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  Writing emails is a necessary part of corporate life. That’s because email remains one of the most widely used mediums of communication in business. But weaving up messages for this channel that actually capture recipient’s attention and persuade them to take desired action is an art in itself. So it’s no surprise that many are keen on how to be an email copywriter who communicates effectively via this means.
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You can even build a whole enterprise around email copywriting. If that’s what you want to learn about, you should stick around here a bit. We’ll share the steps you can take to win at this endeavor. First, let’s answer a few frequently asked questions about email copywriting.

Is Email Copywriting Profitable?

There’s a lot of money to be made from email copywriting. Globally, the highest paid writers in this niche rake in more than $250,000 annually. As a Nigerian, you can choose to write emails for local organizations or businesses situated elsewhere in the world. Thanks to the internet, you have a chance of landing international gigs that pay as much as $100 per email.

Is Email Copywriting Easy?

Email copywriting is not inherently easy. If you’re going to be a leader in this discipline, you’ll have to master buyer-seller psychology and the art of persuasion. That’s in addition to being an excellent writer. But with practice and the right skills, you can make your mark and consistently earn a healthy sum.

How Long Does it Take to Learn Email Copywriting?

The best email copywriting courses may take you a couple of days to complete. But the consensus among experts is that you’ll have to practice for 2-3 months to become ‘good’ at it. Mastering the craft requires consistently working on projects for years, but just being ‘good’ at it is all you’ll need to land a decent gig.

How to Be an Email Copywriter:  The Steps You Should Take

If you would like to become an email copywriter, here’s what you should do:
Learn the Ropes
As we’ve already hinted, the first thing you have to do is learn how to do email copywriting. There are several courses available online that can help you in this respect. Many of them come at no cost to you. However, mastering the art of email copywriting takes years, so you’ll probably be ever learning, just to keep up with the evolving communication tones and styles of your target audience. Grammar and human psychology are both things you must gain a decent grasp of in order to stand out of the pack.
The longer you practice copywriting, the better you’ll get at it. When you’re done taking preliminary courses (and even while taking them), you should make out time to hone this skill. Here’s the truth: it’s up to you to determine how long you stay on the beginner’s end of this journey. If you are really committed to improving, you’ll put in the work that’s required to become ‘good’ at email copywriting within the shortest possible time.
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Seek Out Low-End Gigs
You may want to shoot for the stars right away, but it’s easier to take patient steps to your destination. So, rather than hunt for high paying but considerably competitive jobs, why not go for lower paying ones that allow you cut your teeth in the practice? It’s what “learning the ropes” really comes down to: getting to understand what the process of writing emails for real world clients actually looks like. The experience you gain at this stage will prove invaluable.
Build Your Portfolio
Doing this is especially important if you’re going to be a freelance email copywriter. Your clients will want to see your best work, as it’ll help them decide whether you’re a good fit for their project(s). Ideally, you’ll want your portfolio to contain a mix of styles, including technical, formal, and more laid back approaches to email campaigns. This is why it’s a great idea to get as many (and diverse) starter gigs under your belt as you can. They will speak in your favour when it’s time for you to pursue the bigger assignments.
Network and Build an Online Presence
Anyone who wants to hit it big in email copywriting has to connect with others in the niche. You will need to build professional relationships with them, learn what you can from their experience, and share your own knowledge. You can do this on LinkedIn, and at physical meetups and conferences. Doing this consistently will enable you to build a following, and will put you in a position to access great opportunities.
Go for Bigger Fish
As you get more skilled at email copywriting, you’ll be better able to compete for and secure higher paying clients and jobs. It’s a destination that many dream of reaching, but it takes time and a lot of effort to achieve this.

How to Be an Email Copywriter: Practical Tips

Here are some practical tips that’ll help you write email copy better:
  • Understand who you’re writing to, and try to tailor your email accordingly
  • Craft attention-grabbing subject lines
  • Write clear and compelling content
  • Use persuasive Calls to Action (CTAs)
  • Personalize your messages by addressing recipients using their name and second person perspective like “you”, “your”, “yourself” etc.
  • Build trust and credibility by making promises you can keep
  • Test and optimize your copy until you achieve its best possible version

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Final Words

Becoming an effective email copywriter is a valuable skill in the world of digital marketing. If you take the steps we’ve discussed here, you’ll be able to create email marketing messages that engage, convert, and build lasting relationships with your (or your client’s) subscribers. Featured Image Source: Pipedrive
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This article was first published on 31st October 2023 and updated on November 6th, 2023 at 9:41 am


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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