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BUSINESS

22nd May 2025

  Businesses have changed their approach to engaging their target markets in many ways within the last two decades. Much of it is now done on very accessible digital channels, whether that’s social media or websites, email or instant messaging applications. In the past three years, there’s been even more radical change, with AI tools … Continue reading AI Tools in Marketing and Advertising: Automate, Personalise, Convert

By ikenna-nwachukwu

Opportunities

  Entries for the WIPO National Intellectual Property Essay Competition are currently being submitted. This contest, which has been thrown open to Nigerian students at the undergraduate and graduate levels, is organised to encourage critical reflection on intellectual property and its role in innovation, arts, culture, economics, and the world at large. It comes on … Continue reading The WIPO National Intellectual Property Essay Competition 2025 for Nigerian Students

By ikenna-nwachukwu

BUSINESS

  Aba is one of Nigeria’s leading commercial cities. It, along with Onitsha, is a major economic nerve centre in the country’s South East, with markets attracting visitors from across West Africa. But for all of its entrepreneurial allure, the aspiring founder may struggle to carve out ground to thrive on within it. Unless you … Continue reading 10 Best Businesses to Start in Aba, Abia State

By ikenna-nwachukwu

FinTech

21st May 2025

  SMEs need access to a range of financial services: payment collections, loans, payroll services, tax remittance and accounting, among others. This often requires that they have business bank accounts. The process of setting up such an account has traditionally been cumbersome. But this is no longer the case, thanks to the several apps for … Continue reading 6 Fastest Apps for Opening a Business Account in Nigeria

By ikenna-nwachukwu

Uncategorized

  Applications are now open for the Western Union Foundation Fellowship Program. This is an initiative designed to support people hailing from refugee, forcibly displaced and highly marginalised communities. This fellowship is expected to help such people gain the skills, resources, and networks they need to grow their businesses and expand their impact. Read more … Continue reading Apply for the Western Union Foundation Fellowship Program 2025

By ikenna-nwachukwu

TECH

  Unless you’re tracking the Artificial Intelligence revolution at the macro level, you may not realise just how deep and far-reaching it has become. Not everyone knows how AI tools are reshaping the world. Many still think they’re just interesting chatbots that can answer most questions put to them. But there’s more going on, from … Continue reading How AI Tools are Reshaping the World

By ikenna-nwachukwu

Social Media

  Gen Z is changing the way brands communicate online. Born between the late 1990s and early 2010s, this generation grew up with the internet, smartphones, and social media as part of their daily lives. In Nigeria, Gen Z is a powerful and vocal group that shapes culture, drives trends, and influences buying decisions. Read … Continue reading Crafting Social Media Campaigns for Nigeria’s Gen Z Audience

By samson-ogunmola

BUSINESS Social Media

  Visibility is everything in the digital economy. No matter how great your product or service is, if people don’t know about it, it won’t sell. That’s where social media advertising comes in. It has become one of the most effective ways to grow a business, connect with the right audience, and increase revenue. Read … Continue reading Why Social Media Advertising is Crucial for Business Growth

By samson-ogunmola

Social Media

  The Nigerian entertainment industry has always been vibrant, with music, film, and comedy shaping culture across Africa and beyond. But in the last few years, social media has completely changed how entertainment is created, shared, and consumed. Platforms like Instagram, YouTube, Twitter (now X), and especially TikTok have given artists, actors, and comedians direct … Continue reading The Impact of Social Media on the Nigerian Entertainment Industry

By samson-ogunmola

Social Media

  Social media is one of the most effective platforms for Product Launches or making a big announcement. Whether you’re introducing a new fashion line, releasing a mobile app, or announcing a service expansion, social media helps you reach your audience directly, generate buzz, and drive early engagement. Read more about Social Media Unlike traditional … Continue reading How to Use Social Media for Product Launches and Announcements

By samson-ogunmola

BUSINESS Social Media

  YouTube is more than just a platform for music videos and entertainment. For Nigerian brands, it offers a powerful space for storytelling, education, product promotion, and long-term audience growth. As internet access expands across the country and mobile data becomes more affordable, YouTube continues to rise as a key player for Nigerian brands in … Continue reading The Role of YouTube for Nigerian Brands: Content Creation and Marketing Strategies

By samson-ogunmola

Social Media

20th May 2025

  First impressions matter, and on Instagram, your brand’s visual identity is everything. Instagram is a highly visual platform, making it the perfect place to establish and build your brand’s visual identity. With over a billion active users, it offers brands the opportunity to connect with potential customers through compelling visuals that tell a story. … Continue reading How to Use Instagram to Build Your Brand’s Visual Identity

By samson-ogunmola

Social Media

  Marketing today is more personal, more targeted, and more local than ever. While social media connects people across the world, it also allows brands to reach specific communities with highly relevant and relatable content. For businesses in Nigeria and other diverse markets, localised campaigns can be the difference between being seen and being remembered. … Continue reading How to Leverage Social Media for Localised Marketing Campaigns

By samson-ogunmola

Social Media

  Social media has become one of the most effective tools for building brand awareness, driving engagement, and increasing sales. But to see real results, businesses need more than just posting consistently. They need a clear, strategic plan that guides every action and aligns with business goals. Read more about Social Media A strong social … Continue reading Creating a Social Media Marketing Plan: Key Elements to Include

By samson-ogunmola

Social Media

  Social media is more than just a place to build awareness or post content. It is a powerful platform for lead generation and conversion of followers into paying customers. Nigerian businesses across industries can use social media to attract prospects, engage meaningfully, and guide them toward making a purchase. Read more about Social Media … Continue reading How to Use Social Media for Lead Generation and Conversion

By samson-ogunmola

Social Media

  Marketing has changed dramatically over the last decade, with social media leading the transformation. Traditional marketing strategies like print ads, billboards, radio, and television once dominated the space, but now they share the stage with real-time, digital engagement across platforms like Instagram, TikTok, Facebook, LinkedIn, and X (formerly Twitter). Read more about Social Media  … Continue reading The Impact of Social Media on Traditional Marketing Strategies

By samson-ogunmola

TECH

The digital communication landscape in Nigeria has evolved significantly in recent years, with voice notes emerging as a popular medium for conveying information quickly and effectively in professional settings. Ruth Oji notes that voice notes, once confined to casual chats, are now increasingly used for business updates and team coordination across various industries in Nigeria. … Continue reading Exploring the Use of Voice Notes in Professional Communication in Nigeria

By preciousgift-nwaeze

EDUCATION TECH

Academic advising is a pivotal component of higher education, guiding students through course selection, career planning, and academic goal setting; however, Nigerian universities often struggle with limited advising resources and high student-to-advisor ratios, resulting in delayed responses and generalized guidance. Traditional advising models in Nigeria rely heavily on face-to-face appointments that can be inaccessible due … Continue reading Investigating the Role of Chatbots in Academic Advising for Nigerians

By preciousgift-nwaeze

EDUCATION TECH

Over the past five years, gamified spelling applications have proliferated in Nigeria, blending interactive game mechanics with traditional spelling pedagogy to enhance young learners’ literacy skills. Platforms such as the Nigeria Spelling Bee Game and MTN’s mPulse Spelling Bee app have democratized access to engaging spelling practice nationally. By integrating leaderboards, point systems, and in-app … Continue reading The Rise of Gamified Spelling Apps for Young Learners in Nigeria

By preciousgift-nwaeze

EDUCATION TECH

Nigeria’s linguistic landscape is characterized by over 500 indigenous languages alongside English as a lingua franca, creating a diverse environment for language learning and pronunciation training. Mispronunciation of both English and indigenous language phonemes often results from limited access to quality language education resources, particularly in under-resourced rural areas. Recent advances in artificial intelligence (AI) … Continue reading Investigating the Role of AI in Language Pronunciation Training in Nigeria

By preciousgift-nwaeze

EDUCATION TECH

Music education in Nigeria has traditionally been constrained by inadequate resources, limited access to instruments, and a shortage of trained instructors, particularly in rural and underfunded urban schools. The advent of educational technology offers a transformative opportunity to overcome these barriers by leveraging digital platforms, interactive software, and online tutoring services to deliver quality music … Continue reading How EduTech is Enhancing Music Education in Nigeria

By preciousgift-nwaeze

TECH

The advent of digital billboards in Nigeria marks a shift from static outdoor advertising to interactive and data-driven displays that cater to increasingly tech-savvy urban populations. As early as the 2010s, major metropolises like Lagos and Abuja began integrating LED-based signage into their advertising ecosystems, leveraging Nigeria’s rapid urbanization and expanding internet penetration to reach … Continue reading The Impact of Digital Billboards on Urban Advertising in Nigeria

By preciousgift-nwaeze

TECH

Online petitions, defined as digital campaigns collecting electronic signatures to demand action from decision-makers, have surged in popularity in Nigeria since the mid-2010s. These petitions leverage social media and digital platforms to aggregate public sentiment rapidly, challenging traditional advocacy methods that rely on physical gatherings or print media. In a country with over 200 million … Continue reading The Role of Online Petitions in Nigerian Advocacy

By preciousgift-nwaeze

TECH

Sentiment analysis refers to the computational identification and categorization of opinions (positive, negative, or neutral) expressed in text, often using machine learning and natural language processing techniques to parse vast volumes of unstructured data. In Nigeria, the proliferation of smartphones and internet access has led to an explosion of user-generated content on platforms like Twitter, … Continue reading The Role of Sentiment Analysis in Nigerian Public Relations

By preciousgift-nwaeze

Christian Gospel Music

The stirring words of “Song Of My Father (Live)” by Onome Ovwori featuring David Nkennor draw us into an intimate space of longing and adoration. With its repeated refrain “My heart is thirsty for You,” the song echoes the biblical cry of the psalmist who sought God’s presence above all else. In crafting daily devotion … Continue reading Inspiration and Devotion: “Song Of My Father (Live)” by Onome Ovwori ft. David Nkennor

By preciousgift-nwaeze

Christian Gospel Music

The stirring refrain of Blessing N. Ebor’s “I Live For His Glory” resonates deeply with every believer who seeks to orient daily devotion around the greatness of God. From the very first lines – “I live, I live, for Your glory I live; I live, I live, by Your mercies I live” – the song … Continue reading Inspiration and Devotion: “I Live For His Glory” by Blessing N. Ebor

By preciousgift-nwaeze

Christian Gospel Music

Emmanuel Benjamin, known professionally as Eben, is a Nigerian gospel singer, songwriter, and worship leader whose music blends gospel, Afrocentric pop, and dance‑influenced rhythms. Since his debut over fifteen years ago, he has become a mainstay in Christ‑centered events nationwide. Read more about Gospel music   Brief History of the Artiste and His Musical Style Eben … Continue reading Artiste Spotlight: Eben

By preciousgift-nwaeze

Christian Gospel Music

Alli Hakeem Ayobami, professionally known as Anendlessocean (or AEO), emerged in the Nigerian music scene as a singer‑songwriter whose art springs from both personal testimony and a desire to uplift. Though often grouped under “contemporary gospel,” he resists being boxed, preferring to address love, hope, social consciousness, and worship across his evolving soundscape. Read more … Continue reading Artiste Spotlight: Anendlessocean

By preciousgift-nwaeze

Christian Gospel Music

The Nigerian gospel song “No Turning Back” by Gaise Baba featuring Lawrence Oyor weaves together raw conviction and rich biblical imagery to underscore a steadfast commitment to Christ. Through repeated declarations of following Jesus, metaphors of a narrow road, and vivid expressions of divine security, the lyrics invite believers into a deeper understanding of discipleship. … Continue reading Behind the Lyrics: “No Turning Back” by Gaise Baba featuring Lawrence Oyor

By preciousgift-nwaeze

Christian Gospel Music

The Nigerian gospel song “Fountain of Life” by Jane Ochuko unfolds a rich tapestry of divine attributes and salvific power through its vividly expressive lyrics. Rooted in both English and Yoruba expressions, the song proclaims God’s unrivaled majesty and life‑giving capacity, drawing worshippers into deeper reflection on His character. Through titles such as “King of … Continue reading Behind the Lyrics: “Fountain of Life” by Jane Ochuko

By preciousgift-nwaeze