Latest News & Updates
How to Win More Prospects with Content Marketing
21st September 2023
Content marketing can work wonders for your business if it’s done smartly and aims for clearly defined targets. However, getting it right can be a challenge if you or your team lacks the tools and know-how to execute a proper content strategy. And it’s doubly difficult if you’re trying to win customers via this means … Continue reading How to Win More Prospects with Content Marketing
How to Spend the Money Your Startup Raises
20th September 2023
Congratulations! Your startup has successfully raised funding, which is a significant milestone in your entrepreneurial journey. Now, you’re faced with a crucial decision: how to allocate and spend the money wisely to ensure the long-term success of your business. In this article, we’ll explore some key strategies or some valuable tactics for investing or … Continue reading How to Spend the Money Your Startup Raises
How to Select the Right Beta Testers for Your New Product
11th September 2023
Beta testing is a stage in the product development cycle, in which a startup or established company recruits a group of users who represent its broader customer base, and gets them to try out its new product. The aim is typically to collect and analyze feedback from these users (testers) and implement changes to … Continue reading How to Select the Right Beta Testers for Your New Product
How To Set Up Your Business for A Fantastic Retail Experience
8th September 2023
Creating an exceptional retail experience is an endeavour that demands careful planning, strategic thinking, and an unwavering commitment to customer satisfaction. In a world where consumer expectations continue to evolve and competition remains fierce, the success of a retail business hinges on its ability to provide a memorable and delightful shopping journey for its … Continue reading How To Set Up Your Business for A Fantastic Retail Experience
How To Earn Money from Twitter’s Ad Revenue Sharing Program
7th September 2023
Numerous content creators based in Nigeria recently experienced receiving credit notifications from X, formerly known as Twitter, as part of its ad revenue-sharing initiative. This development follows the global expansion of the program, which initially began paying out to U.S. users last month. X had announced that its monetization program allows creators worldwide to … Continue reading How To Earn Money from Twitter’s Ad Revenue Sharing Program
How to Effectively Manage Black Tax as an Income Earner in Nigeria
29th August 2023
Black Tax refers to the financial support that professionals and income earners, in general, are expected to give to their extended families and sometimes even their communities. This can be a significant financial burden, especially for young workers and entrepreneurs who are just starting to establish themselves. Here’s a guide on how to deal … Continue reading How to Effectively Manage Black Tax as an Income Earner in Nigeria
How to Build a Solid Real Estate Investment Portfolio
8th August 2023
How about owning a large chest of real estate investments, spread across several parts of Nigeria—and maybe even beyond? It’s the stuff of dreams for most of us. But while we may eagerly pray that this becomes a reality in our lives, a majority of people really don’t think it’s something they can achieve, … Continue reading How to Build a Solid Real Estate Investment Portfolio
How to Revive Your Business When Your Sales are Falling
2nd August 2023
Regardless of the kind of business you run, its sales are almost certainly the ultimate metric by which you measure its performance. And that’s understandable; without products moving off your shelves and money coming in for them, your enterprise will tether on the edge of failure. Read more about Business If you’re battling with … Continue reading How to Revive Your Business When Your Sales are Falling
How to Make Body Cream for Nigerians
20th July 2023
Developing a body cream specifically for Nigerians using locally sourced ingredients allows you to cater to the unique skincare needs and preferences of the local audience. In this analysis, we will explore a list of commonly used ingredients and provide a step-by-step guide to help you create a nourishing and moisturizing body cream that … Continue reading How to Make Body Cream for Nigerians
How to Engage in the Art of Seductive Marketing (Part 2)
18th July 2023
In Part 1, we noted that seductive marketing is an alluring approach that aims to captivate and persuade customers through the art of attraction. It involves creating marketing campaigns that appeal to consumers’ emotions, desires, and aspirations, creating a sense of allure and temptation. The goal is to create a strong emotional connection between … Continue reading How to Engage in the Art of Seductive Marketing (Part 2)
How to Engage in the Art of Seductive Marketing (Part 1)
The Art of Seductive Marketing is a captivating approach that aims to entice and persuade customers in a seductive manner. It involves creating irresistible marketing campaigns that appeal to consumers’ emotions, desires, and aspirations. This form of marketing employs various strategies, such as storytelling, sensory stimulation, and personalization, to create a strong connection between … Continue reading How to Engage in the Art of Seductive Marketing (Part 1)
9 Different Types of Nigerian Customers & How to Deal with Them
15th July 2023
Nigeria is a diverse country with a rich cultural tapestry, and understanding the different types of customers within this market is crucial for businesses to thrive. Each customer segment has unique characteristics, preferences, and expectations. In this article, we will explore nine different types of Nigerian customers and provide insights on how businesses can … Continue reading 9 Different Types of Nigerian Customers & How to Deal with Them
Guide on How to Create a 60-Second Video for Your Business
8th July 2023
Videos have become a popular and effective medium for businesses to engage their audience, communicate their brand message, and drive conversions. With the rise of social media and shorter attention spans, creating concise and impactful 60-second videos has become essential. In this step-by-step guide, we will walk you through the process of creating a … Continue reading Guide on How to Create a 60-Second Video for Your Business
How to Make Hair Creams for Nigerians
Producing hair cream specifically for Nigerians requires careful consideration of the unique hair care needs and preferences of the local audience. In this analysis, we will explore the ingredients commonly used in hair cream production and provide a step-by-step guide to help you create a high-quality product that caters to Nigerian hair types. Read … Continue reading How to Make Hair Creams for Nigerians
How To Download the Threads App and Sign Up for Your Account
7th July 2023
Threads, a new social media platform developed by Meta, the company behind Facebook and Instagram, presents itself as a direct competitor to Twitter. Despite being relatively new, The Threads app has already garnered over 10 million users and offers a robust set of features. Read more about Social Media If you are already an … Continue reading How To Download the Threads App and Sign Up for Your Account
How to Become a Thought Leader in Your Industry
7th June 2023
In today’s highly competitive business landscape, establishing yourself as a thought leader in your industry can give you a significant edge. Being recognized as an authority in your field not only boosts your professional reputation but also opens up doors to new opportunities, collaborations, and increased visibility. Read more about Business But how do … Continue reading How to Become a Thought Leader in Your Industry
How to Reduce Your Generator’s Fuel Consumption
6th June 2023
If you own a power-generating set, you’ve probably thought about ways to reduce its fuel consumption rate at least a few times. Even in the best of seasons, this machine can gulp considerable amounts of petrol or diesel, thus taking up a significant portion of your energy budget. But now that the price of … Continue reading How to Reduce Your Generator’s Fuel Consumption
How To Create an Effective Operating System For Food Supplies
1st April 2023
In Africa, ensuring an effective operating system for food supplies is of utmost importance. This is because the continent is home to some of the world’s poorest nations, where food insecurity is a major challenge. Despite the continent’s agricultural potential, several factors such as climate change, poor infrastructure, inadequate investment, and political instability have … Continue reading How To Create an Effective Operating System For Food Supplies
Branding Your Ministry for Growth
10th February 2023
When you have a new product, design or idea and you are getting ready to reveal it to the world, the first thing most people want to do is brand the product or service. They believe that branding is the first and most important thing that must be done and that includes getting a … Continue reading Branding Your Ministry for Growth
Media Buying and Advertising to Increase Leads
30th January 2023
Media buying and ad placement are powerful tools for businesses to reach potential customers and boost brand awareness. As digital marketing and internet usage have grown, these tactics have become more complex and targeted, allowing businesses to specifically reach niche audiences. Utilizing digital media platforms such as social media, search engines, and online publications … Continue reading Media Buying and Advertising to Increase Leads
How to Exceed Your Business Targets for the New Year
10th January 2023
You have probably come into the New Year with high hopes for your business. You expect it to score greater wins than it managed in the previous twelve months. And if you’re really serious about succeeding this time around, you’ll already have a detailed plan for doing so. But it’s not enough to prepare … Continue reading How to Exceed Your Business Targets for the New Year
How To Implement A Mobile Device Management Policy For Your Business
23rd December 2022
Many companies are integrating mobile devices into their business infrastructure. They do this to reap the benefits of flexibility and greater productivity that these devices confer. Read more about Business If your organization belongs to this group, it should have a clear Mobile Device Management policy governing how employees use your business’s mobile devices. … Continue reading How To Implement A Mobile Device Management Policy For Your Business
How To Implement a Bring Your Own Device (BYOD) Policy for Your Business
22nd December 2022
Until fairly recently, the typical business has required that its employees work with devices that it provides them with. But as work rules have grown more flexible, an increasing number of companies have now permitted their staff to use their own laptops and phones on the job. This latter approach—called Bring Your Own Device … Continue reading How To Implement a Bring Your Own Device (BYOD) Policy for Your Business
How To Start A Cassava Production Business In Nigeria
2nd December 2022
Nigeria is the world’s largest in cassava production. It’s widely consumed in the country, especially in the south, where it’s a staple. Annually, the country produces 60 million tons of cassava tubers. About 24 of 36 states grow the crop, with Anambra, Edo, Delta, Benue, Oyo, and Cross River dominating production. Read more about … Continue reading How To Start A Cassava Production Business In Nigeria
How To Motivate Your Employees to Achieve Productivity
29th November 2022
If you own a business that employs workers, you’d want them to be at peak productivity for as long as they are at their duty post. While there are always going to be momentary dips in the quality of their performance, you’ll expect your employees to operate at high levels of efficiency and effectiveness … Continue reading How To Motivate Your Employees to Achieve Productivity
How to Convert Prospects into Paying Customers
22nd November 2022
It is one thing to generate a lot of interest in your product or service, and quite another to turn that interest into patronage. Many businesses struggle because they aren’t able to engineer the transition from the former to the latter. This failure is often responsible for the low revenue and profit that most … Continue reading How to Convert Prospects into Paying Customers
How To Start a Computer Training or ICT Centre
16th November 2022
Despite all that’s been said about how widespread digital literacy is, not everyone owns the computing devices needed to get a lot of important things done. Besides, outside of the major cities, whole swathes of the country still rely on ICT centres to get things like online registrations and result checking done. Read more … Continue reading How To Start a Computer Training or ICT Centre
How To Write A Winning Sales Pitch
9th November 2022
The way you write your sales pitch can land you the deal you desire, or not. It is the quality of your sales pitch that will make your prospective investors, partners or customers believe in you. Your sales pitch is your verbal business card that tells so much about your business without telling too much. … Continue reading How To Write A Winning Sales Pitch
Tips To Improve Your Consistency in Business
It is said that consistency breeds perfection. Whatever you are consistent in, you will see yourself making considerable progress in it. Your business is not, and shouldn’t be an exception. If you have cultivated certain habits over the years with consistency, it only means that to achieve your business goals, you must be consistent in … Continue reading Tips To Improve Your Consistency in Business
How To Find and Purchase Cheap Land in Nigeria
One obstacle that keeps many away from investing in real estate is the relatively large capital outlay that’s needed to purchase property. If you’ve only considered buying land or buildings in a major city, you’ll probably think that this applies to other parts of the country. But it doesn’t. Read more about Real estate In … Continue reading How To Find and Purchase Cheap Land in Nigeria
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