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BUSINESS Social Media

Which is More Effective: Email Marketing and Social Media Marketing?

23rd March 2024

  Email marketing and social media marketing are two prominent strategies in online promotion. Each offers unique advantages and challenges to businesses aiming to reach and engage their audience. As companies try to optimize their marketing efforts, understanding the strengths and limitations of each platform is important. Read more about Social Media This post aims … Continue reading Which is More Effective: Email Marketing and Social Media Marketing?

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Food

Let us Talk About Jollof Rice

22nd March 2024

  Let’s talk about Jollof rice, the superstar of West African cuisine that’s more than just a dish; it’s a cultural sensation. Originally hailing from the Senegambian region, this flavourful treat has won over taste buds far and wide, stirring up friendly competition. Here’s a closer look at what makes Jollof rice special – from … Continue reading Let us Talk About Jollof Rice

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BUSINESS CAREER

How To Begin a Career in Content Marketing

  Starting a career in content marketing can be an exciting and rewarding journey. This involves creating and sharing valuable content to attract and engage a target audience. If you’re interested in pursuing a career in this field, here are some simple steps to get started: Read more about Business Understand the Basics Begin by … Continue reading How To Begin a Career in Content Marketing

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BUSINESS

How To Choose The Right Business Structure for Your Startup

  Choosing the right business structure for your startup is crucial for its success. It can affect your taxes, liability, and how you run your business. There are different types of business structures, such as LLC, Sole Proprietorship, and Corporation. Each has its advantages and disadvantages. Here’s a simple guide to help you understand and … Continue reading How To Choose The Right Business Structure for Your Startup

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EDUCATION

Maazi Ogbonnaya: Championing Science Education in Igbo Language

  Maazi Ogbonnaya Okoro is a renowned writer, linguist, and Igbo language expert who has made a significant contribution to the preservation and promotion of the Igbo language. He recently achieved a remarkable feat: authoring the first physics textbook written entirely in Igbo. Read more about Education Maazi Ogbonnaya’s passion for the Igbo language is … Continue reading Maazi Ogbonnaya: Championing Science Education in Igbo Language

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Finance

Nigeria Lifts FX Restrictions, Allows Milk and Dairy Imports

  The Central Bank of Nigeria (CBN) recently made a significant decision regarding the import of milk and dairy products. Initially, on February 11, 2020, the CBN imposed restrictions on these items, adding them to the list of products ineligible for forex. This move aimed to regulate foreign exchange allocation and stimulate domestic production. Read … Continue reading Nigeria Lifts FX Restrictions, Allows Milk and Dairy Imports

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Finance Women

Top 10 Nigerian Women in Banking

21st March 2024

  The Nigerian banking sector is witnessing a remarkable shift; a surge of talented women taking the helm of leading institutions. This is truly an amazing time for Nigerian women in banking, and it’s a moment to celebrate their achievements and their incredible impact on the industry. Read more about Finance For far too long, … Continue reading Top 10 Nigerian Women in Banking

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Finance

Adaora Umeoji Becomes Zenith Bank’s First Female CEO

  Zenith Bank Plc, Nigeria’s most profitable bank, has appointed Adaora Umeoji as its first female Group Managing Director and CEO. This significant appointment is part of the bank’s established executive transition tradition and succession plan, demonstrating its commitment to grooming leaders from within. Read more about Finance Adaora Umeoji’s ascent to the top position … Continue reading Adaora Umeoji Becomes Zenith Bank’s First Female CEO

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Social Media

Leveraging Social Media to Launch Your Product

  Social media has become a powerful tool for businesses to connect with their target audience and create buzz around new products. Leveraging social media platforms effectively can significantly impact the success of your product launch. In this article, I’ll share a few ways you can leverage social media for launching your product. Ready? Let’s … Continue reading Leveraging Social Media to Launch Your Product

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Health Social Media

Social Media Best Practices For Healthcare Providers

  The stethoscope used to be a doctor’s primary tool for connecting with patients. But times have changed, and the waiting room is no longer the only place where healthcare conversations happen. Today, social media is like a powerful digital stethoscope, allowing you to listen to your community’s needs and reach them in a whole … Continue reading Social Media Best Practices For Healthcare Providers

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BUSINESS

How to Avoid Competition in Career and Business

  Let’s not shy away from the fact that professional platforms like LinkedIn foster unhealthy competition. The pressure is real, and with every well-curated profile comes a mindless scroller who thinks they are doing nothing with their lives. I’ve been there, and I believe you have to. Navigating career and business can sometimes feel like … Continue reading How to Avoid Competition in Career and Business

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Books BUSINESS How To

How to Start and Scale a Book Publishing Business in Nigeria

  Have you ever thought about starting your own publishing company in Nigeria? It’s a great idea! This guide will help you get started on the right foot. We’ll cover everything from what kind of books are popular to how to get your books into stores and online. So, grab a cup of coffee and … Continue reading How to Start and Scale a Book Publishing Business in Nigeria

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Books Relationships

Beyond Butterflies: Questions to Ask Before Committing

It is exciting to share an amazing new book by Victor Ifegwu-Mbonu titled “Beyond Butterflies: Questions to Ask Before Committing to a Love Relationship.” This book is a must-have resource for singles and those intentional about finding a purposeful, fulfilling love relationship leading to marriage. Read more about Books This book provides thought-provoking questions and … Continue reading Beyond Butterflies: Questions to Ask Before Committing

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TECH

Tech Events to Attend This March in Nigeria

20th March 2024

  March in Nigeria is buzzing with innovation! From exploring the future of AI to empowering young minds in tech, there’s an event for every tech enthusiast. Whether you’re a seasoned professional, a budding entrepreneur, or simply curious about the latest trends, this list offers a roadmap to 5 tech events guaranteed to fuel your … Continue reading Tech Events to Attend This March in Nigeria

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BUSINESS

How To Organize a Successful Business Trade Fair in Nigeria

  Business trade fairs serve as essential platforms for networking, marketing, and showcasing products and services. In Nigeria, these events play a crucial role in driving economic growth and fostering entrepreneurship. However, organizing a successful trade fair requires meticulous planning, attention to detail, and effective execution. In this article, we will delve into the steps … Continue reading How To Organize a Successful Business Trade Fair in Nigeria

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BUSINESS

11 Must-Have Tools for Organizing a Successful Business Trade Fair

  Organizing a successful business trade fair requires meticulous planning, attention to detail, and the right set of tools to streamline processes and ensure seamless execution. In today’s digital age, there is a plethora of software and technology solutions available to event organizers that can simplify tasks, enhance communication, and maximize efficiency. In this article, … Continue reading 11 Must-Have Tools for Organizing a Successful Business Trade Fair

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BUSINESS

Effective Strategies to Expand Your Network and Business Reach

  Networking is a fundamental aspect of growing any business and in Nigeria, where relationships are highly valued, effective networking can be a game-changer. Whether you are an entrepreneur or a business owner, building a strong network can open doors to new opportunities, partnerships, and clients. Now, let us explore intensive strategies for effective networking … Continue reading Effective Strategies to Expand Your Network and Business Reach

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BUSINESS

Overcoming Common Challenges in Scaling Your Business

  Scaling your business in Nigeria can be daunting, fraught with various challenges unique to the Nigerian business environment. From regulatory hurdles to infrastructural limitations and market dynamics, navigating growth requires resilience, innovation, and strategic planning. In this comprehensive guide, we’ll explore common challenges facing Nigerian businesses when scaling and provide actionable strategies for overcoming … Continue reading Overcoming Common Challenges in Scaling Your Business

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BUSINESS

The Ultimate Guide to Setting and Achieving Business Goals in Nigeria

19th March 2024

  Setting and achieving business goals is essential for success in the dynamic and competitive Nigerian business landscape. Whether you’re a startup entrepreneur or an established business owner, having clear and actionable goals can help you stay focused, motivated, and on track towards realizing your vision. In this comprehensive guide, we’ll explore the steps involved … Continue reading The Ultimate Guide to Setting and Achieving Business Goals in Nigeria

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FinTech

Uber Leads $100 Million Investment in Moove, Pushing Valuation to $750 Million

  Uber has spearheaded a $100 million investment in Moove, an African mobility fintech, driving its valuation to $750 million. Moove specializes in providing vehicle financing to drivers on ride-hailing and delivery platforms, and this funding round, with Uber at the forefront, marks Uber’s debut investment in an African startup. Read more about FinTech “Uber’s … Continue reading Uber Leads $100 Million Investment in Moove, Pushing Valuation to $750 Million

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BUSINESS

How To Overcome Limited Market Penetration

  Limited market penetration is a common challenge faced by many business owners in Nigeria. Despite the vast potential of the Nigerian market, reaching and connecting with customers can be challenging due to various factors such as competition, distribution challenges, and cultural nuances. Here are actionable strategies for overcoming limited market penetration and expanding your … Continue reading How To Overcome Limited Market Penetration

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TECH

Leveraging Tech to Streamline Operations and Drive Business Growth

  In Nigeria’s rapidly evolving business landscape, technology has become a critical driver of innovation, efficiency, and growth. From startups to established enterprises, businesses across all industries are harnessing the power of technology to streamline operations, enhance productivity, and drive sustainable growth. Codified in this piece is the transformative impact of leveraging tech to streamline … Continue reading Leveraging Tech to Streamline Operations and Drive Business Growth

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BUSINESS How To Social Media

How to Leverage Social Media to Boost Business Growth

  In today’s digital age, social media has become an indispensable tool for businesses looking to expand their reach and grow their customer base. With Nigeria’s increasing internet penetration and growing population of social media users, harnessing the power of platforms like Facebook, Instagram, Twitter, and LinkedIn can significantly boost your business growth. To effectively … Continue reading How to Leverage Social Media to Boost Business Growth

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BUSINESS

Increasing Sales and Revenue: Proven Tactics for Nigerian Businesses

  In the competitive landscape of Nigerian business, increasing sales and revenue is a top priority for entrepreneurs and business owners alike. However, achieving sustainable growth requires strategic planning, innovative tactics, and a deep understanding of the Nigerian market dynamics. In this comprehensive guide, we’ll explore proven tactics that Nigerian businesses can implement to boost … Continue reading Increasing Sales and Revenue: Proven Tactics for Nigerian Businesses

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BUSINESS How To

How to Identify and Target Your Ideal Customers

  Identifying and targeting your ideal customers is crucial for the success of any business operating in the Nigerian market. With its diverse population, cultural nuances, and unique market dynamics, Nigeria presents both challenges and opportunities for businesses seeking to connect with their target audience. With this article, I explore effective strategies business owners should … Continue reading How to Identify and Target Your Ideal Customers

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BUSINESS

Essential Growth Tips For Nigeria Businesses

18th March 2024

  Research shows that over 50% of SMEs fail in their first year of operation. This statistic highlights the significant challenges businesses face in today’s competitive landscape. We have carefully selected these proven strategies that have transformed businesses to new heights. Here, you will also learn how to stand out from the competition, expand your … Continue reading Essential Growth Tips For Nigeria Businesses

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Opportunities

2024 Guaranty Trust Bank (GTBank) Entry-Level Recruitment

Applications are being accepted for the 2024 Guaranty Trust Bank (GTBank) Entry-Level Recruitment. GTBank, a subsidiary of Guaranty Trust Holding Company Plc (GTCO Plc), is a leading financial services institution headquartered in Lagos, Nigeria. Committed to driving progress in Africa and beyond, we prioritize customer and community satisfaction through our strong service culture, world-class corporate … Continue reading 2024 Guaranty Trust Bank (GTBank) Entry-Level Recruitment

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BUSINESS

Accelerating Business Growth: Strategies for Success as Q1 Ends

  As the first quarter of the year draws to a close, it’s an opportune moment for businesses to reflect on their progress and strategize for future growth. Whether you’re a startup looking to gain traction or an established enterprise aiming to expand your market share, implementing effective growth strategies is key to staying competitive … Continue reading Accelerating Business Growth: Strategies for Success as Q1 Ends

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Monday Motivation

Navigating Life Transitions with Resilience and Growth

  Life is a journey filled with transitions, from starting a new job to moving to a new city, from embarking on a new relationship to experiencing loss and grief. While transitions can be challenging and unsettling, they also present opportunities for growth, self-discovery, and transformation. This article will explore strategies for navigating life transitions … Continue reading Navigating Life Transitions with Resilience and Growth

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Travel

Beat the Jet Lag: Top Tips for Adjusting to a New Time Zone

17th March 2024

  Travelling to a different time zone can be exciting, but it often comes with the unwanted side effect of jet lag. Jet lag occurs when your body’s internal clock, or circadian rhythm, is disrupted by crossing multiple time zones rapidly. This disruption can lead to symptoms like fatigue, insomnia, irritability, and difficulty concentrating. However, … Continue reading Beat the Jet Lag: Top Tips for Adjusting to a New Time Zone

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