nnaemeka-emmanuel

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BUSINESS

How To Refine Your Startup Sales Process

28th September 2022

  One of the biggest mistakes startup founders make is that they focus only on sales quotas and revenues. This is why they hit plateaus and miss several opportunities to improve. Successful startups that have metamorphosed into large companies always refine their sales process. This is why founders and CEOs of these successful brands understand … Continue reading How To Refine Your Startup Sales Process

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BUSINESS

5 Channels For Founders to Measure the Impact of Their Value Proposition 

  It is one thing to build a product, it is another to evaluate the value proposition of your product. It is very important to assess the strength or success of your value proposition because most founders often fall into illusions of the grandiose order, believing that their product has all it takes to appeal … Continue reading 5 Channels For Founders to Measure the Impact of Their Value Proposition 

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BUSINESS

How Founders Can Discover The Business Of Their Ideas

27th September 2022

  After you must have explored and articulated your business idea, the next step is to discover the business aspect of your idea. This is an important stage in moving your idea into a product, as it will determine if your idea is marketable, scalable and sustainable. In this article, I write on how founders … Continue reading How Founders Can Discover The Business Of Their Ideas

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BUSINESS

How Founders Can Grow Their Startups With Adaptive Selling

  In this article, I shall be showing you how to grow your startup with adaptive selling. To start with, adaptive selling is a well-researched, behaviour-based approach to sales that balances personalization with efficiency. On the other side of the spectrum is rigid selling. Rigid selling is when a startup operates its sales process like … Continue reading How Founders Can Grow Their Startups With Adaptive Selling

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BUSINESS

How Startups Can Build The Right Business Community That Drives Growth

19th September 2022

  In an ever-changing social and business world, being a lone wolf can be catastrophic. The lone wolf gets tired easily and even gets little at the end of the day. This is why the pack is hardly defeated compared to the lone wolf. This same model, if applied in the business world, can make … Continue reading How Startups Can Build The Right Business Community That Drives Growth

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BUSINESS

Key Ingredients for Building a Formidable and Sustainable Startup Company in Nigeria

    After several years of interacting with startup founders and developing coping strategies for startup growth, I have realised that the Nigerian business environment is a harsh battlefield. It takes grit, sufficient funding, on-hand and on-site strategies, and much appreciation of the Nigerian business environment. Read more about Business In this article, I will … Continue reading Key Ingredients for Building a Formidable and Sustainable Startup Company in Nigeria

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BUSINESS

How Founders Can Lead Their Startups Out of Bankruptcy 

13th September 2022

  Bankruptcy is one of those business situations many founders in Nigeria and elsewhere don’t want to find themselves in. The fact remains that bankruptcy affecting an enterprise that provides solutions and services to people can be demoralizing to a founder. This is why in the face of bankruptcy, the last thing you must do … Continue reading How Founders Can Lead Their Startups Out of Bankruptcy 

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BUSINESS

How Founders Can Drive Their Startup Unpopularity to Popularity

  Whether you believe it or not, business success thrives on popularity. One of the worst things that can happen to a founder is to run a business that is obscured. When your business is dying of lack of publicity, it’s only a matter of time before you would park off and leave. In the … Continue reading How Founders Can Drive Their Startup Unpopularity to Popularity

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BUSINESS

4 Things Startup Founders Must Do To Retain Popularity

12th September 2022

  Popularity is one phenomenon you can’t guarantee its longevity. The popularity of anybody and anything can wane over time if you don’t take care. There are constantly diminishing returns for anything. It is one thing to build momentum, and it is another to sustain it. Many businesses fall victim to momentum decline. The impact … Continue reading 4 Things Startup Founders Must Do To Retain Popularity

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BUSINESS How To

How To Master The Art Of Sales And Get Your Business Ahead

  Shares are both an art and a science. It takes the aggregation of persuasive tactics, psychological techniques and the exploration of human behaviour to get potential customers to become actual customers. Read more about Business Shares are the actual backbone and livewire of any business. Without steady sales, no matter the size of your … Continue reading How To Master The Art Of Sales And Get Your Business Ahead

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Politics

2023 Presidential Election: The Man For The Job

21st August 2022

  The Presidency of Nigeria is the toughest job in Africa. It needs someone who is intellectually savvy, physically strong, mentally aware, globally informed, academically sound and cosmopolitan. It also needs someone with grit and stamina. He or she must have youthfulness on his or her side with the accompanying energy. He must be a … Continue reading 2023 Presidential Election: The Man For The Job

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Politics

How #Obidients Can De-ethnicize Peter Obi’s Candidacy

  In recent and present times, there have been outrageous attempts by the opposition parties and many detractors to tag Peter Obi as an Igbo agenda to de-market him. And one would ask, is there anything wrong with him being an Igbo agenda? Is he not a Nigerian? Is there anyone tagging Atiku Abubakar and … Continue reading How #Obidients Can De-ethnicize Peter Obi’s Candidacy

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Finance

5 Ways To Effectively Cut Cost In The Face Of A Recession 

5th August 2022

    One of the ways to stay afloat in the face of recession is to effectively cut costs. Cutting costs can be positive if deployed appropriately and can also be destructive when you aren’t careful.  Read more about Finance Presently, the world is faced with an economic depression. Companies are shutting down, workers are … Continue reading 5 Ways To Effectively Cut Cost In The Face Of A Recession 

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BUSINESS

How To Build An Exciting Fandom Around Your Business 

    Leading companies like Apple and Tesla have found a way of building fandoms around their businesses. There are many lessons business leaders and founders can learn from them when it comes to building a loyal fan base.  Read more about Business Having a fan base is all about having a kind of customer … Continue reading How To Build An Exciting Fandom Around Your Business 

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BUSINESS Finance

How Businesses Can Stay Financially Afloat In Downtimes

    The world is presently faced with an economic recession. Many businesses are shutting down due to the ugly situation. During severe times like this, business owners tend to find it difficult to navigate through. This is why they must put in place strategies that will help them stay afloat while the storms pass … Continue reading How Businesses Can Stay Financially Afloat In Downtimes

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LIFESTYLE Personal Development Self Development

5 Things To Do To Get Out Of Depression Faster (Part 2)

    Depression is real and it can befall anybody regardless of race, colour and class. Mental health has been described as the new wealth by medical experts and medics. This is why experts have warned that people must give priority to mental health. When depression is not handled properly it can lead to total … Continue reading 5 Things To Do To Get Out Of Depression Faster (Part 2)

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LIFESTYLE Personal Development Self Development

5 Things To Do To Get Out Of Depression Faster (Part 1)

  No one is a stranger to depression. At one point in our lives, we have faced one depression or the other. Depression affects people of all races, colours, and statuses. Depression could take a temporal or permanent hold on victims, depending on how they handle it. Sometimes the triggers could be a result of … Continue reading 5 Things To Do To Get Out Of Depression Faster (Part 1)

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BUSINESS How To

How To Transform Your Passion Into A Successful Business

  The biggest businesses were built on the passions of their founders. From the earliest known successful big business founders like Henry Ford, Andrew Carnegie and JD Rockefeller to modern-day big sharks like Elon Musk and Jeff Bezos of Tesla and Amazon respectively, passion for what they love has been at the heart of their … Continue reading How To Transform Your Passion Into A Successful Business

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BUSINESS How To

How To Transform Your Ideas Into Success

  Ideas often live rent-free in our heads. However, if we transform those ideas we might be on our way to achieving a success story. Like other great innovations and inventions recorded by people and organizations, there are ways we can transform ideas into success. It is not enough to make your idea a reality, … Continue reading How To Transform Your Ideas Into Success

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FinTech How To

How To Get The Right Data For FinTech Startup’s Growth And Success

    If you are just starting a FinTech company, the key to your growth and success lies with much data. And this is not just random data, but quality data that helps you to maximize your startup and get more people on board. Read more about Fintech In this article, I discuss how FinTechs … Continue reading How To Get The Right Data For FinTech Startup’s Growth And Success

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FinTech

How Founders Can Unlock Their FinTechs In Emerging Markets

4th August 2022

    Emerging markets are posed by economic experts as the future of global prosperity. In this article, I state emerging markets as countries in Africa and the Middle East. Therefore, I focus on how Nigerian founders can unlock their FinTechs across Africa.  Read more about Fintech In the last two years, the African FinTech … Continue reading How Founders Can Unlock Their FinTechs In Emerging Markets

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BUSINESS

5 Growth Marketing Tips That Can Boost Your Product Growth Fast

    You have just developed a new product and you are ready to hit the marketing running. However, you need your product to be in the hands of many users as possible so that you recover your capital, get profits, and have the investors back you. The big truth is that getting many people … Continue reading 5 Growth Marketing Tips That Can Boost Your Product Growth Fast

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CAREER How To

How To Get Your Team To Think Differently

  Leading companies get their teams to think differently. This action makes them stand out from themselves and others. Startup founders are known to be idealistic in their approach. They have the dreams and the grit to pursue them. However, their team members may not see the big picture as their founders. When your team … Continue reading How To Get Your Team To Think Differently

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BUSINESS

Four Questions That Can Help You Draft The Purpose Of Your Company

  A company without purpose will find itself lost in the crowded marketplace. This is why founders and business owners must constantly redefine their purpose so that it can inform their strategies, mode of operations, and how they relate with their customers and stakeholders. Furthermore, when there is a sense of purpose, the world audience … Continue reading Four Questions That Can Help You Draft The Purpose Of Your Company

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How To

How To Break Free From Social Media Addiction

    Currently, social media addiction is the most popular addiction in the world. A study in China reported that millions of young Chinese spend at least 18 hours on the internet and social media. The story is the same globally. The impact of this addiction is extremely negative. According to several studies, addiction is … Continue reading How To Break Free From Social Media Addiction

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FinTech

How To Reduce Abandonment Rates For FinTech Apps

  In face of rising app glitches and cyber insecurity, many people are gradually abandoning the use of apps. However, in the wake of the covid-19 pandemic, there was a rise in the use of FinTech apps. Studies reported that the use of FinTech apps for financial transactions rose to 13% and the volume of … Continue reading How To Reduce Abandonment Rates For FinTech Apps

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BUSINESS How To

How To Ensure Sustainable Growth In Your Business

3rd August 2022

    Building sustainable business growth requires strategies. The great truth is this: business growth can slow down or decline sharply due to various internal and external factors. Faced with the growing post-pandemic crisis, inflation, economic decline, and stock crash, company founders must find new and old ways to keep their businesses growing. Read more … Continue reading How To Ensure Sustainable Growth In Your Business

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CAREER

7 Causes Of Unproductivity Among Employees And How To Solve Them

    Having an unproductive workforce can be a nightmare for any business owner. However, when employees are productive, it guarantees business growth and long-term success, which is the dream of every business owner. Read more about Career In this article, I point out eight reasons why employees are not productive in the workplace.  Micromanagement … Continue reading 7 Causes Of Unproductivity Among Employees And How To Solve Them

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BUSINESS

Why Small Businesses Should Engage In Bookkeeping 

18th July 2022

    Bookkeeping is very pivotal to business growth. It is very integral to ensuring that your businesses are well-organized. To start with, bookkeeping can be defined as the activity or occupation of keeping records of the financial affairs of a business. Bookkeeping is the best way to keep your business organized as it helps … Continue reading Why Small Businesses Should Engage In Bookkeeping 

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Personal Development

6 Actions That Build Success Habits

    Success is not accidental, and it does not happen by happenstance. Highly successful people succeed because of certain habits they imbibe.  Success responds to patterns and lifestyles we exhibit. Success comes in many ways. It could be about having a successful business, getting an excellent result, reducing body weight, body fitness and building, … Continue reading 6 Actions That Build Success Habits