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  The internet brims with income-generating opportunities. It’s a great business place, thanks to the tens of millions of Nigerians who use it. Their presence on the web makes it a ready marketplace in which a variety of ventures can sell their products and services. If you’d like to exploit the opportunities available, you’ll want to know the most profitable products to sell online. This article provides that information.
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What follows is a discussion of the top 10 products you should consider selling via your preferred commercial platform and make money. Here they are:


Lots of people use computers for a range of purposes, including work, learning, and entertainment. So there’s an ever-growing demand for them. You can set up and run a business that provides computers and related accessories online, and supply them to customers who place orders. A large and growing number of retailers now sell computers through some of the better-known e-commerce sites (e.g. Jumia, Konga, PayPorte, etc.), which are visited by tens of thousands of people every day.

Mobile Phones and Accessories

Mobile phones have become a fixed part of modern life, and there’s a constant demand for them. Many younger people prefer to buy their phones online from popular web-based stores. You can register with those stores to begin selling phones, along with their accessories—phone casings, headsets, USB cables, power banks, etc. –to a huge tech-savvy customer base.

Household Electronics

Households in Nigeria’s bigger cities are increasingly purchasing their electronics from online marketplaces. They have figured that it’s more convenient to order these items and have them delivered, instead of going through the hassle of moving heavy electronics from store to home. Electronics that online shoppers love include TVs, refrigerators, irons, air conditioners, and ovens.

Fashion Products

Nigerians love their clothes (and fashion accessories). Besides functioning as cover, they’re often expressions of the individuality of the people who wear them. So you’re likely to find enthusiastic buyers for your fashion products if they’re great. This is true for men’s wear, and even more so for women’s clothing (which tends to be more in demand). There are many Nigerian fashion stores online, but there’s enough room in the market for new entrants to thrive.

Beauty Products

Beauty products are also among the most profitable products to sell online. Just as is the case in the world of brick and mortar, women who get online want to look their best. Makeup and skincare products help them achieve this. People who shop for their beauty products online prefer web-based stores to physical vendors because the internet gives them a lot more accessible options, and allows them to compare alternatives.
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Health and Wellness Products

From essential oils to dietary supplements, health and wellness products are a popular category for online merchants and their customers alike. The idea of purchasing things that could improve one’s health from the comfort of one’s location seems to appeal to a lot of people. Whether it’s multivitamins or herbal remedies, Nigerians are largely all for buying wellness products online, as long as they consider the provider reliable.


Working Nigerians and others who don’t have the time to cook their food have turned to online caterers to meet their need for tasty and nutritious meals. This business can be run from one of an assortment of locations; vendors could either be restaurants selling through online delivery companies, or independent chefs operating out of their kitchens. Your business could sell local or intercontinental dishes, or deal in snacks. It’s up to you to choose.

Hair Extensions and Wigs

You can earn a decent amount of money regularly from selling human hair extensions and wigs online. The secret to striking gold in this line of business is to sell the variety of these products that Nigerian women want the most. This in turn requires that you research the market to find out what does well in it. Like many of the categories on this article’s list, you may run your retail hair extension business through well-established e-commerce stores. But you could also do so on Instagram.


Why visit the local supermarket for groceries when you can buy them off the virtual shelves of an online store and have them shipped to you? That’s a question that an increasing number of Nigerians in urban areas are asking. It’s led many of them to do their grocery shopping on websites that sell such goods. You can set up a profitable business around meeting this need.

Baby Accessories

Infant-themed products are also some of the most profitable products to sell online. If you decide to serve the online market for baby accessories, you’ll have two things going for you: Nigeria’s relatively high birth rate (which means there are always a lot of babies to cater to) and a growing segment of the parent population who often purchase things on the internet. Items in this category you may consider selling include diapers, strollers, cribs, baby oils, and toys.
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Final Words

If you’re interested in starting an online business, you now have 10 categories to choose from. Study the market for the goods we’ve discussed, weigh your options, and go for one that’s the best fit for your interests, goals, and budget.
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This article was first published on 27th June 2024


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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