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BUSINESS How To

How To Create And Maintain Good Business Partnerships

12th October 2022

In one way or another other in our lives, we get into partnerships. It could be for the purpose of a business deal, marriage relationship, academic friendship, mentorship, etc. However we look at it, we need people to survive. But it is not in bringing random people into our spaces. It is more about ensuring … Continue reading How To Create And Maintain Good Business Partnerships

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BUSINESS Social Media

How To Sell On Twitter

  If you aren’t using social media for business, you will constantly lag behind your competitors because of how much it has evolved as a tool. To be successful on various social media sites, you need to use different techniques. For example, Instagram focuses on media, whereas Twitter focuses on text. When establishing a strategy, … Continue reading How To Sell On Twitter

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TECH

Ways To Gain More Website Traffic

  For several reasons, website traffic is vital. Your website will have more prospective clients the more individuals that visit it. The amount of visitors to your website determines how many chances your company has to make a good first impression, provide quality leads, share your brand, and develop partnerships. Building trust and relationships will … Continue reading Ways To Gain More Website Traffic

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BUSINESS TECH

How To Effectively Use SEM

  Search engine marketing is known as SEM, SEM is a very efficient technique for small businesses to connect with their target market, attract new clients, boost sales, and lower acquisition expenses. Read more about Tech Increasing a website’s visibility on search engine results pages through paid search advertising is referred to as SEM, an … Continue reading How To Effectively Use SEM

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FinTech

Problems And Prospects of the POS Payment In Nigeria

  The Point of Sales (POS) use was introduced in Nigeria in 2013 by the Sanusi Lamido Sanusi Central Bank of Nigeria (CBN) led administration. This followed the introduction of the agent banking system and financial inclusion policy to reach the unbanked and underbanked population of the rural and semi-rural segments of Nigerian society through … Continue reading Problems And Prospects of the POS Payment In Nigeria

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BUSINESS

Stears, A Nigerian Data Startup, Secures $3.3 Million In Seed Funding

Stears, a Nigerian data startup, has announced that it has raised $3.3 million in its seed funding round. News of this broke earlier on Tuesday. Read more about Business The round was led by MaC Venture Capital, a US-based, seed-stage venture capital firm. Also participating were Serena Ventures (owned by former tennis star Serena Williams), … Continue reading Stears, A Nigerian Data Startup, Secures $3.3 Million In Seed Funding

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Opportunities

Apply For the Premium Trust Bank Graduate Trainee Program

Premium Trust Bank, a contemporary bank with a presence in multiple locations across Nigeria, is seeking suitably qualified persons to join it as graduate trainees. If you would like to begin a career in banking, here’s an opportunity you may consider taking advantage of. Read more about Opportunities The bank, which commenced operations in April … Continue reading Apply For the Premium Trust Bank Graduate Trainee Program

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TECH

Office 365 Email Security: Improve And Strengthen Your Security Features

11th October 2022

  Office 365 is a popular cloud-based software solution, making it the primary target for hackers looking for a way to compromise email data. At Arravo, we provide the best Office 365 email security options to protect your emails from cyber attacks. It is crucial to use Office 365 advanced threat protection, a strong, multi-layered … Continue reading Office 365 Email Security: Improve And Strengthen Your Security Features

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BUSINESS

Experiential Marketing: How Brands Can Win Customers (Part 2)

10th October 2022

  In our previous post, we discussed the concepts and rudiments of experiential marketing. We defined experiential marketing as the type of marketing brands undertake to give potential customers a feel of their products and sell the value of their brands and not necessarily their services and products. Read more about Business We noted that … Continue reading Experiential Marketing: How Brands Can Win Customers (Part 2)

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BUSINESS

Experiential Marketing: How Brands Can Win Customers (Part 1)

  The concept of experiential marketing has not been experimented with by many Nigerian brands. It has been observed that foreign brands in Nigeria, such as Techno, Oppo, and primarily mobile device companies, have deployed the strategy of experiential marketing. Read more about Business According to studies, experiential marketing allows customers to directly use or … Continue reading Experiential Marketing: How Brands Can Win Customers (Part 1)

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Opportunities

Latest Job Vacancies In Nigeria, Second Week Of October 2022

These are some of the latest job vacancies in Nigeria for the second week of October 2022. Software Developer, Libra Motors Libra Motors wants to recruit a Software Developer. This person will help to design, build, and maintain the company’s software systems. Read more about Opportunities Location Lagos State Qualification Applicants should have a Bachelor’s … Continue reading Latest Job Vacancies In Nigeria, Second Week Of October 2022

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Nigeria

Flooding in Kortonkarfi, Lokoja: An Immediate Solution

8th October 2022

Following the flood incident around Kortonkarfi area in Lokoja in the last two days, heavy traffic has been recorded along the Lokoja-Abuja Expressway. Read more about News Given this development, the Federal Road Safety Commission (FRSC) has tweeted that all travellers to the South-West should take the Suleja-Bida-Mokwa road. Motorists going to the South-South/South-East regions have … Continue reading Flooding in Kortonkarfi, Lokoja: An Immediate Solution

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Politics

Peter Obi Speaks on Transformative Governance in Nigeria at Harvard University

  In his usual tour around the world, Peter Obi, Presidential standard bearer of the Labour Party, landed at Harvard University yesterday to discuss transformative governance in Nigeria. Read more about Politics Mr Peter Obi stated that Nigeria needs a transformational government at the event. According to him, he promised that he will: “offer a … Continue reading Peter Obi Speaks on Transformative Governance in Nigeria at Harvard University

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BUSINESS

How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 2)

  Employing online and offline channels in your business is a crucial part of doing business in a post-pandemic world. In a previous post, I reported that in 2021, over 53% (over 300 million) Africans became active e-commerce purchasers. In 2025, the number will increase to 500 million, an over 20% growth. Read more about … Continue reading How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 2)

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BUSINESS

How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 1)

  If you are a business owner, an entrepreneur or a startup founder in Nigeria, the past three years – the years of COVID-19 and the global economic meltdown – must have taught you vital lessons about being adaptive and agile in your distribution channels. Read more about Business During COVID-19, we saw massive porting … Continue reading How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 1)

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Opportunities

The TETFUND Alliance For Innovative Research (TETFAIR) Program for Nigerian Academics and Researchers

The Tertiary Education Trust Fund (TETFUND) invites academics and researchers at universities across Nigeria to apply for the TETFUND Alliance For Innovative Research (TETFAIR) program. If you are an academic or researcher affiliated with a Nigerian university and you have an innovative solution that’s in its idea or early stage, you should consider applying for … Continue reading The TETFUND Alliance For Innovative Research (TETFAIR) Program for Nigerian Academics and Researchers

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BUSINESS

SME Spotlight: Pixie Technologies

Pixie Technologies is a Web Services Company located in Lagos. It provides products and solutions to businesses seeking to establish and sustain an online presence. These offerings include website design, software development, hosting services, Search Engine Optimization (SEO), and internet marketing. Read more about Business As one of a myriad of web and IT service … Continue reading SME Spotlight: Pixie Technologies

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BUSINESS How To

How To Do Market Research

7th October 2022

We hear “market research” every day. But do we even know what it is, how much more, carrying it out? Market research, according to Hubspot, is “the process of gathering information about your target market and customers”. It refers to the process of understanding the market’s needs and measuring their purchase behaviour. Read more about … Continue reading How To Do Market Research

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How To Social Media

How to Increase Engagement on Social Media

Several factors can affect the effectiveness of your social media pages. One of them is engagement. A lack of or inefficient engagement goes a long way in hindering your visibility and eventual revenue that could be generated from social media platforms. Read more about How to In this case, you need to revisit your social … Continue reading How to Increase Engagement on Social Media

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BUSINESS

4 Ways To Sell Emotionally

Tom Snyder, the founder of VorsightBP, once said: “Every decision is emotional”.Marketing experts have confirmed that purchase decisions are made emotionally. This doesn’t imply that there is no element of logic in buying. However, a great chunk of every purchase decision is made once a brand can appeal to the buyer’s emotions. What does this entail? … Continue reading 4 Ways To Sell Emotionally

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BUSINESS Social Media

Steps To Retargeting Customers Via Instagram

Neal Schaffer defined retargeting as “an effective digital advertising method where potential customers are targeted with specific ads crafted from their online behaviours”. This simply means that online users’ activities are tracked so that one can target their search interests when advertising. Read more about Business For instance, if you are always searching for schools in … Continue reading Steps To Retargeting Customers Via Instagram

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BUSINESS

Guide To Storytelling In Your Marketing Process

To succeed in your marketing process, you must tell good stories. People resonate better with stories; you must be good at storytelling to grab their attention. Stories appeal to the emotional sides of people rather than the logical ones. You might have heard or read that customers don’t buy based on logic but on emotions. Read … Continue reading Guide To Storytelling In Your Marketing Process

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Opportunities

Apply For the Sterling Apprenticeship Program (SAP) For Nigerian Secondary School Leavers

Sterling Bank invites young Nigerians who recently graduated from secondary school to apply for the Sterling Apprenticeship Program (SAP). Persons who meet this criterion have the chance to further their education via learning tracks that adequately prepare them for life in the corporate world. Read more about Opportunities The Sterling Apprenticeship Program is the product … Continue reading Apply For the Sterling Apprenticeship Program (SAP) For Nigerian Secondary School Leavers

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FinTech

How Nigerian FinTechs Are Winning With Referrals

Nigeria’s fintech industry has taken off. From multi-million dollar funding deals to soaring revenues, the indicators of growth all appear to be positive. This is partly because the startups in this space meet widespread needs. The demand for their services is huge, and there’s generally an appetite for innovative (if disruptive) solutions. Read more about … Continue reading How Nigerian FinTechs Are Winning With Referrals

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How To

How To Seek Project Sponsorships

Money is what drives every project. Without the constant supply of it, there is often difficulty in completion or its eventual success. Finance is much needed for every project, whether a building project, an event or a business innovation. Sometimes our personal resources will not be able to fund our projects. Read more about How … Continue reading How To Seek Project Sponsorships

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Opportunities

The IHS Nigeria Project Empower Program For Nigeria Entrepreneurs

6th October 2022

IHS Towers Limited, one of the world’s leading telecommunications infrastructure providers, sponsors an empowerment program targeted at Nigerian entrepreneurs. The program, called Project Empower, will connect 500 business owners to experienced advisors from various industries. Read more about Opportunities Through this program, persons who run SMEs will receive guidance and advisory services that will enable … Continue reading The IHS Nigeria Project Empower Program For Nigeria Entrepreneurs

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Real Estate

7 Career Options In Real Estate You Can Choose From

Nigeria’s real estate industry is vast, encompassing multiple sub-segments and niches. It’s also growing, thanks partly to the high demand for living and commercial spaces. All of this means that there are numerous roles in its sphere waiting to be filled. If you’d like to build a real estate career, you can choose from plenty … Continue reading 7 Career Options In Real Estate You Can Choose From

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FinTech

4 Things FinTech Founders Must Note To Make Digital Finance Impact

  Unlike in China, the United States, Europe and Canada, there is a great dearth in the Nigerian digital finance ecosystem regarding impact. Whether it’s e-commerce, person-to-person (P2P) transfers, savings, credit, and general financial technology, the nation’s digital finance landscape is not overwhelming compared to other climes. Read more about Fintech This is a result … Continue reading 4 Things FinTech Founders Must Note To Make Digital Finance Impact

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BUSINESS

Brands We Love: Parresia Publishers

Parresia is a publishing company headquartered in Lagos. It publishes fiction and creative non-fiction primarily targeted at a Nigerian readership and has a nationwide reach. The company has been one of a few traditional publishing outfits in the past decade. It has caught the attention of book lovers thanks to the titles it’s put out, … Continue reading Brands We Love: Parresia Publishers

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BUSINESS

4 Ways Platforms Can Propel Financial and Economic Inclusion in Nigeria 

    There are hundreds of platforms operating across Nigeria. From Jumia and Konga, which connects providers to buyers, to Hello Tractor, which connects farmers to providers of farming equipment, online platforms have the inherent yet unleashed capacities to drive economic and financial inclusion in Nigeria. Economic and financial inclusion is when people are executing … Continue reading 4 Ways Platforms Can Propel Financial and Economic Inclusion in Nigeria 

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