Nigeria’s Digital Future: 2025 Digital Trends Every Business Leader Must Watch
14th April 2025
In recent years, Nigeria has made considerable strides in embracing the digital revolution. As 2025 unfolds, the nation’s digital landscape reveals a mix of tremendous growth, evolving technologies, and lingering challenges. Drawing insights from the latest “Digital 2025” global report by DataReportal, we examine how Nigeria is positioned to harness emerging digital trends and … Continue reading Nigeria’s Digital Future: 2025 Digital Trends Every Business Leader Must Watch
Earned Media Has Made Paid Media Highly Irrelevant
18th January 2025
In the evolving digital marketing landscape, 2025 will be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned and owned media are taking centre stage, offering unparalleled opportunities for brands to connect authentically with their audiences. In this article, we’ll explore how earned media has … Continue reading Earned Media Has Made Paid Media Highly Irrelevant
Scrum Training Scholarship Program
19th October 2024
Elevate your career in the tech industry without the need for coding and position yourself to earn in USD! Strumdigi, in partnership with Sessi-Paul Consulting, an Authorized SCRUMstudy Global Training Partner, is offering exclusive scholarships for our Scrum Training Scholarship Program. This opportunity provides mentorship from industry leaders in Scrum, product management, and IT … Continue reading Scrum Training Scholarship Program
Positioning Your Products and Services for Year-End Success
6th September 2024
As the year-end draws nigh, businesses face a critical period where consumer spending typically surges. This presents an exceptional opportunity to position your products and services for maximum visibility and sales. However, achieving the best positioning requires a well-thought-out strategy that leverages search intelligence, consumer behaviour insights, and market trends. In this article, we’ll … Continue reading Positioning Your Products and Services for Year-End Success
Maximize Holiday Sales: A Strategic Guide for Nigerian Online Retailers
25th July 2024
It is crucial to start early and strategically plan your holiday sales to position your business and attract new traffic. Here’s a detailed guide on the best times to start and how to drive traffic to your store, showcasing your Christmas bestsellers, and ensuring good conversion strategies to tap into the N1 billion online … Continue reading Maximize Holiday Sales: A Strategic Guide for Nigerian Online Retailers
Leveraging AI Marketing for Competitive Advantage in African Organizations
1st July 2024
Artificial Intelligence (AI) is revolutionizing industries globally, and marketing is no exception. For organizations in Africa, adopting AI marketing strategies presents a significant opportunity to enhance competitiveness, drive growth, and navigate the complexities of the digital landscape. This article explores how African organizations can effectively leverage AI marketing to gain a competitive edge, … Continue reading Leveraging AI Marketing for Competitive Advantage in African Organizations
Differentiate or Sell Cheap: The Key to Brand Growth
8th May 2024
In the fiercely competitive business landscape, standing out from the crowd is not just an option; it’s a necessity. In a world where consumers are bombarded with choices, companies must find ways to differentiate themselves or risk being lost in the noise. This principle is succinctly captured in the book “Killer Differentiators,” where the … Continue reading Differentiate or Sell Cheap: The Key to Brand Growth
Can You Really Run an Online Business Without Google?
24th April 2024
In the vast expanse of the digital realm, Google looms large, an omnipresent force shaping the way we navigate, search, and conduct business online. From its humble beginnings as a search engine to its current status as a multifaceted tech behemoth, Google has entrenched itself deeply into the fabric of the internet. Its influence is … Continue reading Can You Really Run an Online Business Without Google?
Unlocking Marketing Success in Nigeria with Google My Business
18th April 2024
In the dynamic landscape of business marketing, harnessing the power of online platforms is essential for reaching and engaging with potential customers. For businesses in Nigeria, where the digital marketplace is rapidly expanding, leveraging tools like Google My Business (GMB) can be a game-changer. In this comprehensive guide, we’ll explore how Nigerian businesses can … Continue reading Unlocking Marketing Success in Nigeria with Google My Business
SEO Solutions in Digital PR to Promote Products & Services
27th March 2024
In the dynamic landscape of digital marketing, Search Engine Optimization (SEO) plays a crucial role in enhancing the visibility and reach of products and services. One powerful facet of SEO is its integration with Digital Public Relations (PR), where strategic planning and execution can significantly amplify the promotion of products and services. In this … Continue reading SEO Solutions in Digital PR to Promote Products & Services
Experimental Marketing: Unleashing Innovation for Business Success
27th February 2024
In the dynamic landscape of modern business, traditional marketing approaches are often met with the challenge of saturation and evolving consumer expectations. This has paved the way for experimental marketing strategies, a paradigm shift that embraces innovation, interactivity, and a personalized approach. In this comprehensive article, we delve into the realm of experimental marketing … Continue reading Experimental Marketing: Unleashing Innovation for Business Success
Trade/Export Promotion Academy Facilitates Entry into Export Business
26th February 2024
Export is the sale of goods or services from a seller country to a buyer country, and it has the important effect of improving the economy of the selling country. A lot of people have believed that exporting involves taking some products and putting them on a plane or ship and wishing that nothing … Continue reading Trade/Export Promotion Academy Facilitates Entry into Export Business
Digital Marketing Trends 2024: Navigating the Future of Business
1st February 2024
In the dynamic landscape of digital marketing, staying ahead of the curve is imperative for businesses aiming to thrive. As we step into 2024, the intersection of technology, consumer behaviour, and market dynamics is giving rise to trends that are reshaping the way we approach digital marketing. In this article, we will explore the … Continue reading Digital Marketing Trends 2024: Navigating the Future of Business
Digital Strategies to Conquer in 2024: Navigating the Future Landscape
10th January 2024
In the ever-evolving landscape of the digital realm, staying ahead of the curve is paramount for businesses seeking success. As we enter 2024, a new era unfolds, presenting fresh challenges and opportunities for those ready to embrace innovative digital strategies. This comprehensive guide explores key trends and digital strategies that businesses can leverage to … Continue reading Digital Strategies to Conquer in 2024: Navigating the Future Landscape
A Guide to Event Monetization in the Eagerly Anticipated Year of 2024
29th December 2023
As the world embarks on a new year, the enthusiasm for in-person events is palpable. After facing limitations and uncertainties, people are eager to reconnect, learn, and celebrate together. This article delves into the evolving landscape of event monetization, offering insights and strategies for individuals and businesses looking to capitalize on the renewed interest … Continue reading A Guide to Event Monetization in the Eagerly Anticipated Year of 2024
Unveiling the 2023 Holiday Shopping Trends in Nigeria
14th December 2023
The holiday season is not only a time for celebration and festivities but also a peak period for shopping, both online and offline. In Nigeria, the dynamics of holiday shopping have evolved over the years, influenced by changing consumer behaviour, technological advancements, and economic factors. As we delve into the trends that will shape … Continue reading Unveiling the 2023 Holiday Shopping Trends in Nigeria
Marketing Strategy: Unveiling the Power of Search Intelligence
30th November 2023
In the fast-paced world of digital marketing, staying ahead requires more than just understanding your target audience—it demands a profound comprehension of the tools they use to explore the online realm. In this expansive guide, we delve into the transformative realm of search intelligence and unveil its potential to revolutionize your marketing strategy. Read … Continue reading Marketing Strategy: Unveiling the Power of Search Intelligence
Unlocking Growth: The Power of Exporting for Businesses in Africa
24th November 2023
In a globalized economy, businesses are constantly seeking avenues for expansion and sustainable growth. For enterprises in Africa, one strategy that holds immense potential is venturing into the realm of export. This article explores the various dimensions of exporting as a catalyst for not just business expansion but also economic development in the African … Continue reading Unlocking Growth: The Power of Exporting for Businesses in Africa
Dominating the Seas of E-commerce: Why SEO Reigns Supreme
19th October 2023
In the fiercely competitive landscape of digital marketing, where businesses grapple with relentless tides and formidable foes, SEO stands as the unsinkable Titanic, the single biggest source of traffic propelling a brand’s marketing strategy to new heights. Read more about Business The SEO Odyssey: A Quest for Visibility In an era where the digital … Continue reading Dominating the Seas of E-commerce: Why SEO Reigns Supreme
A Deep Dive into Branding Strategies in Nigeria
11th October 2023
In the global marketplace, the power of branding is undeniable. Brands aren’t merely logos or slogans; they are the embodiment of a company’s identity. They shape perception, drive consumer loyalty, and ultimately influence purchasing decisions. In Nigeria, a country with a diverse cultural landscape and a rapidly growing consumer market, branding takes on unique … Continue reading A Deep Dive into Branding Strategies in Nigeria
Harnessing the Power of the LinkedIn Algorithm
5th September 2023
In today’s digital age, social media platforms have transformed into powerful tools for personal branding, networking, and professional growth. Among these platforms, LinkedIn stands out as the premier platform for professionals and businesses alike. With its vast user base and unique algorithm, LinkedIn offers unparalleled opportunities for users to expand their reach and influence. … Continue reading Harnessing the Power of the LinkedIn Algorithm
Effective Display Ads: A Blueprint for Aligning with Business Goals
21st August 2023
Display advertising has evolved into a powerful tool for businesses to showcase their products and services to a wider audience online. However, the key to success lies not only in the creation of visually appealing display ads but also in aligning them with specific business goals. In this article, we will delve into the … Continue reading Effective Display Ads: A Blueprint for Aligning with Business Goals
Business Visibility Through Strategic Event Engagement
17th August 2023
In the dynamic business world, every season presents a unique opportunity for growth and brand enhancement. As the calendar turns and the event season unfolds, entrepreneurs and business owners find themselves standing at the crossroads of unparalleled potential. In this article, we delve into the art of harnessing events to elevate business visibility and … Continue reading Business Visibility Through Strategic Event Engagement
Subscription Marketing: Driving Business Success Through Customer Loyalty
7th August 2023
Subscription marketing has emerged as a powerful strategy that revolutionizes the way businesses connect with customers and drive sustained success.
Building a Solid Marketplace for 2023’s Biggest Market Season
3rd August 2023
The marketplace landscape is ever-evolving, shaped by consumer behaviour, technological advancements, and global events. As we approach the highly anticipated 2023 biggest market season, businesses and entrepreneurs must prepare meticulously to capitalize on this opportune moment. The convergence of festive seasons, holidays, and special events during this period present a unique chance to boost … Continue reading Building a Solid Marketplace for 2023’s Biggest Market Season
Establishing Trusted Influence in Influencer Marketing
28th July 2023
Influencer marketing has emerged as a formidable force, transforming the way businesses connect with their target audiences. With social media platforms becoming an integral part of daily life, influencers wield significant power in shaping consumer perceptions and behaviours. While influencer marketing has matured over the years, the challenge for business owners lies in ensuring … Continue reading Establishing Trusted Influence in Influencer Marketing
Strategies for Nigerian SMEs through Digital Models
19th July 2023
Small and Medium Enterprises (SMEs) in Nigeria can maximize their business potential by effectively leveraging digital business models. Here are some key strategies for SMEs to consider: Read more about Business Online Presence Establish a strong online presence by creating a professional website that showcases products, services, and relevant information about the business. Additionally, … Continue reading Strategies for Nigerian SMEs through Digital Models
Meta Ads: Unleashing its Power for Exponential Growth
17th July 2023
In the fast-paced world of digital advertising, staying ahead of the competition and effectively scaling your brand is crucial for long-term success. With the emergence of meta ads, a powerful advertising strategy that combines the strengths of traditional advertising with the targeting capabilities of digital platforms, brands have found a new avenue to reach … Continue reading Meta Ads: Unleashing its Power for Exponential Growth
Some Dental Clinics in Nigeria you Should Know
6th July 2023
Regular dental care, including daily brushing and flossing, is crucial for preventing oral health issues such as tooth decay and gum disease. By brushing at least twice a day with fluoride toothpaste and flossing daily, we can remove plaque and food particles, keeping our teeth and gums clean and healthy. Read more about Health … Continue reading Some Dental Clinics in Nigeria you Should Know
Revolutionizing Healthcare: Marketing Innovation in the Digital Age
10th June 2023
In recent years, the healthcare sector has witnessed a significant transformation in how organizations promote their services and engage with patients. The rapid advancement of technology and the rise of digital platforms have paved the way for marketing innovation in the healthcare industry. This article will explore the exciting opportunities and challenges presented by … Continue reading Revolutionizing Healthcare: Marketing Innovation in the Digital Age