakes … Continue reading 5 Business Marketing Mistakes that Stunt Your Growth

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Opportunities

Lidya Graduate Internships for Young Nigerians Seeking a Career in Finance

Lidya, a technology-driven lender to small businesses, is looking to recruit young and qualified Nigerians who would like to become its interns. The company is specifically interested in hearing from persons who want to build a career in the FinTech and financial services industry. If you’re interested in laying the foundations for a future as … Continue reading Lidya Graduate Internships for Young Nigerians Seeking a Career in Finance

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Opportunities

The Afro-Tech Girls and IHS Towers Scrum Training Program

  Afro-Tech Girls, a nonprofit which exists to get more girls and young women interested and active in STEM, is partnering with IHS Towers to train young female graduates in Nigeria who want to begin a tech career. The scrum training will last for 5 weeks and will equip participants with the foundational knowledge and … Continue reading The Afro-Tech Girls and IHS Towers Scrum Training Program

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BUSINESS

10 Ways Female Entrepreneurs Can Benefit from Joining a Business Community

29th October 2023

Women have faced significant challenges in their quest to build thriving businesses. And while the world of commerce is starting to prioritize the welfare of female entrepreneurs, there’s still some way to go before women founders enjoy similar privileges as their male counterparts in Nigeria’s highly competitive business space. Read more about Business If you’re … Continue reading 10 Ways Female Entrepreneurs Can Benefit from Joining a Business Community

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Opportunities

The Medplus Built to Last Grant Competition 2023

28th October 2023

  As part of activities marketing its 30th anniversary, Medplus, one of Nigeria’s leading pharmacy chains, is organizing the Built to Last Competition. The company, which also sells beauty and personal care products, is aiming to reward female-owned businesses that show exceptional capacity and are contributing to positive change in the communities and demographics they … Continue reading The Medplus Built to Last Grant Competition 2023

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BUSINESS

7 Funding Sources for SMEs You Have Probably Never Heard of

  You may not always have enough money to run your business on a daily or strengthen and expand its operations when you need to. Traditional banks and institutional lenders, though beneficial, might not always be the most accessible or viable option. But did you know that several alternative funding sources can fuel your business’s … Continue reading 7 Funding Sources for SMEs You Have Probably Never Heard of

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BUSINESS Real Estate

10 Tips for Investing in Nigeria’s Real Estate Market

  Nigerians who live abroad often remain keen on investing in their country of origin. And that’s because, despite its many faults, Nigeria’s businesses and assets still deliver some of the best returns available anywhere on earth. One industry that’s seen a considerable degree of diaspora involvement is real estate. Many companies in this sector … Continue reading 10 Tips for Investing in Nigeria’s Real Estate Market

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Opportunities

The Aspire Coronation Trust Foundation 2024 Grant Cycle

  The Aspire Coronation Trust (ACT) has announced the opening of its 2024 grant cycle. Accordingly, it is inviting social enterprises and non-profits committed to solving pressing social, environmental and economic issues to apply for funding from it. The organization says it aims to support these entities with financing to help vulnerable people in Africa … Continue reading The Aspire Coronation Trust Foundation 2024 Grant Cycle

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BUSINESS How To

How to Build Product Prototypes with Limited Funds

  Entrepreneurs and startups create product prototypes to visualize, test, and improve their ideas before investing heavily in production. The process of fashioning these early models has become a crucial part of product development, particularly in the digital technology and hardware engineering industries. It’s also important to ventures in other sectors. Read more about Business … Continue reading How to Build Product Prototypes with Limited Funds

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Opportunities

The Premium Trust Bank Graduate Trainee Program 2023

  Premium Trust Bank wants to enrol smart young graduates in its Graduate Trainee Program. The bank, which offers innovative products to its customers, says it intends to train suitably qualified graduates in the skills that will enable them to excel in their careers. Ultimately, these people will go on to make a positive impact … Continue reading The Premium Trust Bank Graduate Trainee Program 2023

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BUSINESS

7 Ways to Attract International Clients to Your Nigerian Business

  As your business grows, you’ll want it to extend its coverage beyond local markets. Regions and countries outside of the one in which you currently operate may offer it the opportunity to reap much greater revenues and profits, and get closer to becoming a player on the global stage. The good news is that … Continue reading 7 Ways to Attract International Clients to Your Nigerian Business

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Automobile

Auto Insurance: Top 5 Companies in Nigeria

  Nigeria has a large and growing automobile market. As a result, there is a strong demand for auto insurance. There are some auto insurance companies operating in Nigeria, but some of the most popular and reputable companies include: Read more about Automobile Leadway Assurance Leadway Assurance is one of the largest and most trusted … Continue reading Auto Insurance: Top 5 Companies in Nigeria

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Automobile

Tips For Buying a Used Luxury Car

27th October 2023

  The allure of owning a luxury car is undeniable. The sleek design, high-end features, and top-notch performance are enough to make any car enthusiast swoon. However, the price tag of a brand-new luxury vehicle can be quite daunting. Fortunately, the used luxury car market offers a more affordable option for those who crave the … Continue reading Tips For Buying a Used Luxury Car

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BUSINESS

How to Pivot Your Business During a Crisis

  Crises can be game-changers for businesses. Whether it’s a global pandemic, economic downturn, or a sudden industry shift, companies need to adapt quickly to survive and thrive. Pivoting your business during a crisis is a challenging but necessary process. In this article, we explore how to pivot your business effectively when faced with adversity. … Continue reading How to Pivot Your Business During a Crisis

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