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BUSINESS

How to Improve Customer Retention in Your Business

11th July 2024

  Customer retention is important to any successful business. It’s more cost-effective to retain existing customers than to acquire new ones. Given the fierce market competition in today’s digital world, customer loyalty can be fleeting. Therefore, understanding and implementing effective customer retention strategies can significantly boost a business’s profitability and ensure long-term growth. This article … Continue reading How to Improve Customer Retention in Your Business

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BUSINESS

Developing a Customer-Centric Business Strategy

  In today’s highly competitive market, there is a need for businesses to go beyond offering good products or services to also placing their customers at the heart of their strategies. This is what we mean by a business being customer-centric. A customer-centric business strategy is about designing your business around the needs and wants … Continue reading Developing a Customer-Centric Business Strategy

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Social Media

The Psychology of Email Timing: When to Send for Maximum Impact

  Email has become an essential tool for communication, bridging the gap between personal interactions and professional exchanges. Its effectiveness, however, often hinges on a variety of factors, one of the most critical being email timing. Understanding when to send an email can significantly impact its reception and response rate. Various psychological elements influence how … Continue reading The Psychology of Email Timing: When to Send for Maximum Impact

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Social Media

The Benefits of Using Schema Markup in SEO

  Schema markup is a powerful tool that can significantly enhance your website’s SEO performance. By providing search engines with detailed information about your content, schema markup helps improve how your pages are understood and displayed in search results. This structured data can lead to richer and more informative search engine listings, increasing the likelihood … Continue reading The Benefits of Using Schema Markup in SEO

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Social Media

The Benefits of Using Gamification in Email Marketing

  Email marketing remains a powerful tool for businesses to connect with their audience, but maintaining engagement can be challenging. One innovative approach to boost interaction and interest is gamification, which incorporates game-like elements into email campaigns. This technique not only enhances user experience but also increases open rates, click-through rates, and overall engagement. Read … Continue reading The Benefits of Using Gamification in Email Marketing

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Social Media

Email List Hygiene: Best Practices for Maintenance

  Maintaining a clean and well-organized email list is crucial for effective communication and marketing efforts. Over time, email lists can become cluttered with inactive subscribers, outdated addresses, and unengaged recipients, which can negatively impact deliverability and engagement rates. Proper email list hygiene ensures that your messages reach the right audience and achieve the desired … Continue reading Email List Hygiene: Best Practices for Maintenance

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Social Media

How to Optimize for Google Featured Snippets

  Google Featured Snippets offer websites a prime opportunity to gain visibility and drive traffic. These snippets appear at the top of Google’s search results, providing concise and direct answers to users’ queries. Optimizing for these snippets can significantly enhance your online presence and authority. Read more about Social Media This post will guide you … Continue reading How to Optimize for Google Featured Snippets

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Social Media

Video Content Repurposing: Maximizing Your Video Investment

  Creating high-quality video content requires significant time and resources, making it essential to maximize the return on your investment. Video content repurposing is a strategic way to extend the life and reach of your videos, allowing you to connect with a broader audience across various platforms. Read more about Social Media This post will … Continue reading Video Content Repurposing: Maximizing Your Video Investment

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Social Media

What Are the Benefits of Social Media Monitoring?

  Social media monitoring has become essential for businesses looking to thrive in the competitive online environment. Companies gain valuable insights that inform their marketing strategies and improve customer engagement when they keep an eye on social media conversations, trends, and customer feedback. Read more about Social Media This post will explore the key advantages … Continue reading What Are the Benefits of Social Media Monitoring?

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Social Media

What Are the Best Tools for Social Media Monitoring and Why?

  Effective social media monitoring is crucial for businesses seeking to enhance their online presence, understand their audience, and stay ahead of competitors. With the vast array of tools available, choosing the right ones can significantly impact your social media strategy. These tools offer various features, such as real-time tracking, sentiment analysis, and comprehensive reporting, … Continue reading What Are the Best Tools for Social Media Monitoring and Why?

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Opportunities

The Global CleanTech Innovation Program 2024 for CleanTech Startups

10th July 2024

  Applications are currently being accepted for the 2024 UNIDO Global Cleantech Innovation Program (GCIP). Managed by the United Nations Industrial Development Organization (UNIDO) in collaboration with the Global Environment Facility (GEF) and the Green Climate Fund (GCF), GCIP aims to drive innovation and entrepreneurship in cleantech across emerging markets and developing economies. This initiative … Continue reading The Global CleanTech Innovation Program 2024 for CleanTech Startups

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Opportunities

Mind the Plastic Challenge 2024 for Secondary Schools

  For much of Nigeria, plastic waste remains hard to manage. Because it’s not biodegradable, it persists for years after being dumped; the paucity of proper waste disposal systems ensures that this hard-to-break-down material litters our streets and defaces our towns and cities. Read more about Opportunities Now, a competition is being organized to tackle … Continue reading Mind the Plastic Challenge 2024 for Secondary Schools

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Social Media

Rebranding Yourself on Social Media: A Step-by-Step Guide

  Are you looking to change how people see you online? Maybe you want to switch careers, start a new business, or rebrand yourself. Rebranding on social media can help you do this. In this guide, I’ll walk you through the process of rebranding yourself on social media platforms like Facebook, Instagram, X (formally Twitter), … Continue reading Rebranding Yourself on Social Media: A Step-by-Step Guide

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BUSINESS Social Media

WhatsApp Business for Customer Service

  Customers expect quick and easy ways to connect with businesses. WhatsApp Business is a tool that can help companies provide excellent customer service. This article will explain WhatsApp Business, why it’s useful for customer service, and how to use it effectively. Read more about Social Media What is WhatsApp Business? WhatsApp Business is a … Continue reading WhatsApp Business for Customer Service

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Agriculture

How Thrive Agric Is Supporting Farmers In Nigeria

  Agriculture is a major component, if not the backbone of Nigeria’s economy. However, many farmers face significant challenges, from lack of funding to insufficient access to modern farming techniques. Thrive Agric, a Nigerian agricultural technology (agritech) startup, is contributing to the ongoing efforts to improve operations in this sector by providing essential support to … Continue reading How Thrive Agric Is Supporting Farmers In Nigeria

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Agriculture

How Zenvus Is Driving Innovations in the Nigerian Agricultural Sector

  Agriculture has always been the backbone of Nigeria’s economy, supporting millions of livelihoods. However, despite its potential, the sector has faced numerous challenges, including low productivity, outdated farming techniques, and climate change impacts. So many technologies and startups are emerging, designing solutions for these many problems. Zenvus, is a pioneering AgriTech company working in … Continue reading How Zenvus Is Driving Innovations in the Nigerian Agricultural Sector

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Wellness

Weekend Wellness Rituals for Busy Professionals

9th July 2024

  As busy professionals, your weekdays are often filled with work responsibilities, deadlines, and stress. That’s why it’s crucial to use your weekends wisely to recharge and take care of yourself. Here are some expanded ideas to help you create effective wellness rituals for your precious time off. Read more about Wellness Mindfulness Practices Mindfulness … Continue reading Weekend Wellness Rituals for Busy Professionals

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Discover Nigeria

Discover Nigeria: Igbo-Ora, The Land of Twins

  In the southwestern part of Nigeria, there’s a special city called Igbo-Ora. This community is located in Oyo state and is famous for something very unusual – almost every family has twins or even more babies born at the same time! Due to this, Igbo-Ora is known as the “Land of Twins.” It has … Continue reading Discover Nigeria: Igbo-Ora, The Land of Twins

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SPORTS

Only Enyimba Has More NPFL Titles Than Enugu Rangers

  When the central referee blew the final whistle in the game between Enugu Rangers and Bendel Insurance at the Nnamdi Azikiwe Stadium on Sunday, June 16, 2024, fans of the Flying Antelopes cheered in excitement as they knew that they had made history with their support for the players on the field of play. … Continue reading Only Enyimba Has More NPFL Titles Than Enugu Rangers

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Opportunities

Apply For the Global Changemaker Fellowship 2024

  Young leaders interested in making a significant impact in their local community can apply for the 2024 Global Changemaker Fellowship. The initiative is a six-month virtual program that intends to interface with and develop a crop of social change leaders who are making moves to address challenges in their local community. Read more about … Continue reading Apply For the Global Changemaker Fellowship 2024

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Opportunities

Apply For the Yale Drama Series Playwriting Competition 2025

  Apply for the 2025 edition of the Yale Drama Series Playwriting Competition if you are an emerging playwright seeking funds to advance your craft. The program is an annual international competition that is funded by the David Charles Horn Foundation. Winners are selected by preeminent playwrights. Read more about Opportunities The winner of the … Continue reading Apply For the Yale Drama Series Playwriting Competition 2025

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BUSINESS

How to Boost Sales Using Waitlists

  In today’s highly competitive market, businesses that will boost sales and capture consumer interest must be ones that constantly seek innovative ways to do so. There are so many popular strategies being used by businesses around the world to achieve this. One of such strategies is the use of waitlists. However, despite how highly … Continue reading How to Boost Sales Using Waitlists

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BUSINESS

How to Create Engaging Content for the Nigerian Market

8th July 2024

  Content is king. Content marketing has emerged as one of the most reliable forms of marketing in this age. This is because beyond just selling your products, it provides a unique opportunity for you to educate your target customers and position yourself in their eyes as an authority. This drives their loyalty to you … Continue reading How to Create Engaging Content for the Nigerian Market

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BUSINESS

How to Start a Profitable Craft Business in Nigeria

  The word ‘Craft’ refers to a wide range of items made with the hands: jewellery, pottery, metalwork, and kitted textile material often come to mind. There’s a fair bit of demand for many of these products, so it’s frequently not a bad idea to begin a business around making them available. The craft business … Continue reading How to Start a Profitable Craft Business in Nigeria

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BUSINESS Food

6 Baking Business Ideas You Can Explore

  If you love to bake, you’ll probably be delighted to know that there are several baking business ideas you can act on to begin making money from your passion. And because there’s always a demand for baked staples and treats, you’re unlikely to run out of customers—if your product or service is great. Read … Continue reading 6 Baking Business Ideas You Can Explore

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TECH

Mobile Banking Adoption in Nigeria

  In recent years, mobile banking in Nigeria has seen rapid growth, reshaping the country’s financial landscape. With the rise in smartphone usage and internet penetration, more Nigerians are turning to mobile banking for their financial needs thereby significantly increasing financial inclusion in the country. As of 2021, at 82%, Nigeria was reported to have … Continue reading Mobile Banking Adoption in Nigeria

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BUSINESS

How to Plan for Seasonal Business Fluctuations

  Running a business often means dealing with ups and downs throughout the year. These changes, known as seasonal business fluctuations, can make it challenging to maintain a steady income and manage resources. However, with careful planning and smart strategies, you can handle these fluctuations smoothly and keep your business thriving all year long. Here’s … Continue reading How to Plan for Seasonal Business Fluctuations

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Finance

9 Changes to Make a Big Difference with Your Personal Finances

5th July 2024

  One of the important highlights I picked from reading Rich Dad, Poor is this, “If you realize that you’re the problem, then you can change yourself, learn something and grow wiser.” One important area I believe that applies is our finances. Managing personal finances can often feel overwhelming, especially if you live in Nigeria … Continue reading 9 Changes to Make a Big Difference with Your Personal Finances

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BUSINESS

Top 10 Business Ideas for Aspiring Entrepreneurs in 2024

  Starting a business can be an exciting and rewarding journey. If you’re thinking about becoming an entrepreneur in 2024, here are ten promising business ideas to consider. These ideas reflect current trends and offer great potential for success. Read more about Business Online Retail Store Online shopping continues to grow in popularity. You can … Continue reading Top 10 Business Ideas for Aspiring Entrepreneurs in 2024

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Wellness

The Impact of Social Media on Mental Health

  Social media has become a huge part of our daily lives. Platforms like Facebook, Instagram, X (formerly Twitter), and TikTok allow us to connect with friends and family, share our lives, and stay updated with what’s happening around the world. However, while there are many benefits, there are also impacts of social media on … Continue reading The Impact of Social Media on Mental Health

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