Latest News & Updates
Tips To Achieveing Successful Trade Shows
20th October 2022
In the overall marketing plan of every company, trade shows play a vital role. How else do you get to meet a high number of prospects in one gathering, if not for trade shows? A trade show can be referred to as a face-to-face event where businesses get to exhibit some of their finest … Continue reading Tips To Achieveing Successful Trade Shows
Brands We Love: ICS Outsourcing
ICS Outsourcing is one of Nigeria’s leading business support companies. Headquartered in Lagos, this organization provides an array of corporate outsourcing and enterprise support services to some of the country’s largest companies. Its offerings include IT, payroll and sales outsourcing, fleet, facility and logistics management, digital and learning solutions and employee background checks on behalf … Continue reading Brands We Love: ICS Outsourcing
How To Attract High End Clients To Your Real Estate Business
The real estate market isn’t a monolith. It comprises diverse individuals and organizations, belonging to a variety of economic and social demographics. Some seek the least expensive offerings possible. Others are prepared to pay top naira for property located in exclusive neighbourhoods. Read more about Real Estate If you’re like a lot of people in … Continue reading How To Attract High End Clients To Your Real Estate Business
The Role of Technology in Improving Africa’s Healthcare System
19th October 2022
Africa’s health system is the world’s least developed. — It is underfunded, understaffed, and overstretched. The first thing to note is that Africa is a diverse continent with diverse governance structures, especially in the Francophone and Anglophone countries, whose governance reflects their colonial masters’. Read more about Health Nevertheless, almost all African countries share similar … Continue reading The Role of Technology in Improving Africa’s Healthcare System
By guestpost
How To Start a Branding Agency in Nigeria
Branding companies help businesses establish a unique brand identity that their customers and target market recognize. But what is a brand? A brand is anything attached to a business that makes it more easily identifiable. Such things will include the business’s name, product name, logo, design colours, trademark, etc. Read more about Business But … Continue reading How To Start a Branding Agency in Nigeria
MTN Sets to Drive 5G Adoption with Smartphone Financing in Nigeria
In Nigeria, MTN Nigeria wants to drive 5G adoption with smartphone financing. To achieve this goal, the telecom giant has partnered with Intelligra, an open platform for smartphone financing. The goal is to drive smartphone penetration in Nigeria to 60% by 2025 through a Buy Now Pay Later (BPNL) alternative. Read more about Tech … Continue reading MTN Sets to Drive 5G Adoption with Smartphone Financing in Nigeria
How Nigerian Startups Can Handle The New Japa Wave
According to a recent survey, Nigeria emerged as the highest number of immigrants in the United Kingdom and the second-highest recipient of the UK Work Visa between December 2019 and June 2022. This is a classical case of brain drain. In a lame man’s language: Japa has hit Nigeria. Read more about Business There … Continue reading How Nigerian Startups Can Handle The New Japa Wave
Flooding: How Nigerians Can Prepare for the Forthcoming Food Scarcity
Since October, several states in Nigeria have witnessed unprecedented levels of flooding that have ravaged communities, killing hundreds of residents and destroying properties and farmlands. According to news reports, over 600 people have died from the flood, and several thousands of farmlands and livestock have been obliterated. Read more about Nigeria Also, official reports … Continue reading Flooding: How Nigerians Can Prepare for the Forthcoming Food Scarcity
How To Create an Authentic Brand Story and Gain Trust
A good story moves people; it moves the world. Only when you can create amazing stories will your prospects tend to look in your direction. Storytelling is important in every business. It is essentially what drives sales. No one wants to listen to or read a robotic advert that just asks people to come to buy … Continue reading How To Create an Authentic Brand Story and Gain Trust
5 Things to Consider Before Entering a New Market
Entering a new market can be daunting. It comes with its storms, and only the strong at heart can paddle through. One of the most common growth strategies is to expand to new markets. Nonetheless, expanding the right way is necessary and not making the wrong decisions. You must critically analyze new markets before making … Continue reading 5 Things to Consider Before Entering a New Market
BUSINESS Real Estate Social Media
5 Social Media Marketing Ideas for Real Estate Businesses
Social media marketing is constantly evolving. And only when you evolve with it as well will you succeed at it. As a real estate business, there are specific things you must do to get to the next level. Real estate is not where it used to be 5-10 years ago. People want to see the … Continue reading 5 Social Media Marketing Ideas for Real Estate Businesses
How to Start Social Media Marketing as a Beginner
Social media marketing can be overwhelming, with over 100 million daily active users. You need to get on Facebook, Twitter, Instagram and other platforms, but sometimes, you don’t just know what to do. Read more about Social media You might even have an idea of what should be done, but it’s a scary world, and … Continue reading How to Start Social Media Marketing as a Beginner
Pink October: Breast Cancer Awareness And Prevention
17th October 2022
The breast cancer awareness campaign is an annual campaign that seeks to raise awareness about the impact and dangers of breast cancer. Read more about News NGOs and corporations worldwide recognized the month as Pink October, while the campaign spread across the pink week (October 4th – 6th, 2022). The event was launched with … Continue reading Pink October: Breast Cancer Awareness And Prevention
Google Play Store Revamp Continues
Following a previous announcement of her play store revamp, Google has further announced that more features will be added to the new app. One is the listing feature, where developers will have the opportunity to list all their assets “front and centre”. This implies that developers will have more space for their products in the … Continue reading Google Play Store Revamp Continues
Herconomy Expands into a Fintech Startup
Herconomy, a vibrant community of women, has joined the fintech space. Ife Durosimi-Etti initially founded the company to grant women access to jobs, opportunities, training and workshops. However, it has launched its fintech product-a mobile savings app that allows women to save and earn up to 10% annual interest on their savings. Read more about … Continue reading Herconomy Expands into a Fintech Startup
“We’Ve Got Something Big Coming” – WAEC Nigeria Says
The West African Examination Council (WAEC) has announced the forthcoming launch of its digital certificate platform on the 20th of October. Read more about News The Council made this known in a tweet on Friday. According to the flier information, those who sat for the exam from 1999 till date will be eligible to easily access their … Continue reading “We’Ve Got Something Big Coming” – WAEC Nigeria Says
Apple Entrepreneur Camp 2023: Applications Ongoing
Applications are currently open for the Apple Entrepreneur Camp 2023, targeted at underrepresented founders worldwide. You may consider applying for this opportunity if you are a startup founder or developer with an existing app on the Apple app store. Read more about Opportunities This program will provide participants with guidance that will enable them to … Continue reading Apple Entrepreneur Camp 2023: Applications Ongoing
Latest Job Vacancies In Nigeria, Third Week Of October 2022
Senior DevOps Engineer, YouVerify YouVerify wants to hire a Senior DevOps Engineer. This person will be responsible for introducing tools, processes and methodologies that cover needs across the software development lifecycle. They will implement development, testing, and automation tools, fix code bugs, and deploy cybersecurity measures, among other duties. Read more about Opportunities Location Lagos … Continue reading Latest Job Vacancies In Nigeria, Third Week Of October 2022
Business Growth Tips: How To Increase Your Business’s Market Penetration
Companies are always on the lookout for opportunities to increase their share of the markets in which they are active. They want to expand their presence in such markets so that more people become their customers and use their products. This aim is called market penetration. Read more about Business There are several ways that … Continue reading Business Growth Tips: How To Increase Your Business’s Market Penetration
Brand Hate: How Nigerian Businesses Can Deal With It
Our previous article dealt with brand hate and how businesses can deal with it. We identified several reasons why brands are hated. They include a feeling of indispensability on the part of brands, which evokes brand hate in customers; secondly, recognizing known customers while ignoring the unknown; third, not making products accessible and finally, … Continue reading Brand Hate: How Nigerian Businesses Can Deal With It
Apply For The MTN Global Graduate Development Program 2023
Applications are ongoing for the MTN Global Graduate Development Program. If you are a young graduate of a recognized university and you’d like to work in the telecommunications industry (and with MTN in particular) you should consider applying for this opportunity. Read more about Opportunities The MTN Global Graduate Development Program is a vehicle through … Continue reading Apply For The MTN Global Graduate Development Program 2023
The Top States In Nigeria’s Ease Of Doing Business Rankings
Gombe, Sokoto and Jigawa States are the easiest states to do business in Nigeria in 2021. That’s according to the Presidential Enabling Business Environment Council (PEBEC), chaired by Vice President YemiOsinbajo. Read more about Business The data contained in the council’s subnational ease of doing business report ranks all states based on criteria mapped out … Continue reading The Top States In Nigeria’s Ease Of Doing Business Rankings
How To Set Up a Product Distribution Network
A business that does not have a solid distribution network is built on very weak soil. Of what use will it be to have the best product, best packaging and the best team without having a distribution network that sells this product? Many businesses make waves, not because they have the best product or offer the best … Continue reading How To Set Up a Product Distribution Network
6 Creative Ways To Generate More Leads
Every business desperately needs to generate more leads to eventually make sales. The marketing world is crazy, with many things staring at our faces. One question is how a business can truly stay afloat and maximize its marketing efforts. Read more about Business A lot of resources are constantly spent on ensuring that marketing campaigns are out there. … Continue reading 6 Creative Ways To Generate More Leads
Expand Your Business for Christmas
14th October 2022
Christmas is always BIG! Online market sites are breaking all records in sales. 40% of Online Users Plan their Christmas Shopping by October. So, start early this year: The best time to position & get new traffic. Because the Christmas season has become critically important to online retailers. The definition of “the holidays” has … Continue reading Expand Your Business for Christmas
Content Marketing: Tips for Improvement
Content marketing is the new gold. Only those who are getting it right will reap the benefits. In your content marketing process, you might make mistakes that reflect the gloomy results you get. Read more about Business Content marketing is more than churning out a bunch of content and expecting many consumers. There is … Continue reading Content Marketing: Tips for Improvement
Underserved Markets: 4 Lessons for Founders and Entrepreneurs
Like many other African countries, Nigeria is filled with many underserved markets. This spells opportunities for investors and entrepreneurs. However, many investors and founders have launched their businesses and startups in Nigeria without first doing thorough due diligence, leading to horrible ends. Some of these founders base their findings on doing business in an … Continue reading Underserved Markets: 4 Lessons for Founders and Entrepreneurs
How Founders Can Sell Effectively in Underserved Markets
Selling in an underserved market like Nigeria and Africa is very different compared to developed economies. While in developed economies, there are a lot of liberalization policies. Whereas in underserved markets, there are a lot of restrictions, which can be quite complex and difficult for a founder. Read more about Business Having your strategies … Continue reading How Founders Can Sell Effectively in Underserved Markets
How FinTechs Can Grow With Incentive Marketing
If you’re anything like most people, you’ll love gifts. So it’s little wonder that they work as enticements; you can offer them to other people as a reward for taking the action you want from them. Read more about Fintech Businesses are leveraging this love of freebies through what’s called incentive marketing. This means that … Continue reading How FinTechs Can Grow With Incentive Marketing
Creating an Editorial Plan
Several marketers are about creating content, posting it, running ads and calculating metrics. A few are bothered about creating an effective strategy to ensure their marketing efforts are not futile. You must understand the dynamics of creating a strategy in your bid to market aggressively and get the results from it. Read more about … Continue reading Creating an Editorial Plan
Trending
