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BUSINESS How To

How To Create A B2B Marketing Campaign

27th August 2022

Masterclass defines B2B marketing (business-to-business marketing) as “a type of marketing that a company employs to target other businesses rather than consumers”. It is common to have businesses market their products or services to their customers or prospects. However, in B2B marketing, businesses carry out promotions to reach other businesses. There are certain businesses that … Continue reading How To Create A B2B Marketing Campaign

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BUSINESS

B2C Marketing Strategies

B2C marketing is the short form of business-to-customer marketing. It has been identified as the most common type of marketing, against B2B (business-to-business) marketing. Simply put, B2C marketing is the framework for running marketing campaigns to attract and retain customers for a business. It is a marketing process that involves businesses going out of their … Continue reading B2C Marketing Strategies

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TECH

How To Succeed Where Others Fail: 8 Tech Startup Tips

The world of tech is the new goldmine. And entrepreneurs all over the world are trying to get a piece of the action. This is also true in Africa and Nigeria. Albeit the reason we could see all forms of startups here and there claiming to solve a problem or the other. We can’t deny … Continue reading How To Succeed Where Others Fail: 8 Tech Startup Tips

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Finance Press Release

The Empowerment Breakfast

24th August 2022

The Empowerment Breakfast is an avenue for graduates, entrepreneurs and CEOs to be empowered. The idea was created out of the need to empower business owners and potential business owners with adequate knowledge in order to improve the economy. We will like to use this idea as a tool to boost the creativity of participants, … Continue reading The Empowerment Breakfast

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FinTech

TorcheAfrica Sparks Biometric Payments Movements In Africa

Most emerging fintech startups in Nigeria seek to solve the problem of financial inclusion. That is making financial services and products available to various underserved segments of Nigerian society. Many startups have been able to provide insurance, savings, payments, and access to credits to these groups of people in different ways. Read more about Fintech On the … Continue reading TorcheAfrica Sparks Biometric Payments Movements In Africa

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FinTech

Top Digital Wallets In Nigeria 

Nigeria is becoming a cashless society where people buy goods, and services and pay for them online. They believe it is more convenient and secure to do so rather than carry cash around. Digital payment methods such as Internet banking, mobile banking, Unstructured Supplementary Service Data (USSD), banking cards, and payment links are what made this possible. … Continue reading Top Digital Wallets In Nigeria 

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BUSINESS How To Real Estate

How To Build Generational Wealth Through Real Estate

For most of us, the dream of building great wealth—enough to pass on to our descendants –seems like a long shot. Doing so with real estate looks even less attainable. Many think that it’s a path to riches that’s least likely to open up for the average person. Isn’t real estate supposed to be the … Continue reading How To Build Generational Wealth Through Real Estate

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BUSINESS

Brands We Love: Nimbles Engineering

22nd August 2022

Nimbles Engineering is a company that delivers projects and provides engineering services to businesses in multiple industries. Its solutions encompass the design, procurement, installation, and maintenance of electrical, mechanical, IT, and automation systems. Read more about Business The company provides solar energy products, security technologies, industrial automation, building technologies, and home automation solutions. It also … Continue reading Brands We Love: Nimbles Engineering

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BUSINESS

Why You Need To Structure Your Business

21st August 2022

If you are a business owner, one of the things you need to pay great attention to while building your business is the structure of your business. There are so many debates out there on when is the right time to begin to pay attention to work on structuring a business. Many argue for structuring … Continue reading Why You Need To Structure Your Business

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Opportunities

Apply For The UK-Nigeria Tech Hub Future Females Business School GreenTech And AgriTech Program 2022

The UK-Nigeria Tech Hub is inviting women who have an idea for a GreenTech or AgriTech startup, or currently run one, to apply for its Business School program for ventures in those niches. Read more about Opportunities It has designed this program to help female entrepreneurs build tech-driven startups with a focus on agriculture and … Continue reading Apply For The UK-Nigeria Tech Hub Future Females Business School GreenTech And AgriTech Program 2022

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Politics

2023 Presidential Election: The Man For The Job

  The Presidency of Nigeria is the toughest job in Africa. It needs someone who is intellectually savvy, physically strong, mentally aware, globally informed, academically sound and cosmopolitan. It also needs someone with grit and stamina. He or she must have youthfulness on his or her side with the accompanying energy. He must be a … Continue reading 2023 Presidential Election: The Man For The Job

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Politics

How #Obidients Can De-ethnicize Peter Obi’s Candidacy

  In recent and present times, there have been outrageous attempts by the opposition parties and many detractors to tag Peter Obi as an Igbo agenda to de-market him. And one would ask, is there anything wrong with him being an Igbo agenda? Is he not a Nigerian? Is there anyone tagging Atiku Abubakar and … Continue reading How #Obidients Can De-ethnicize Peter Obi’s Candidacy

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TECH

Tech Gadgets You should Carry Along While Travelling

Human beings have become so dependent on certain technologies that we can’t afford to go anywhere without them. Before you only had to worry about packing your clothes, toiletries and other items. That is not the case today. You now have to include your mobile phones and laptops which serve as communication or work device. … Continue reading Tech Gadgets You should Carry Along While Travelling

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FinTech TECH

FinTech Startups For POS Business In Nigeria

It would be a pure disaster if you needed money urgently but there are no ATMs or banks around. This kind of dilemma is now a thing of the past since pos agent banking is now everywhere. Point of sale machines is generally used in making payments for goods and services. They have now been adapted … Continue reading FinTech Startups For POS Business In Nigeria

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BUSINESS

Inbound Marketing Strategies

According to Neil Patel, inbound marketing is “a method of growing your business by building lasting relationships with consumers, prospects, and clients by ‘pulling’ them to your brand via SEO, content marketing, social media, video marketing, and more”. It is a kind of marketing that lets you go personal with your customers, fulfilling their market … Continue reading Inbound Marketing Strategies

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BUSINESS How To TECH

How To Start A Software Development Company In Nigeria

Software has become a firm part of our lives. It’s the internet browser we use, the video player app on our mobile devices, the gaming program on our laptops, and the digital accounting tools that businesses utilize. It’s also the operating system on which all of these applications run. Read more about How To The … Continue reading How To Start A Software Development Company In Nigeria

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Personal Development Self Development

Learn To Commit Yourself To Go After Your Big Dreams

As human beings, we tend to let go of the things we so badly wanted and years later the feeling of regret begins to overwhelm us for not going after it. Most times we can get around to regaining the interest and start dreaming of achieving those things. But other times, the interest might fade … Continue reading Learn To Commit Yourself To Go After Your Big Dreams

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Personal Development Self Development

Here’s Why You May Want To Limit Your TV Time

During the COVID-19 pandemic, when social distancing became a thing and so many businesses were closed, it became very difficult for people to be as active as they were. Because of this, people all over the world stayed home and engaged more in passive activities, like binge-watching TV and playing video games. Read more about … Continue reading Here’s Why You May Want To Limit Your TV Time

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How To Social Media

How To Optimize Your LinkedIn Profile (2)

This is the second part of the post on the topic, “How To Optimize Your LinkedIn Profile”. If you missed out on the first part you can check it out by clicking here. Also, if this is your first time of getting to hear of LinkedIn and you are probably wondering what it is or you … Continue reading How To Optimize Your LinkedIn Profile (2)

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Opportunities

Apply For The GiddyUp Incubation Program 2022 For Creatives

16th August 2022

Applications are currently open for the GiddyUp Incubation Program, a six-week hybrid program for people who intend to build and run businesses in the creative space, powered by digital technology. If this describes you, you may consider applying for the program. Read more about Opportunities The organizers of the GiddyUp Incubation Program intend for it … Continue reading Apply For The GiddyUp Incubation Program 2022 For Creatives

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Real Estate

How Real Estate Agents Can Close More Deals

13th August 2022

If you’re a real estate agent, you’ll constantly be on the lookout for deals. The more property purchases, sales and rental agreements you’re able to initiate, the greater your income will be. Read more about Real estate But if your current approach to securing deals isn’t generating the volume of closures you desire, you may … Continue reading How Real Estate Agents Can Close More Deals

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BUSINESS

Brands We Love: Tersus Limited

11th August 2022

Tersus Limited is a construction and engineering solutions company headquartered in the Victoria Island area of Lagos. They develop and improve buildings, roads, electrical systems, and drainage systems. They also offer mechanical engineering solutions in the transportation sector and deliver real estate projects for a diverse client base. Read more about Business As a multi-service firm, … Continue reading Brands We Love: Tersus Limited

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Opportunities

Apply For The FrieslandCampina Graduate Professional Scheme 2022

10th August 2022

FrieslandCampina, a leading producer of dairy products, invites young Nigerian graduates to apply for its Graduate Professional Scheme (GPS). It intends for this program to be a means through which it develops talent and transforms them into potential business leaders. Read more about Opportunities The FrieslandCampina cooperative is known for manufacturing such dairy brands as … Continue reading Apply For The FrieslandCampina Graduate Professional Scheme 2022

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FinTech

How FinTech Tools Can Help You Manage Your Money Better

Everyone wants their finances in better shape. That’s a good thing to aim for. But it can be quite a challenge to walk the talk when it comes to managing our money better. You aren’t always sure what expenses will crop up to dent our savings. And it might also be difficult to keep tabs … Continue reading How FinTech Tools Can Help You Manage Your Money Better

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FinTech

Azapay Solution: Pioneering Cardless Payments In Nigeria

The presence of many fintech companies has not stopped the various challenges related to processing payments in Nigeria. Some of which include network downtime, card jam at ATMs and failed transactions despite the account being debited. A lot of us have been in a situation where we bought something but the debit card didn’t work due to network. … Continue reading Azapay Solution: Pioneering Cardless Payments In Nigeria

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FinTech

From Nigeria To The UK: Kora Expands Its Payments APIs

Earlier this year saw kora, a Nigerian payments infrastructure startup receive its commercial Payment Solution Service Provider (PSSP) license from the Central Bank of Nigeria. The PSSP licence is to drive its vision of powering payments across Africa. It is also in the process of obtaining the same licence in both Kenya and South Africa. … Continue reading From Nigeria To The UK: Kora Expands Its Payments APIs

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BUSINESS TECH

How Kwik Logistics Company Ventured Unto E-commerce

The E-Commerce sector in Africa is growing rapidly with Nigeria’s social commerce market estimated to reach US$23.8 billion by 2028. This is why some startups are now delving into the sector to get a piece of the action. Recently a former payments company( Abeg) rebranded to a Pocket app to power both payments and online … Continue reading How Kwik Logistics Company Ventured Unto E-commerce

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FinTech

Why You Should Invest In NFTs

A first look at any NFT art might make you think it’s just a picture. If you were told that digital art is worth millions of dollars, you will probably look at the person dubiously. However, NFTs can be worth so much that if you have the opportunity to buy one, then you should. Read … Continue reading Why You Should Invest In NFTs

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BUSINESS TECH

Five Ways To Leverage Technology To Attract New Customers To Your Business

Technology helps make your business more efficient. It also enables you to engage with your customers and promote your business. Another thing it helps you do is to attract new customers, serve them and retain them. Many tech-driven solutions are available to help you attract new customers. However, there are some factors to consider before … Continue reading Five Ways To Leverage Technology To Attract New Customers To Your Business

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FinTech

Six Things To Consider In The NFT Marketplace As A Buyer

NFTs marketplaces are platforms where NFTs can be stored, displayed, traded and in some cases minted (created). Think of it as similar to Jumia and Konga where goods are displayed. However, in the case of NFT marketplaces, they are not just stores to buy and sell digital art. They have several communities where artists, creators … Continue reading Six Things To Consider In The NFT Marketplace As A Buyer

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