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BUSINESS

How to Conduct Brand Persona Research

21st August 2024

  Creating a brand persona is essential for any business looking to connect deeply with its audience. A brand persona represents your ideal customer, helping you tailor your marketing efforts to meet their needs and preferences. Here’s a step-by-step guide on how to conduct brand persona research in simple terms. Read more about Business Understand … Continue reading How to Conduct Brand Persona Research

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Personal Development

What To Do When You’re Feeling Stuck

  Feeling stuck? You’re not alone. We’ve all been there. That frustrating feeling when it seems like you’re stuck in quicksand, unable to move forward. Whether it’s a career challenge, a personal problem, or a general sense of being lost, feeling stuck is a common human experience. The good news is, there are ways to … Continue reading What To Do When You’re Feeling Stuck

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BUSINESS

How to Grow Your Dropshipping Business in Nigeria

  Dropshipping is a great way to start an online business without needing to hold inventory or manage shipping. In Nigeria, this business model is gaining popularity due to its low startup costs and minimal risk. However, growing a dropshipping business requires careful planning and execution. Here are some practical steps to help you expand … Continue reading How to Grow Your Dropshipping Business in Nigeria

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Opportunities

Apply For the FCMB Agritech Hackathon and Venture Building Program

  To empower innovators in the agricultural sector, FCMB has announced its Agritech Hackathon and Venture Building Program 2024. The program is aimed at offering innovators in the agricultural sector the opportunity to get grants, mentorship and access to the market through strong corporate partnerships. It is an initiative interested in accelerating growth in the … Continue reading Apply For the FCMB Agritech Hackathon and Venture Building Program

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Opportunities

Apply For the Hello Tomorrow Global Challenge 10th Edition

  As part of initiatives aimed at addressing the needs of early-stage deep-tech startups across different industries, Hello Tomorrow has announced the 10th edition of the Global Challenge. The international competition, which was established in 2014, affords deep-tech and science-based entrepreneurs around the world the opportunity to make their projects visible, equity-free funding, and connections with … Continue reading Apply For the Hello Tomorrow Global Challenge 10th Edition

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Social Media

Using Augmented Reality to Create Interactive Social Media Ads

  Augmented Reality (AR) is transforming the way brands engage with their audiences by creating immersive and interactive experiences. AR in social media ads allows users to interact with products in real time, providing a unique and engaging way to capture attention and drive engagement. Whether it’s trying on virtual clothing, exploring a new product, … Continue reading Using Augmented Reality to Create Interactive Social Media Ads

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Social Media

Optimizing Social Media Profiles for SEO

  Optimizing social media profiles for SEO is crucial in enhancing your online presence. By strategically refining your profiles, you can improve their visibility in search engine results and attract a larger audience. This process involves using relevant keywords, maintaining consistent branding, and ensuring your profiles are fully completed and regularly updated. These adjustments can … Continue reading Optimizing Social Media Profiles for SEO

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BUSINESS

Omnichannel Marketing: What It Is and How to Implement It in Your Business

20th August 2024

  With the many platforms available for a business to reach its target customers, it could be challenging to effectively manage these and ensure that customers are presented with a seamless experience at every touchpoint. And with the highly competitive nature of the business space, providing a seamless customer experience across various channels is no … Continue reading Omnichannel Marketing: What It Is and How to Implement It in Your Business

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BUSINESS

Affiliate Marketing Program: What It Is and Why You Should Adopt It

  Finding cost-effective ways to promote your business and increase sales is important when it comes to digital marketing. Affiliate marketing is one of the many strategies that help you expand your reach without breaking the bank. This is because it allows you to leverage the power of collaboration with others and their networks to … Continue reading Affiliate Marketing Program: What It Is and Why You Should Adopt It

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BUSINESS

How to Increase Your Business Visibility Using Google My Business

  The need for an online presence cannot be overemphasized. This is because, with the advancements in digital technology, the number of persons with internet access is increasing every day. If you own a business, whether it is a product-based business or service-based business, one powerful tool that can significantly boost your business’ visibility and … Continue reading How to Increase Your Business Visibility Using Google My Business

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BUSINESS Social Media

How to Use WhatsApp for Business Effectively

  WhatsApp is one tool that has revolutionized how people do business and interact with their customers. With over 2 billion users globally, WhatsApp offers a unique platform for businesses to engage with their audience. Every smartphone user you know in Nigeria has WhatsApp installed on his or her phone. Read more about Social Media This … Continue reading How to Use WhatsApp for Business Effectively

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TECH

IT Service Desk Africa: Comprehensive Device Management for All

  Looking at how fast-paced and busy the world is today, managing IT infrastructure can be a daunting task, especially for businesses, schools, and families. At IT Service Desk Africa (ITSA), we’re pioneering Africa’s first subscription-based device health management service. Whether you’re managing a corporate IT infrastructure, keeping your family’s devices secure, or overseeing school … Continue reading IT Service Desk Africa: Comprehensive Device Management for All

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BUSINESS

Common Mistakes in Backtesting to Avoid

  Backtesting is a cornerstone of developing and refining trading strategies. However, it’s a process that can be fraught with pitfalls if not approached carefully. According to this website, the right approach to strategy backtesting can save you hours of preparation for your first trade. Read more about Business Anyway, whether you’re a seasoned trader … Continue reading Common Mistakes in Backtesting to Avoid

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Social Media

Combining Email and Social Media for B2B Marketing

  Combining email and social media strategies can be particularly effective for B2B marketing. Email marketing offers a direct and personalized way to reach potential clients, while social media platforms provide broader visibility and engagement opportunities. By integrating these two channels, businesses can create cohesive campaigns that maximize reach and impact. This approach enhances brand … Continue reading Combining Email and Social Media for B2B Marketing

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Social Media

Impact of AR on Consumer Behaviour on Social Media

19th August 2024

  Augmented Reality (AR) is making a notable impact on how consumers interact with brands on social media. By offering immersive and interactive experiences, AR allows users to engage with products in a way that traditional media cannot. This technology is transforming consumer behaviour, influencing purchasing decisions, and enhancing brand loyalty. From virtual try-ons to … Continue reading Impact of AR on Consumer Behaviour on Social Media

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BUSINESS Social Media

Using AI to Analyze Social Media Data for Business Growth

  Analyzing social media data is essential for businesses looking to understand their audience and drive growth. With the sheer volume of data generated daily, traditional methods can be overwhelming and inefficient. This is where Artificial Intelligence (AI) offers advanced tools to process and interpret social media data quickly and accurately. AI can uncover valuable … Continue reading Using AI to Analyze Social Media Data for Business Growth

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Social Media

SEO Strategies to Boost Social Media Content Visibility

  Boosting your social media content visibility is crucial for reaching a broader audience and driving engagement. Search Engine Optimization (SEO) offers valuable strategies that can enhance the discoverability of your posts, ensuring they appear more prominently in search results. Read more about Social Media Applying SEO principles to your social media content improves its … Continue reading SEO Strategies to Boost Social Media Content Visibility

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Opportunities

Apply for The Africa Bitcoin Conference: TBD Hackathon

  The TBD in collaboration with the Africa Bitcoin Conference, has launched the TBD Hackathon to foster innovation and technological advancement in payments across the African continent by utilizing the tbDEX open-source protocol. Read more about Opportunities The TBD Hackathon will be held from July 31 to September 15, 2024, while the finale will run … Continue reading Apply for The Africa Bitcoin Conference: TBD Hackathon

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Opportunities

Apply For the Enhancing Women Entrepreneurship in Africa

  The Enhancing Women Entrepreneurship in Africa (EWEA) Program has announced an ongoing application to address the need for gender equality and ensure the inclusion of women in economic empowerment. Read more about Opportunities The Enhancing Women Entrepreneurship in Africa program aims to increase the capacity and sustainability of enablers empowering women-led small and medium … Continue reading Apply For the Enhancing Women Entrepreneurship in Africa

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Monday Motivation

Monday Motivation: How to Become an Early Riser

  Are you someone who hits the snooze button repeatedly in the morning, only to feel rushed and frazzled all day? Or maybe you can’t seem to peel yourself out of bed, no matter how much you know you should. If this sounds familiar, don’t worry – you’re not alone. Many people struggle to become … Continue reading Monday Motivation: How to Become an Early Riser

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Opportunities

Apply For the Green Institute Fellows Program 2024

  The Green Institute has announced its 2024 Green Institute Fellows Program for students interested in participating in four virtual conferences about these topical issues. This addresses climate action, sustainability, environmental law, and food security. Read more about Opportunities Selected participants in the Green Institute Fellows Program will join a cohort of researchers and be … Continue reading Apply For the Green Institute Fellows Program 2024

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Monday Motivation

What to Do When You Lack Energy and Feel Burnt Out

  We’ve all been there. You wake up in the morning feeling like you’ve barely slept, dragging yourself out of bed with a heavy sigh. The day stretches like a never-ending marathon, and you just don’t have the energy to face it. Burnout is real, and it can hit anyone, whether you’re working a demanding … Continue reading What to Do When You Lack Energy and Feel Burnt Out

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Social Media

How to Get off Social Media but Still Have Facebook for Business

17th August 2024

  Taking a break from social media can be a great way to improve your well-being, but maintaining Facebook for business is crucial. Finding the balance between personal time offline and maintaining a professional presence can be challenging. However, there are ways to achieve this balance to maintain your business needs. Read more about Social … Continue reading How to Get off Social Media but Still Have Facebook for Business

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Social Media

Email Marketing and Social Media for Content Distribution

  Email marketing and social media are two powerful tools for content distribution, each with its unique strengths. Email marketing offers a direct line to your audience, providing personalized messages that can drive conversions. Social media, on the other hand, offers broad reach and engagement, making it ideal for sharing content with a wide audience. … Continue reading Email Marketing and Social Media for Content Distribution

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Social Media

Leveraging Augmented Reality for Social Media Campaigns

  Augmented Reality (AR) is no longer a futuristic concept; it is integral to our daily lives, reshaping how we interact with digital content. From virtual try-ons in fashion to immersive gaming experiences, AR offers endless possibilities for creating engaging and interactive user experiences. Read more about Social Media One of the most exciting applications … Continue reading Leveraging Augmented Reality for Social Media Campaigns

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Social Media

Using AI for Personalized Social Media Marketing

  Artificial Intelligence (AI) is making a significant impact on various industries, including marketing. By analyzing vast amounts of data, AI helps businesses understand their customers’ preferences and behaviours. This understanding allows for the creation of highly personalized social media marketing strategies that resonate with individual users. Read more about Social Media Personalized social media … Continue reading Using AI for Personalized Social Media Marketing

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Discover Nigeria

Makoko: The Floating Village of Lagos

  Have you ever heard of a village that floats on water? It might sound like something from a fairy tale, but it’s real! Let’s talk about Makoko, a special place in Lagos, Nigeria. Makoko is often called the “Venice of Africa” because, like Venice in Italy, it has lots of waterways instead of roads. … Continue reading Makoko: The Floating Village of Lagos

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Travel

Travel/Tourism: Tipping Etiquette in Nigeria

16th August 2024

  When you’re visiting a new country, it’s always helpful to know about local customs, especially when it comes to tipping. If you’re planning a trip to Nigeria, you might be wondering about tipping etiquette. Let’s explore this topic to help you navigate social situations with confidence during your visit. Read more about Travel Understanding … Continue reading Travel/Tourism: Tipping Etiquette in Nigeria

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Personal Development

Overcoming the Fear of Failure

  We’ve all felt it at some point – that knot in your stomach when you’re about to try something new. The voice in your head that whispers, “What if I mess up?” This is the fear of failure, and it’s a common part of being human. But here’s the good news: we can learn … Continue reading Overcoming the Fear of Failure

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Personal Development

How to Achieve Self-Discipline

  Self-discipline is like a superpower. It’s the ability to control your actions, emotions, and impulses to reach your goals. Whether you want to eat healthier, exercise more, or learn a new skill, self-discipline is the key. In this article, we will explore how you can develop this important trait. Read more about Personal Development … Continue reading How to Achieve Self-Discipline

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