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BUSINESS

Experiential Marketing: How Brands Can Win Customers (Part 1)

10th October 2022

  The concept of experiential marketing has not been experimented with by many Nigerian brands. It has been observed that foreign brands in Nigeria, such as Techno, Oppo, and primarily mobile device companies, have deployed the strategy of experiential marketing. Read more about Business According to studies, experiential marketing allows customers to directly use or … Continue reading Experiential Marketing: How Brands Can Win Customers (Part 1)

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Opportunities

Latest Job Vacancies In Nigeria, Second Week Of October 2022

These are some of the latest job vacancies in Nigeria for the second week of October 2022. Software Developer, Libra Motors Libra Motors wants to recruit a Software Developer. This person will help to design, build, and maintain the company’s software systems. Read more about Opportunities Location Lagos State Qualification Applicants should have a Bachelor’s … Continue reading Latest Job Vacancies In Nigeria, Second Week Of October 2022

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Nigeria

Flooding in Kortonkarfi, Lokoja: An Immediate Solution

8th October 2022

Following the flood incident around Kortonkarfi area in Lokoja in the last two days, heavy traffic has been recorded along the Lokoja-Abuja Expressway. Read more about News Given this development, the Federal Road Safety Commission (FRSC) has tweeted that all travellers to the South-West should take the Suleja-Bida-Mokwa road. Motorists going to the South-South/South-East regions have … Continue reading Flooding in Kortonkarfi, Lokoja: An Immediate Solution

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Politics

Peter Obi Speaks on Transformative Governance in Nigeria at Harvard University

  In his usual tour around the world, Peter Obi, Presidential standard bearer of the Labour Party, landed at Harvard University yesterday to discuss transformative governance in Nigeria. Read more about Politics Mr Peter Obi stated that Nigeria needs a transformational government at the event. According to him, he promised that he will: “offer a … Continue reading Peter Obi Speaks on Transformative Governance in Nigeria at Harvard University

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BUSINESS

How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 2)

  Employing online and offline channels in your business is a crucial part of doing business in a post-pandemic world. In a previous post, I reported that in 2021, over 53% (over 300 million) Africans became active e-commerce purchasers. In 2025, the number will increase to 500 million, an over 20% growth. Read more about … Continue reading How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 2)

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BUSINESS

How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 1)

  If you are a business owner, an entrepreneur or a startup founder in Nigeria, the past three years – the years of COVID-19 and the global economic meltdown – must have taught you vital lessons about being adaptive and agile in your distribution channels. Read more about Business During COVID-19, we saw massive porting … Continue reading How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 1)

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Opportunities

The TETFUND Alliance For Innovative Research (TETFAIR) Program for Nigerian Academics and Researchers

The Tertiary Education Trust Fund (TETFUND) invites academics and researchers at universities across Nigeria to apply for the TETFUND Alliance For Innovative Research (TETFAIR) program. If you are an academic or researcher affiliated with a Nigerian university and you have an innovative solution that’s in its idea or early stage, you should consider applying for … Continue reading The TETFUND Alliance For Innovative Research (TETFAIR) Program for Nigerian Academics and Researchers

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BUSINESS

SME Spotlight: Pixie Technologies

Pixie Technologies is a Web Services Company located in Lagos. It provides products and solutions to businesses seeking to establish and sustain an online presence. These offerings include website design, software development, hosting services, Search Engine Optimization (SEO), and internet marketing. Read more about Business As one of a myriad of web and IT service … Continue reading SME Spotlight: Pixie Technologies

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BUSINESS How To

How To Do Market Research

7th October 2022

We hear “market research” every day. But do we even know what it is, how much more, carrying it out? Market research, according to Hubspot, is “the process of gathering information about your target market and customers”. It refers to the process of understanding the market’s needs and measuring their purchase behaviour. Read more about … Continue reading How To Do Market Research

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How To Social Media

How to Increase Engagement on Social Media

Several factors can affect the effectiveness of your social media pages. One of them is engagement. A lack of or inefficient engagement goes a long way in hindering your visibility and eventual revenue that could be generated from social media platforms. Read more about How to In this case, you need to revisit your social … Continue reading How to Increase Engagement on Social Media

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BUSINESS

4 Ways To Sell Emotionally

Tom Snyder, the founder of VorsightBP, once said: “Every decision is emotional”.Marketing experts have confirmed that purchase decisions are made emotionally. This doesn’t imply that there is no element of logic in buying. However, a great chunk of every purchase decision is made once a brand can appeal to the buyer’s emotions. What does this entail? … Continue reading 4 Ways To Sell Emotionally

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BUSINESS Social Media

Steps To Retargeting Customers Via Instagram

Neal Schaffer defined retargeting as “an effective digital advertising method where potential customers are targeted with specific ads crafted from their online behaviours”. This simply means that online users’ activities are tracked so that one can target their search interests when advertising. Read more about Business For instance, if you are always searching for schools in … Continue reading Steps To Retargeting Customers Via Instagram

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BUSINESS

Guide To Storytelling In Your Marketing Process

To succeed in your marketing process, you must tell good stories. People resonate better with stories; you must be good at storytelling to grab their attention. Stories appeal to the emotional sides of people rather than the logical ones. You might have heard or read that customers don’t buy based on logic but on emotions. Read … Continue reading Guide To Storytelling In Your Marketing Process

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Opportunities

Apply For the Sterling Apprenticeship Program (SAP) For Nigerian Secondary School Leavers

Sterling Bank invites young Nigerians who recently graduated from secondary school to apply for the Sterling Apprenticeship Program (SAP). Persons who meet this criterion have the chance to further their education via learning tracks that adequately prepare them for life in the corporate world. Read more about Opportunities The Sterling Apprenticeship Program is the product … Continue reading Apply For the Sterling Apprenticeship Program (SAP) For Nigerian Secondary School Leavers

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FinTech

How Nigerian FinTechs Are Winning With Referrals

Nigeria’s fintech industry has taken off. From multi-million dollar funding deals to soaring revenues, the indicators of growth all appear to be positive. This is partly because the startups in this space meet widespread needs. The demand for their services is huge, and there’s generally an appetite for innovative (if disruptive) solutions. Read more about … Continue reading How Nigerian FinTechs Are Winning With Referrals

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How To

How To Seek Project Sponsorships

Money is what drives every project. Without the constant supply of it, there is often difficulty in completion or its eventual success. Finance is much needed for every project, whether a building project, an event or a business innovation. Sometimes our personal resources will not be able to fund our projects. Read more about How … Continue reading How To Seek Project Sponsorships

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Opportunities

The IHS Nigeria Project Empower Program For Nigeria Entrepreneurs

6th October 2022

IHS Towers Limited, one of the world’s leading telecommunications infrastructure providers, sponsors an empowerment program targeted at Nigerian entrepreneurs. The program, called Project Empower, will connect 500 business owners to experienced advisors from various industries. Read more about Opportunities Through this program, persons who run SMEs will receive guidance and advisory services that will enable … Continue reading The IHS Nigeria Project Empower Program For Nigeria Entrepreneurs

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Real Estate

7 Career Options In Real Estate You Can Choose From

Nigeria’s real estate industry is vast, encompassing multiple sub-segments and niches. It’s also growing, thanks partly to the high demand for living and commercial spaces. All of this means that there are numerous roles in its sphere waiting to be filled. If you’d like to build a real estate career, you can choose from plenty … Continue reading 7 Career Options In Real Estate You Can Choose From

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FinTech

4 Things FinTech Founders Must Note To Make Digital Finance Impact

  Unlike in China, the United States, Europe and Canada, there is a great dearth in the Nigerian digital finance ecosystem regarding impact. Whether it’s e-commerce, person-to-person (P2P) transfers, savings, credit, and general financial technology, the nation’s digital finance landscape is not overwhelming compared to other climes. Read more about Fintech This is a result … Continue reading 4 Things FinTech Founders Must Note To Make Digital Finance Impact

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BUSINESS

Brands We Love: Parresia Publishers

Parresia is a publishing company headquartered in Lagos. It publishes fiction and creative non-fiction primarily targeted at a Nigerian readership and has a nationwide reach. The company has been one of a few traditional publishing outfits in the past decade. It has caught the attention of book lovers thanks to the titles it’s put out, … Continue reading Brands We Love: Parresia Publishers

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BUSINESS

4 Ways Platforms Can Propel Financial and Economic Inclusion in Nigeria 

    There are hundreds of platforms operating across Nigeria. From Jumia and Konga, which connects providers to buyers, to Hello Tractor, which connects farmers to providers of farming equipment, online platforms have the inherent yet unleashed capacities to drive economic and financial inclusion in Nigeria. Economic and financial inclusion is when people are executing … Continue reading 4 Ways Platforms Can Propel Financial and Economic Inclusion in Nigeria 

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Opportunities

Up To $10,000 To Be Won In The Polygon Bootcamp Africa For Web3 Developers

4th October 2022

Applications are ongoing for the Polygon Bootcamp Africa. If you are looking to build a career as a web3 developer, here’s your chance to gain the skills you need to do so. Read more about Opportunities The Polygon Bootcamp Africa, supported by Xend Finance (a global crypto bank), is an eight-week program combining learning and a … Continue reading Up To $10,000 To Be Won In The Polygon Bootcamp Africa For Web3 Developers

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Opportunities

Latest Job Vacancies In Nigeria, First Week Of October 2022

These are some of the latest job vacancies in Nigeria for the first week of October 2022. Data Privacy Associate, First Bank Of Nigeria First Bank wants to hire a Data Privacy Associate. This role involves providing advice on compliance, especially concerning data protection. They will develop and manage data privacy policies and work with … Continue reading Latest Job Vacancies In Nigeria, First Week Of October 2022

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BUSINESS

Business Growth Tips: How To Reduce Fixed Costs In Your Business

Fixed costs are costs that are not dependent on the number of goods or services that your produce. They stay the same regardless of any increase or decrease in your business’s production output. They also tend to be recurring, i.e. you must pay for them periodically. Read more about Business Some fixed costs you may … Continue reading Business Growth Tips: How To Reduce Fixed Costs In Your Business

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Opportunities

Apply For the Federal Government of Nigeria Education Bursary Awards 2022

Nigeria’s Federal Scholarship Board invites persons studying education at universities and colleges of education across Nigeria to apply for the Federal Government of Nigeria Education Bursary Award. If you are studying an education-related course at an institution of higher learning in Nigeria, you could have your tuition fees covered by this scholarship. Read more about … Continue reading Apply For the Federal Government of Nigeria Education Bursary Awards 2022

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CAREER How To

How To Establish A Coworking Space In Nigeria

Coworking spaces are facilities designed and built to function as shared offices for early-stage startups and full-time freelancers. These enterprises will typically want to use coworking spaces because they can’t afford their own private offices and don’t find working from home conveniently. Read more about How To One lovely thing about coworking spaces is that … Continue reading How To Establish A Coworking Space In Nigeria

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Politics

Nigeria’s Independence: A Moment of Reflection

1st October 2022

  Sixty-two years ago, the green-white-green flag was hoisted and flagged above as the Union Jack was lowered, heralding the independence of Nigeria. One can only imagine the funfair and carnival-like atmosphere that pervaded the country on that auspicious day. Nigeria’s independence was well fought for, now it was time to prove why Nigeria was … Continue reading Nigeria’s Independence: A Moment of Reflection

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BUSINESS

SME Spotlight: Matog Consulting

30th September 2022

Matog Consulting is a management consulting company located in Lagos. It provides business development services to SMEs and startups in Nigeria. Its focus areas range from risk management, corporate governance and board evaluation, to loan restructuring, business restructuring, and financial advisory. Read more about Business The services on offer from Matog Consulting may be split … Continue reading SME Spotlight: Matog Consulting

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Opportunities

The Zuri/HNG 9.0 Internship 2022 For Aspiring Designers and Developers

Applications are currently open for the Zuri/HNG Internship program. If you want to build a career in programming or design, here’s an opportunity to get started. Read more about Opportunities The HNG Internship offers its participants the chance to improve their coding, design, technical marketing, and project management skills. Organizers say that the program is … Continue reading The Zuri/HNG 9.0 Internship 2022 For Aspiring Designers and Developers

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Opportunities

Applications Open For The Next Economy Core Life Skills Training Program For Nigerian Youth

29th September 2022

Applications are currently open for the Next Economy Core Life Skills Training Program. If you are a young Nigerian and would like to gain skills that will enable you to succeed in business, you should consider enrolling on this program. Read more about Opportunities The Core Life Skills training program is part of the broader … Continue reading Applications Open For The Next Economy Core Life Skills Training Program For Nigerian Youth

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