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Social Media

Social Media Advertising: A Roadmap to Maximize Return on Investment (ROI)

6th November 2023

  Social media advertising stands as a potent instrument for expanding your reach and connecting with a broader audience. This article delves into the art of optimizing return on investment (ROI) in social media advertising by exploring a series of invaluable tips and strategies. Read more about Social Media Set Clear Objectives The foundation of … Continue reading Social Media Advertising: A Roadmap to Maximize Return on Investment (ROI)

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BUSINESS

2023 Nigeria 4 Exhibitions: Popular Chinese Products

3rd November 2023

  2023 Nigeria International Textile Industry Fair (NigeriaTex),2023 Nigeria International Houseware and Gift Fair (Home Show Nigeria),2023 Nigeria International International Automotive Parts, Equipment and Service Fair (AutoEquip Nigeria) and 2023 West Africa Mechatronics Fair (WAM) that have attracted much attention will open at the Tafawa Balewa Square in Lagos on November 7, 2023. Tens of … Continue reading 2023 Nigeria 4 Exhibitions: Popular Chinese Products

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BUSINESS How To

How to Gather and Act on Customer Feedback in Nigeria

2nd November 2023

  In today’s competitive business landscape, the success of your startup in Nigeria hinges on your ability to understand, engage with, and satisfy your customers. One of the most valuable tools at your disposal for achieving this is customer feedback. Gathering and acting on customer feedback in Nigeria can provide valuable insights that can help … Continue reading How to Gather and Act on Customer Feedback in Nigeria

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BUSINESS

Gaining Competitive Edge by Conducting a Competitor Analysis

  In the ever-evolving landscape of business, staying ahead of the competition is a constant challenge. To thrive and succeed, it’s essential to have a clear understanding of your competitors and their strategies. Competitor analysis is the process of evaluating and comprehending your competitors’ strengths and weaknesses, enabling you to make informed decisions and gain … Continue reading Gaining Competitive Edge by Conducting a Competitor Analysis

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BUSINESS

Creating an Effective Customer Journey Map

  In today’s competitive business landscape, understanding your customers’ experiences is vital to success. A well-crafted customer journey map can be a powerful tool to help businesses identify pain points, opportunities, and strategies for improving the customer experience. In this blog post, we will explore the process of creating an effective customer journey map that … Continue reading Creating an Effective Customer Journey Map

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Social Media

Establishing a Devoted Social Media Community

  Cultivating a devoted and engaged social media community represents a pivotal objective for every brand. This article delves into the strategies for nurturing engagement and forging a robust social media community. Read more about Social Media Pose Thought-Provoking Queries Foster active conversations by posing open-ended questions in your posts. This approach encourages your audience … Continue reading Establishing a Devoted Social Media Community

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Social Media

Creating Compelling Content: The Heart of Social Media Marketing

  In the ever-evolving landscape of social media marketing, the importance of compelling content cannot be overstated. Engaging content is the heart of successful social media marketing campaigns. In this article, we’ll explore strategies for creating content that captures your audience’s attention and keeps them coming back for more. Read more about Social Media Know … Continue reading Creating Compelling Content: The Heart of Social Media Marketing

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Finance

Naira Rebounds as CBN Clears Forex Debt Backlog

  The naira has surged to N1,120 against the dollar in response to the Central Bank of Nigeria’s action to clear some of its FX backlog on Thursday. This marks an increase of N50 or 4.27 per cent compared to the N1,170 it traded for on Wednesday. Read more about Finance Currency traders, also known … Continue reading Naira Rebounds as CBN Clears Forex Debt Backlog

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Real Estate

12 Best Real Estate Companies in Nigeria in 2023

1st November 2023

  Nigeria’s real estate industry continues to grow, despite facing significant economic headwinds. Real estate companies contributed about $3.9 billion to the country’s GDP in 2022 and are poised to do similarly well this year. And as Nigeria’s housing deficit expands, this sector is expected to grow even further as it strives to fill up … Continue reading 12 Best Real Estate Companies in Nigeria in 2023

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BUSINESS Social Media

Here’s How to Begin Affiliate Marketing on Instagram in Nigeria

  If you’ve hung around the web enough, you’ll know that there’s a lot of fuss about affiliate marketing and the immense profit you can make out of it—if you play your cards right. Perhaps you’ve considered becoming an affiliate marketer yourself, but aren’t sure how to begin. Maybe you want to launch out on … Continue reading Here’s How to Begin Affiliate Marketing on Instagram in Nigeria

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Opportunities

The Sahara Group Global Talent Program 2024 for Young Graduates

  The Sahara Group, a leading energy conglomerate with operations in countries across Africa, Asia and Europe, is inviting young graduates from specific disciplines to apply for a place in its Global Talent Program. This initiative is designed to train bright prospects in various roles and enable them to acquire the core skills they need … Continue reading The Sahara Group Global Talent Program 2024 for Young Graduates

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Insurance

Insurtech: 7 Ways to Educate and Attract More Nigerians

  Insurance technology, or insurtech, is revolutionizing the insurance industry by making coverage more accessible, affordable, and user-friendly. In Nigeria, where insurance penetration remains low, insurtech companies have the potential to bridge this gap and offer invaluable protection to millions. To achieve this, insurtech must focus on educating Nigerians about insurance and their services. In … Continue reading Insurtech: 7 Ways to Educate and Attract More Nigerians

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Opportunities

The NITDA Female Founders Training Program

31st October 2023

  The National Information Technology Development Agency (NITDA), via the Office of Nigerian Digital Innovation, is inviting females involved or interested in technology to apply for a place in its Female Founders Training Program. This initiative is specifically targeted at female founders, developers and tech enthusiasts who want to build and sharpen skills that will … Continue reading The NITDA Female Founders Training Program

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BUSINESS

How To Influence Customers Through Temptation Marketing

  In the world of marketing, enticing customers to take a desired action is a fundamental challenge. Whether it’s making a purchase, signing up for a newsletter, or sharing your content, influencing customer behaviour requires finesse. Temptation marketing, a strategy rooted in psychology, is a powerful tool that can help you achieve these goals. By … Continue reading How To Influence Customers Through Temptation Marketing

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BUSINESS How To

How to Be an Email Copywriter and Craft Million-Naira Messages

  Writing emails is a necessary part of corporate life. That’s because email remains one of the most widely used mediums of communication in business. But weaving up messages for this channel that actually capture recipient’s attention and persuade them to take desired action is an art in itself. So it’s no surprise that many … Continue reading How to Be an Email Copywriter and Craft Million-Naira Messages

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BUSINESS

Winning Sales Strategy with Soft Selling

  In the dynamic world of sales, strategies and approaches continue to evolve. While hard-selling tactics, such as aggressive pitches and high-pressure techniques, were once the norm, modern consumers respond better to soft selling. This approach prioritizes building relationships, understanding customer needs, and guiding them toward informed decisions. In this article, we delve into soft … Continue reading Winning Sales Strategy with Soft Selling

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BUSINESS

Avoid These 8 Social Selling Mistakes

  In the ever-evolving landscape of sales, social selling has become an essential tool for connecting with prospects and building meaningful relationships. By leveraging social media platforms, sales teams can engage potential customers on a more personal level. However, to be successful in social selling, it’s crucial to avoid common mistakes that can hinder your … Continue reading Avoid These 8 Social Selling Mistakes

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BUSINESS

7 Adaptive Strategies for Nigerian Businesses in the Present Currency Devaluation

  Currency devaluation can be a challenging economic phenomenon for businesses in Nigeria. It occurs when the value of the national currency decreases relative to other currencies, leading to higher import costs and inflation. To navigate this economic landscape, businesses in Nigeria should employ adaptive strategies to ensure their stability and growth. In this article, … Continue reading 7 Adaptive Strategies for Nigerian Businesses in the Present Currency Devaluation

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Real Estate

VBuildFair To Bring Together Industry key players in November 2023

  VBuildFair, The International Virtual Exhibition & Conference for Building, Construction & Decoration will gather key players of the building & construction industry from the Middle East, Africa & Mediterranean Sea regions through a virtual online platform from the 1st to the 30th of November 2023. Read more about Business VBuildFair provides great opportunities for … Continue reading VBuildFair To Bring Together Industry key players in November 2023

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BUSINESS

How to Innovate and Stay Competitive

   Innovation is the lifeblood of any successful startup. In Nigeria, a country known for its vibrant entrepreneurial spirit and rapidly evolving business landscape, staying competitive in the startup ecosystem requires a commitment to constant innovation. In this article, we will explore several ways to foster innovation that ultimately helps you stay competitive and have … Continue reading How to Innovate and Stay Competitive

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BUSINESS Real Estate

VBuildFair for Building, Construction, and Decoration

  We would like to take this opportunity to introduce you to our upcoming event. VBuildFair is a unique virtual online platform serving the international building and construction industry; providing our exhibitors with global trade opportunities and highly developed technologies for showcasing products and services like never before. Read more about Business We strive to … Continue reading VBuildFair for Building, Construction, and Decoration

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BUSINESS

How to Calculate Sales Mix for Increased Profits

  Sales mix is a critical concept for businesses, especially for those offering multiple products or services. It refers to the proportion of each product or service’s contribution to the total revenue. Understanding and managing your sales mix is vital for maximizing profits and making informed business decisions. In this article, we’ll explore what sales … Continue reading How to Calculate Sales Mix for Increased Profits

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Opportunities

Latest Job Vacancies in Nigeria, First Week of November 2023

30th October 2023

  These are some of the latest job vacancies in Nigeria for the first week of November 2023. Private Banker, Stanbic IBTC Bank Stanbic IBTC Bank wants to hire a Private Banker. This person will take charge of a portfolio of private banking clients and will work with the bank to manage their business relationships. … Continue reading Latest Job Vacancies in Nigeria, First Week of November 2023

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Opportunities

The Rise Up Nigeria Leadership and Advocacy Accelerator 2024

  Rise Up, an international nonprofit which works to advance equity and justice in education, health, and the distribution of economic opportunities, is inviting civil society leaders in Nigeria to apply for a place in its accelerator program. Through this initiative, Rise Up aims to equip emerging players in the country’s civil space to drive … Continue reading The Rise Up Nigeria Leadership and Advocacy Accelerator 2024

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TECH

Subpadi: Revolutionizing Nigeria’s Telecom Industry

  In a remarkable achievement, Subpadi has celebrated a significant milestone, garnering 10,000 installations on the Google Play Store within just a week of commencing its network upgrade implementation. This accomplishment underscores the platform’s rising prominence in Nigeria’s thriving telecom industry. At the forefront of this success is the platform’s visionary founder, Muhammed Iman, an … Continue reading Subpadi: Revolutionizing Nigeria’s Telecom Industry

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BUSINESS Real Estate

Consider these Before Using Crowdfunded Real Estate Investment Platforms

  Crowdfunded real estate platforms have become an increasingly popular way for individual investors to tap into the lucrative world of real estate without the traditional barriers. These platforms allow people to invest in properties or real estate projects for as little as a few thousand naira, and reap regular returns over varying periods. Read … Continue reading Consider these Before Using Crowdfunded Real Estate Investment Platforms

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TECH

Nigerian Startups: Catalysts for Global Tech Transformation

  In an era characterized by technological revolutions, Nigerian startups have emerged as key players, reshaping the global technology landscape and nurturing the entrepreneurial spirit within the nation. Among these remarkable companies are Flutterwave, Andela, and Riffutures. These startups are redefining possibilities, inspiring the youth, and challenging the belief that Africans cannot achieve groundbreaking innovations … Continue reading Nigerian Startups: Catalysts for Global Tech Transformation

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BUSINESS

5 Samples of Temptation Marketing: Mastering the Art of Persuasion

  In the world of marketing, mastering the art of persuasion or the ability to entice a customer is invaluable. Temptation marketing, rooted in psychology and human behaviour, is a strategy that leverages the power of temptation to guide customers towards desired actions. Let’s explore five compelling samples of temptation marketing or the art of … Continue reading 5 Samples of Temptation Marketing: Mastering the Art of Persuasion

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BUSINESS

How to Boost Your Business Sales Despite Tough Economic Conditions

  It takes a good deal of planning, smart execution and sustained effort to achieve decent business sales, even in the best of times. When economic activity slows down, it becomes doubly difficult to keep customer orders high. If you’re running a business right now, chances are that you’re struggling with the problem we’ve just … Continue reading How to Boost Your Business Sales Despite Tough Economic Conditions

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BUSINESS

5 Business Marketing Mistakes that Stunt Your Growth

  In today’s fast-paced business landscape, effective marketing is the lifeblood of any successful enterprise. However, despite its undeniable importance, many businesses make critical marketing mistakes that hinder their growth. These missteps can sabotage your efforts and prevent your business from reaching its full potential. In this article, we explore five common business marketing mistakes … Continue reading 5 Business Marketing Mistakes that Stunt Your Growth

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