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In this article, we explore personal development books that focus on dealing with tough times every Nigerian Entrepreneur should read in 2024. These books offer invaluable lessons for overcoming obstacles and achieving success even when the business environment is less than favorable.
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Nigerian Entrepreneurs in 2024 are faced with probably what could be said to be the most challenging business year in the 21st century, if not in the history of the country. Doing business in Nigeria has never been as bad as challenging as it is in 2024. With inflation rates soaring almost on a daily basis, the exchange rate fluctuating wildly, and transportation costs skyrocketing due to the removal of fuel subsidies, entrepreneurs are facing an uphill battle. Despite these challenges, personal development remains crucial for staying resilient and adaptable in these tough times. Investing in insightful literature (personal development books) can provide the guidance and motivation needed to persevere.

1. Tough Times Never Last, But Tough People Do by Robert H. Schuller

Robert H. Schuller’s classic, “Tough Times Never Last, But Tough People Do,” is a must-read for every Nigerian entrepreneur in 20024. In it, Schuller emphasizes that tough times are temporary, and the key to overcoming them is mental resilience and faith. Growing up in the little town of New Hampton in Iowa, USA, during the time of the Great Depression, Schuller’s family faced immense financial struggles. As Dutch immigrants, they were part of a community that struggled with poverty and uncertainty. Schuller’s father, a farmer, exemplified resilience in the face of adversity. Despite meager resources and uncertain market conditions, he worked tirelessly to provide for his family. They diversified their income streams, engaging in various agricultural activities to weather the economic downturn. This book emphasizes the power of positive thinking and the importance of maintaining a hopeful outlook even when circumstances are dire. Schuller provides practical advice on how to turn setbacks into opportunities and how to keep moving forward despite the odds. In the book, Schuller share some amazing strategies anyone can use to stay positive such as the 12 Principles for dealing with problems positively and count to 10 and win. This book can help you as an entrepreneur navigate the unpredictable economic landscape of Nigeria in 2024.

2. The Obstacle Is the Way by Ryan Holiday

Ryan Holiday’s “The Obstacle Is the Way” draws on ancient Stoic philosophy to teach readers how to turn their obstacles into advantages. The book’s approach is about perceiving challenges as opportunities for growth. Given the current economic conditions in Nigeria, with high costs of transportation and operating a business becoming more daunting, I believe this book offers a fresh perspective. Holiday uses historical examples, such as the story of John D. Rockefeller, who saw the Panic of 1857 as a chance to invest and build his fortune. This mindset shift can be crucial for entrepreneurs dealing with economic instability. Also, the author shared stories of the perseverance of Ulysses S. Grant during the Civil War and Thomas Edison’s relentless innovation despite numerous failures, to demonstrate how obstacles can be transformed into successes. In addition, The book emphasizes the importance of focusing on actions and responses within one’s control. Marcus Aurelius’ meditations on controlling his reactions to external events are highlighted as a guide. As a Nigerian entrepreneur, you can learn to embrace these challenges, viewing them not as hindrances but as unique opportunities to innovate and grow stronger. Holiday’s practical advice on discipline and strategic thinking is invaluable, making it a powerful tool for entrepreneurs who need to develop mental toughness and a strategic approach to navigating today’s economic.
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3.Surviving Financial Meltdown: Confident Decisions in an Uncertain World by Ron Blue and Jeremy White

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The book, “Surviving Financial Meltdown: Confident Decisions in an Uncertain World” by Ron Blue and Jeremy White provides practical advice for managing finances during economic crises. The book is tailored to help individuals and businesses make confident financial decisions even when the economic outlook is bleak. As an Entrepreneur in Nigeria, one of the challenges you obviously are struggling with at the moment is how to manage your finances, ensuring you have enough to take care of your personal and business needs. This book offers essential strategies to help you in building the required financial resilience in this period. Blue and White discuss the importance of creating a sound financial plan, cutting unnecessary expenses, and making informed investment decisions. They also provide insights into maintaining liquidity and avoiding panic during financial downturns, which are crucial for surviving Nigeria’s current economic challenges.

4. Man’s Search for Meaning by Viktor E. Frankl

“Man’s Search for Meaning” by Viktor E. Frankl is a book that provides an important insight into finding purpose in the midst of suffering. Frankl, a Holocaust survivor, shares his insights on the human capacity for resilience and the importance of finding meaning in life, even under the most difficult circumstances. Frankl shares his experiences in Nazi concentration camps and how that they taught him that finding meaning in life, even in the direst situations, can give one the strength to endure. His concept of “logotherapy” suggests that having a purpose is essential for mental health. In a challenging business environment as we have it in Nigeria presently, having a clear sense of purpose can help entrepreneurs stay motivated and focused. Also, Frankl describes how prisoners who adapted to their harsh conditions by finding personal meaning were more likely to survive than those who don’t. This adaptability is crucial for Nigerian entrepreneurs in 2024.
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Closing Thoughts

With the present challenges which face the Nigerian entrepreneurs, these personal development books will provide invaluable guidance on how to navigate these times. As one of these personal development books says, tough times never last, only tough people do. By incorporating the lessons from these books, Nigerian entrepreneurs can better equip themselves to face economic hardships and continue to drive their businesses forward.
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This article was first published on 8th June 2024


Ifegwu-Mbonu Victor is a Personal Growth and Leadership Trainer who provides training and coaching to individuals and organizations.

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