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The Role of WhatsApp in Social Media Marketing for Nigerian SMEs

WhatsApp is often seen as just a messaging app, but for small and medium-sized enterprises (SMEs) in Nigeria, it has become a powerful marketing tool. With over two billion users globally and widespread adoption in Nigeria, WhatsApp offers a direct, personal, and cost-effective way to engage customers and drive sales. Read more about Social … Continue reading The Role of WhatsApp in Social Media Marketing for Nigerian SMEs

SPORTS

Video of the week: Jamiu Ninilowo Boluwatife’s Journey to Victory

This video celebrates a monumental achievement as Jamiu Ninilowo, a young man from Ikorodu, Lagos, Nigeria, won the gold medal at the 2025 United Nations Chess Tournament held at the UN Headquarters in New York. The post highlights Jamiu’s victory over a Russian opponent in a “thrilling endgame,” marking a significant milestone not just for … Continue reading Video of the week: Jamiu Ninilowo Boluwatife’s Journey to Victory

How to Build a Strong Social Media Presence for Nigerian Consulting Firms

In Nigeria’s fast-evolving business landscape, consulting firms can no longer rely on referrals and networking alone. Social media has become essential for reaching new clients, establishing authority, and staying top-of-mind. Whether your focus is business strategy, HR, branding, finance, or IT, having a strong social media presence helps position your firm as a trusted … Continue reading How to Build a Strong Social Media Presence for Nigerian Consulting Firms

BUSINESS Social Media

The Power of Micro-Influencers in Social Media Marketing

Trust and authenticity have become the real currency of social media marketing. While celebrity influencers with massive followings still have value, more brands are turning to micro-influencers to connect with specific audiences and drive real engagement. Read more about Social Media Micro-influencers have a modest but dedicated following, usually between 5,000 and 100,000 followers. … Continue reading The Power of Micro-Influencers in Social Media Marketing

BUSINESS Social Media

The Role of Social Media in Influencing Buying Decisions

Buying decisions are no longer made in store aisles or after direct calls with sales reps. Today, they are shaped by what people see, hear, and interact with online, especially on social media. Platforms like Instagram, TikTok, X (formerly Twitter), YouTube, and Facebook have become key touchpoints for discovering products, comparing options, and forming … Continue reading The Role of Social Media in Influencing Buying Decisions

Social Media Advertising for Nigerian Non-Profit Organisations

15th May 2025

Non-profit organisations in Nigeria play a critical role in addressing social, economic, and environmental challenges. Whether the goal is to improve education, support vulnerable communities, or advocate for human rights, one thing is clear: getting the message to the right audience is essential. Read more about Social Media Social media advertising has become one … Continue reading Social Media Advertising for Nigerian Non-Profit Organisations

Using Social Media Data to Track and Predict Trends in Nigeria

Social media has become more than a communication tool. It is now a real-time window into public opinion, behaviour, and emerging trends. In Nigeria, where platforms like Twitter (now X), Instagram, Facebook, TikTok, and WhatsApp are deeply embedded in daily life, social media data offers powerful insights into what people are talking about, what … Continue reading Using Social Media Data to Track and Predict Trends in Nigeria

Christian Did You Know? Gospel Music

Ise Oluwa: the Nigerian gospel classic whose origin is tied to a lullaby

Though often performed in worship contexts, Ise Oluwa’s genesis lies not in formal liturgy but in the Yoruba tradition of lullabies. The melodic simplicity and reassuring lyrics made it a staple of maternal care long before choirmasters transcribed it for church choirs. This article examines, the lullaby roots that nourished its earliest life, and the … Continue reading Ise Oluwa: the Nigerian gospel classic whose origin is tied to a lullaby

Christian Did You Know? Gospel Music

How a Nigerian Gospel Artist’s Near-Death Experience Shaped His Album

Neon Adejo’s near-death experience (surviving a critical electrocution three years before) became the spiritual and creative catalyst for his March 2021 EP Songs of Gratitude, most notably the anthem “Eze Ebube.” In interviews, Adejo recounted how, lying unconscious, he promised God lifelong service if spared, a vow that reshaped his lyrical focus toward surrender, worship, … Continue reading How a Nigerian Gospel Artist’s Near-Death Experience Shaped His Album

The Importance of Localised Content in Social Media Marketing

14th May 2025

In a country as diverse and culturally rich as Nigeria, generic content often falls flat. Brands that want to connect with Nigerian audiences need to do more than just show up online. They need to speak the language, understand the local context, and reflect the everyday realities of their audience. That is where localised … Continue reading The Importance of Localised Content in Social Media Marketing

The Role of WhatsApp Groups in Building Communities in Nigeria

WhatsApp is more than just a messaging app in Nigeria. For many people, it is a digital gathering space, a classroom, a market, and even a support system. WhatsApp groups have quietly become one of the most influential tools for building and maintaining communities across the country. Read more about Social Media Whether it … Continue reading The Role of WhatsApp Groups in Building Communities in Nigeria

BUSINESS

Social Media Strategies for Nigerian E-commerce Brands

E-commerce in Nigeria has grown rapidly over the past few years, thanks to mobile internet access, shifting consumer habits, and the rise of digital payments. Social media has played a key role in the growth of Nigerian e-commerce brands, offering a cost-effective way to engage customers. Read more about Social Media But visibility alone … Continue reading Social Media Strategies for Nigerian E-commerce Brands

Social Media Tourism

The Role of Social Media in Promoting Local Nigerian Tourism

Social media has become one of the most powerful tools for promoting travel and tourism. In Nigeria, it is helping to showcase destinations that were once overlooked or underrepresented. From the rolling hills of Obudu to the beaches of Lagos, local creators and travel enthusiasts are using platforms like Instagram, TikTok, YouTube, and X … Continue reading The Role of Social Media in Promoting Local Nigerian Tourism

BUSINESS Social Media

Why Nigerian Brands Should Invest in TikTok for Business Growth

TikTok is no longer just an app for dance challenges and viral skits. It has quickly become one of the most powerful platforms for digital marketing, with over a billion users globally and a fast-growing Nigerian audience. While many brands in Nigeria still focus on Instagram, Twitter, and Facebook, TikTok offers a unique opportunity … Continue reading Why Nigerian Brands Should Invest in TikTok for Business Growth

Organic or Paid Growth for Social Media Marketing?

When it comes to growing a brand on social media, one of the most common questions is whether to focus on organic strategies or invest in paid ads. Both options can be effective, but they serve different purposes and work best when used with the right mindset. Read more about Social Media Organic growth … Continue reading Organic or Paid Growth for Social Media Marketing?

BUSINESS

6 Best Businesses to Start in Port Harcourt

13th May 2025

Port Harcourt is one of Nigeria’s largest cities, and the chief economic centre of the country’s southernmost region. It has achieved this status largely due to the role it’s played in Nigeria’s oil industry. But most of its residents don’t work in that sector. Many of them have to decide what the best businesses … Continue reading 6 Best Businesses to Start in Port Harcourt

Finance

How to Make Money with P2P Lending Platforms in Nigeria

Peer-to-peer (P2P) loans are one of several alternatives to credit offered by traditional financial institutions. The startups and companies that make this possible do so by connecting individual lenders to borrowers, whether they’re other individuals or businesses. This presents a real opportunity to earn significant interest as a lender, if you know how to … Continue reading How to Make Money with P2P Lending Platforms in Nigeria

₦2 Million Prize on Offer in the Future Pathways Development Initiative Policy Challenge

The Future Pathways Development Initiative (FPDI) Policy Challenge is now open to entries. If you’re a student at a Nigerian university who’s interested in proposing a change to government policy that could drive unity and positive social transformation, you may consider applying for this opportunity. Read more about Opportunities The Future Pathways Development Initiative … Continue reading ₦2 Million Prize on Offer in the Future Pathways Development Initiative Policy Challenge

Apply for the FATE Foundation Scholar Program 2025/2026 for Nigerian Students

Applications for the 2025/2026 edition of the FATE Foundation Scholar Program are currently open. This initiative exists to provide financial support to entrepreneurial students who have recently been offered admission at an accredited public tertiary institution. It is particularly designed for persons whose studies will be in the STEAM domains (Science, Technology, Engineering, Arts, … Continue reading Apply for the FATE Foundation Scholar Program 2025/2026 for Nigerian Students

Apply for the MINDS Scholarship Program 2025 for African Students

The Mandela Institute for Development Studies (MINDS) is inviting Africans from all over the continent to apply to its postgraduate scholarship program. It’s aimed at supporting students who want to study in an African state other than their home country. If you have completed undergraduate studies and are seeking to further your academic pursuits … Continue reading Apply for the MINDS Scholarship Program 2025 for African Students

EDUCATION TECH

The Influence of Virtual Reality Labs on Chemistry Education in Nigerian

Chemistry education in Nigeria has long been constrained by overcrowded classrooms, limited reagents, and aging laboratory infrastructure, which impede hands-on learning and conceptual mastery. Traditional practical sessions often leave students with superficial recollections rather than deep understanding, and safety concerns further limit the scope of experiments that can be conducted in underfunded schools. In response, … Continue reading The Influence of Virtual Reality Labs on Chemistry Education in Nigerian

EDUCATION TECH

How AI-Driven Feedback is Improving Writing Skills for Nigerians

Nigeria’s educational landscape faces enduring challenges in writing instruction, from large class sizes that limit individualized attention to inconsistent feedback loops that hamper student progress. Traditional teacher-centered models often struggle to provide timely, detailed commentary on grammar, coherence, and style, leaving many learners without the sustained support required to build strong writing habits. In response, … Continue reading How AI-Driven Feedback is Improving Writing Skills for Nigerians

TECH

Investigating the Growth of Digital Newsletters in Nigeria

In recent years, Nigeria’s digital newsletter landscape has undergone significant expansion, driven by advancements in ICT infrastructure, the emergence of locally tailored platforms, and the quest for new monetization models. This article examines the historical evolution and principal catalysts behind the growth of digital newsletters in Nigeria, the evolving monetization strategies and platform innovations, and … Continue reading Investigating the Growth of Digital Newsletters in Nigeria

TECH

How Nigerian Writers are Thriving in the Digital Publishing Era

In the digital publishing era, Nigerian writers have harnessed a suite of platforms and strategies (ranging from self-publishing tools to new media hubs and social network engagement) to reach audiences both at home and abroad. They have transitioned from relying solely on traditional print to embracing marketplaces like Substack and Amazon KDP, leveraged the editorial … Continue reading How Nigerian Writers are Thriving in the Digital Publishing Era

BUSINESS

6 Business Ideas for History Lovers in Nigeria

The belief that there’s “no money to be made from history” is so widespread that it’s become a default position for the vast majority of people. Enthusiasts of the subject often lament that it’s not going to fetch them their daily bread. But what if I told you that there are many business ideas … Continue reading 6 Business Ideas for History Lovers in Nigeria

CAREER

How to Land a Full-Time Remote Job with an International Company

12th May 2025

Many Nigerians dream about being hired by companies located elsewhere in the world. They’re thinking about the advantages: getting paid higher wages and in more stable currencies (the dollar, pound, or Euro, for example), and the comforts of working remotely. But only a few know how to land a full-time remote job with an … Continue reading How to Land a Full-Time Remote Job with an International Company

Scholarships

Arizona State University-Mastercard Foundation Graduate Certificate Scholars Program 2025/2026

The Mastercard Foundation has partnered with Arizona State University to offer fully funded professional certificate scholarships for African citizens. These online, self-paced programs develop in-demand skills in global management or supply chain management, with credits that can transfer toward future master’s degrees. Certificate completers will automatically be considered for fully-funded online master’s degree scholarships. … Continue reading Arizona State University-Mastercard Foundation Graduate Certificate Scholars Program 2025/2026

By ugo-chinedu

AfricaCDC Biomanufacturing Fellowship Program 2025

Africa CDC is launching its 2025 Biomanufacturing Fellowship Program, a distinguished initiative designed to develop critical competencies among professionals currently employed in Africa’s biomanufacturing sector. This program aligns with the Vaccine Research & Development and Manufacturing Competency Frameworks established by the Africa CDC. Read more about Opportunities The fellowship spans two years, offering participants … Continue reading AfricaCDC Biomanufacturing Fellowship Program 2025

By ugo-chinedu