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Social Media

19th May 2025

  In the age of social media, a brand’s reputation can be built or broken in minutes. With millions of Nigerians active on platforms like Instagram, X (formerly Twitter), Facebook, and TikTok, a single controversial post, negative review, or customer complaint can quickly escalate into a crisis. Read more about Social Media For Nigerian brands, … Continue reading Social Media Crisis Management for Nigerian Brands: How to Handle Public Backlash

By samson-ogunmola

Entertainment Social Media

  In today’s digital era, social media has become an essential tool for musicians, especially in Nigeria, where the music industry is booming and rapidly gaining international recognition. Platforms like Instagram, Twitter (now X), TikTok, YouTube, and Facebook are no longer just for personal updates; they’ve become crucial for brand promotion, fan engagement, and growing … Continue reading How Nigerian Musicians Are Using Social Media for Brand Promotion

By samson-ogunmola

Social Media

  Nigeria is home to a diverse population, with a large percentage living in rural areas. As urbanization continues, many businesses focus on city-based customers, but rural communities are an untapped goldmine for brands looking to expand their reach. Social media offers a unique opportunity to connect with rural Nigerians, providing a direct, cost-effective, and … Continue reading Marketing to Nigerian Rural Areas Using Social Media

By samson-ogunmola

Social Media

  Hashtags were once the cornerstone of social media discovery. They allowed brands, influencers, and users to categorize content, participate in trends, and make their posts easily discoverable by a wider audience. Platforms like Twitter, Instagram, and TikTok flourished with hashtag-driven engagement, and marketers used them to connect with audiences in highly targeted ways. Read … Continue reading Have Hashtags Become Obsolete?

By samson-ogunmola

Social Media

  Instagram Stories have become a powerful tool for businesses looking to engage their audience dynamically and interactively. This feature offers Nigerian fashion brands an ideal platform to showcase products, share behind-the-scenes content, and connect directly with consumers. Read more about Social Media With over a billion active users worldwide, Instagram is one of the … Continue reading The Power of Instagram Stories in Promoting Nigerian Fashion Brands

By samson-ogunmola

BUSINESS

The stage is set for one of the most anticipated international business gatherings of the year — the E.U.–Nigerian Trade Mission, hosted by The Transatlantic Consensus, taking place live in Abuja on May 27th, 2025. Read more about Business This high-level mission presents a unique opportunity to connect with top investors and stakeholders from France … Continue reading E.U.–Nigerian Trade Mission – Connect with Top European Investors!

By guestpost

BUSINESS

18th May 2025

Let’s be honest: Growth doesn’t come from sitting behind a desk or endlessly scrolling through LinkedIn. Deals don’t close themselves, and opportunities don’t magically appear in your inbox. They show up in rooms. Rooms filled with decision-makers, thinkers, doers — people who are building and moving. That’s exactly what the Connect Nigeria Business Mixer is … Continue reading Don’t Miss the Connect Nigeria Business Mixer

By chidozie-ahaneku

Social Media

  WhatsApp is often seen as just a messaging app, but for small and medium-sized enterprises (SMEs) in Nigeria, it has become a powerful marketing tool. With over two billion users globally and widespread adoption in Nigeria, WhatsApp offers a direct, personal, and cost-effective way to engage customers and drive sales. Read more about Social … Continue reading The Role of WhatsApp in Social Media Marketing for Nigerian SMEs

By samson-ogunmola

SPORTS

This video celebrates a monumental achievement as Jamiu Ninilowo, a young man from Ikorodu, Lagos, Nigeria, won the gold medal at the 2025 United Nations Chess Tournament held at the UN Headquarters in New York. The post highlights Jamiu’s victory over a Russian opponent in a “thrilling endgame,” marking a significant milestone not just for … Continue reading Video of the week: Jamiu Ninilowo Boluwatife’s Journey to Victory

By samson-ogunmola

Social Media

  In Nigeria’s fast-evolving business landscape, consulting firms can no longer rely on referrals and networking alone. Social media has become essential for reaching new clients, establishing authority, and staying top-of-mind. Whether your focus is business strategy, HR, branding, finance, or IT, having a strong social media presence helps position your firm as a trusted … Continue reading How to Build a Strong Social Media Presence for Nigerian Consulting Firms

By samson-ogunmola

BUSINESS Social Media

  Trust and authenticity have become the real currency of social media marketing. While celebrity influencers with massive followings still have value, more brands are turning to micro-influencers to connect with specific audiences and drive real engagement. Read more about Social Media Micro-influencers have a modest but dedicated following, usually between 5,000 and 100,000 followers. … Continue reading The Power of Micro-Influencers in Social Media Marketing

By samson-ogunmola

BUSINESS Social Media

  Buying decisions are no longer made in store aisles or after direct calls with sales reps. Today, they are shaped by what people see, hear, and interact with online, especially on social media. Platforms like Instagram, TikTok, X (formerly Twitter), YouTube, and Facebook have become key touchpoints for discovering products, comparing options, and forming … Continue reading The Role of Social Media in Influencing Buying Decisions

By samson-ogunmola

Social Media

15th May 2025

  Non-profit organisations in Nigeria play a critical role in addressing social, economic, and environmental challenges. Whether the goal is to improve education, support vulnerable communities, or advocate for human rights, one thing is clear: getting the message to the right audience is essential. Read more about Social Media Social media advertising has become one … Continue reading Social Media Advertising for Nigerian Non-Profit Organisations

By samson-ogunmola

Social Media

  Social media has become more than a communication tool. It is now a real-time window into public opinion, behaviour, and emerging trends. In Nigeria, where platforms like Twitter (now X), Instagram, Facebook, TikTok, and WhatsApp are deeply embedded in daily life, social media data offers powerful insights into what people are talking about, what … Continue reading Using Social Media Data to Track and Predict Trends in Nigeria

By samson-ogunmola

Christian Did You Know? Gospel Music

Though often performed in worship contexts, Ise Oluwa’s genesis lies not in formal liturgy but in the Yoruba tradition of lullabies. The melodic simplicity and reassuring lyrics made it a staple of maternal care long before choirmasters transcribed it for church choirs. This article examines, the lullaby roots that nourished its earliest life, and the … Continue reading Ise Oluwa: the Nigerian gospel classic whose origin is tied to a lullaby

By preciousgift-nwaeze

Christian Did You Know? Gospel Music

Neon Adejo’s near-death experience (surviving a critical electrocution three years before) became the spiritual and creative catalyst for his March 2021 EP Songs of Gratitude, most notably the anthem “Eze Ebube.” In interviews, Adejo recounted how, lying unconscious, he promised God lifelong service if spared, a vow that reshaped his lyrical focus toward surrender, worship, … Continue reading How a Nigerian Gospel Artist’s Near-Death Experience Shaped His Album

By preciousgift-nwaeze

Social Media

14th May 2025

  In a country as diverse and culturally rich as Nigeria, generic content often falls flat. Brands that want to connect with Nigerian audiences need to do more than just show up online. They need to speak the language, understand the local context, and reflect the everyday realities of their audience. That is where localised … Continue reading The Importance of Localised Content in Social Media Marketing

By samson-ogunmola

Social Media

  WhatsApp is more than just a messaging app in Nigeria. For many people, it is a digital gathering space, a classroom, a market, and even a support system. WhatsApp groups have quietly become one of the most influential tools for building and maintaining communities across the country. Read more about Social Media Whether it … Continue reading The Role of WhatsApp Groups in Building Communities in Nigeria

By samson-ogunmola

BUSINESS

  E-commerce in Nigeria has grown rapidly over the past few years, thanks to mobile internet access, shifting consumer habits, and the rise of digital payments. Social media has played a key role in the growth of Nigerian e-commerce brands, offering a cost-effective way to engage customers. Read more about Social Media But visibility alone … Continue reading Social Media Strategies for Nigerian E-commerce Brands

By samson-ogunmola

Social Media Tourism

  Social media has become one of the most powerful tools for promoting travel and tourism. In Nigeria, it is helping to showcase destinations that were once overlooked or underrepresented. From the rolling hills of Obudu to the beaches of Lagos, local creators and travel enthusiasts are using platforms like Instagram, TikTok, YouTube, and X … Continue reading The Role of Social Media in Promoting Local Nigerian Tourism

By samson-ogunmola

BUSINESS Social Media

  TikTok is no longer just an app for dance challenges and viral skits. It has quickly become one of the most powerful platforms for digital marketing, with over a billion users globally and a fast-growing Nigerian audience. While many brands in Nigeria still focus on Instagram, Twitter, and Facebook, TikTok offers a unique opportunity … Continue reading Why Nigerian Brands Should Invest in TikTok for Business Growth

By samson-ogunmola

Social Media

  When it comes to growing a brand on social media, one of the most common questions is whether to focus on organic strategies or invest in paid ads. Both options can be effective, but they serve different purposes and work best when used with the right mindset. Read more about Social Media Organic growth … Continue reading Organic or Paid Growth for Social Media Marketing?

By samson-ogunmola

BUSINESS

13th May 2025

  Port Harcourt is one of Nigeria’s largest cities, and the chief economic centre of the country’s southernmost region. It has achieved this status largely due to the role it’s played in Nigeria’s oil industry. But most of its residents don’t work in that sector. Many of them have to decide what the best businesses … Continue reading 6 Best Businesses to Start in Port Harcourt

By ikenna-nwachukwu

Finance

  Peer-to-peer (P2P) loans are one of several alternatives to credit offered by traditional financial institutions. The startups and companies that make this possible do so by connecting individual lenders to borrowers, whether they’re other individuals or businesses. This presents a real opportunity to earn significant interest as a lender, if you know how to … Continue reading How to Make Money with P2P Lending Platforms in Nigeria

By ikenna-nwachukwu

Opportunities

  The Future Pathways Development Initiative (FPDI) Policy Challenge is now open to entries. If you’re a student at a Nigerian university who’s interested in proposing a change to government policy that could drive unity and positive social transformation, you may consider applying for this opportunity. Read more about Opportunities The Future Pathways Development Initiative … Continue reading ₦2 Million Prize on Offer in the Future Pathways Development Initiative Policy Challenge

By ikenna-nwachukwu

Opportunities

  Applications for the 2025/2026 edition of the FATE Foundation Scholar Program are currently open. This initiative exists to provide financial support to entrepreneurial students who have recently been offered admission at an accredited public tertiary institution. It is particularly designed for persons whose studies will be in the STEAM domains (Science, Technology, Engineering, Arts, … Continue reading Apply for the FATE Foundation Scholar Program 2025/2026 for Nigerian Students

By ikenna-nwachukwu

Opportunities

  The Mandela Institute for Development Studies (MINDS) is inviting Africans from all over the continent to apply to its postgraduate scholarship program. It’s aimed at supporting students who want to study in an African state other than their home country. If you have completed undergraduate studies and are seeking to further your academic pursuits … Continue reading Apply for the MINDS Scholarship Program 2025 for African Students

By ikenna-nwachukwu

EDUCATION TECH

Chemistry education in Nigeria has long been constrained by overcrowded classrooms, limited reagents, and aging laboratory infrastructure, which impede hands-on learning and conceptual mastery. Traditional practical sessions often leave students with superficial recollections rather than deep understanding, and safety concerns further limit the scope of experiments that can be conducted in underfunded schools. In response, … Continue reading The Influence of Virtual Reality Labs on Chemistry Education in Nigerian

By preciousgift-nwaeze

EDUCATION TECH

Nigeria’s educational landscape faces enduring challenges in writing instruction, from large class sizes that limit individualized attention to inconsistent feedback loops that hamper student progress. Traditional teacher-centered models often struggle to provide timely, detailed commentary on grammar, coherence, and style, leaving many learners without the sustained support required to build strong writing habits. In response, … Continue reading How AI-Driven Feedback is Improving Writing Skills for Nigerians

By preciousgift-nwaeze

TECH

In recent years, Nigeria’s digital newsletter landscape has undergone significant expansion, driven by advancements in ICT infrastructure, the emergence of locally tailored platforms, and the quest for new monetization models. This article examines the historical evolution and principal catalysts behind the growth of digital newsletters in Nigeria, the evolving monetization strategies and platform innovations, and … Continue reading Investigating the Growth of Digital Newsletters in Nigeria

By preciousgift-nwaeze