Latest News & Updates
Herconomy Expands into a Fintech Startup
17th October 2022
Herconomy, a vibrant community of women, has joined the fintech space. Ife Durosimi-Etti initially founded the company to grant women access to jobs, opportunities, training and workshops. However, it has launched its fintech product-a mobile savings app that allows women to save and earn up to 10% annual interest on their savings. Read more about … Continue reading Herconomy Expands into a Fintech Startup
“We’Ve Got Something Big Coming” – WAEC Nigeria Says
The West African Examination Council (WAEC) has announced the forthcoming launch of its digital certificate platform on the 20th of October. Read more about News The Council made this known in a tweet on Friday. According to the flier information, those who sat for the exam from 1999 till date will be eligible to easily access their … Continue reading “We’Ve Got Something Big Coming” – WAEC Nigeria Says
Apple Entrepreneur Camp 2023: Applications Ongoing
Applications are currently open for the Apple Entrepreneur Camp 2023, targeted at underrepresented founders worldwide. You may consider applying for this opportunity if you are a startup founder or developer with an existing app on the Apple app store. Read more about Opportunities This program will provide participants with guidance that will enable them to … Continue reading Apple Entrepreneur Camp 2023: Applications Ongoing
Latest Job Vacancies In Nigeria, Third Week Of October 2022
Senior DevOps Engineer, YouVerify YouVerify wants to hire a Senior DevOps Engineer. This person will be responsible for introducing tools, processes and methodologies that cover needs across the software development lifecycle. They will implement development, testing, and automation tools, fix code bugs, and deploy cybersecurity measures, among other duties. Read more about Opportunities Location Lagos … Continue reading Latest Job Vacancies In Nigeria, Third Week Of October 2022
Business Growth Tips: How To Increase Your Business’s Market Penetration
Companies are always on the lookout for opportunities to increase their share of the markets in which they are active. They want to expand their presence in such markets so that more people become their customers and use their products. This aim is called market penetration. Read more about Business There are several ways that … Continue reading Business Growth Tips: How To Increase Your Business’s Market Penetration
Brand Hate: How Nigerian Businesses Can Deal With It
Our previous article dealt with brand hate and how businesses can deal with it. We identified several reasons why brands are hated. They include a feeling of indispensability on the part of brands, which evokes brand hate in customers; secondly, recognizing known customers while ignoring the unknown; third, not making products accessible and finally, … Continue reading Brand Hate: How Nigerian Businesses Can Deal With It
Apply For The MTN Global Graduate Development Program 2023
Applications are ongoing for the MTN Global Graduate Development Program. If you are a young graduate of a recognized university and you’d like to work in the telecommunications industry (and with MTN in particular) you should consider applying for this opportunity. Read more about Opportunities The MTN Global Graduate Development Program is a vehicle through … Continue reading Apply For The MTN Global Graduate Development Program 2023
The Top States In Nigeria’s Ease Of Doing Business Rankings
Gombe, Sokoto and Jigawa States are the easiest states to do business in Nigeria in 2021. That’s according to the Presidential Enabling Business Environment Council (PEBEC), chaired by Vice President YemiOsinbajo. Read more about Business The data contained in the council’s subnational ease of doing business report ranks all states based on criteria mapped out … Continue reading The Top States In Nigeria’s Ease Of Doing Business Rankings
How To Set Up a Product Distribution Network
A business that does not have a solid distribution network is built on very weak soil. Of what use will it be to have the best product, best packaging and the best team without having a distribution network that sells this product? Many businesses make waves, not because they have the best product or offer the best … Continue reading How To Set Up a Product Distribution Network
6 Creative Ways To Generate More Leads
Every business desperately needs to generate more leads to eventually make sales. The marketing world is crazy, with many things staring at our faces. One question is how a business can truly stay afloat and maximize its marketing efforts. Read more about Business A lot of resources are constantly spent on ensuring that marketing campaigns are out there. … Continue reading 6 Creative Ways To Generate More Leads
Expand Your Business for Christmas
14th October 2022
Christmas is always BIG! Online market sites are breaking all records in sales. 40% of Online Users Plan their Christmas Shopping by October. So, start early this year: The best time to position & get new traffic. Because the Christmas season has become critically important to online retailers. The definition of “the holidays” has … Continue reading Expand Your Business for Christmas
Content Marketing: Tips for Improvement
Content marketing is the new gold. Only those who are getting it right will reap the benefits. In your content marketing process, you might make mistakes that reflect the gloomy results you get. Read more about Business Content marketing is more than churning out a bunch of content and expecting many consumers. There is … Continue reading Content Marketing: Tips for Improvement
Underserved Markets: 4 Lessons for Founders and Entrepreneurs
Like many other African countries, Nigeria is filled with many underserved markets. This spells opportunities for investors and entrepreneurs. However, many investors and founders have launched their businesses and startups in Nigeria without first doing thorough due diligence, leading to horrible ends. Some of these founders base their findings on doing business in an … Continue reading Underserved Markets: 4 Lessons for Founders and Entrepreneurs
How Founders Can Sell Effectively in Underserved Markets
Selling in an underserved market like Nigeria and Africa is very different compared to developed economies. While in developed economies, there are a lot of liberalization policies. Whereas in underserved markets, there are a lot of restrictions, which can be quite complex and difficult for a founder. Read more about Business Having your strategies … Continue reading How Founders Can Sell Effectively in Underserved Markets
How FinTechs Can Grow With Incentive Marketing
If you’re anything like most people, you’ll love gifts. So it’s little wonder that they work as enticements; you can offer them to other people as a reward for taking the action you want from them. Read more about Fintech Businesses are leveraging this love of freebies through what’s called incentive marketing. This means that … Continue reading How FinTechs Can Grow With Incentive Marketing
Creating an Editorial Plan
Several marketers are about creating content, posting it, running ads and calculating metrics. A few are bothered about creating an effective strategy to ensure their marketing efforts are not futile. You must understand the dynamics of creating a strategy in your bid to market aggressively and get the results from it. Read more about … Continue reading Creating an Editorial Plan
Business Growth Tips: How To Turn Your Customers Into Brand Advocates
12th October 2022
A business owner who knows how important his or her customers are to the success of their enterprise will do all he or she can to please them. Besides their patronage, satisfied customers could recommend that business to their family and friends—and get people in their network to become buyers of that business’s products. Read more … Continue reading Business Growth Tips: How To Turn Your Customers Into Brand Advocates
$1 Million Seed Capital On Offer In The Hult Prize Challenge For Redesigning Fashion
Applications are open for the Hult Prize Challenge, which is aimed at reshaping the global fashion industry. If you’re an aspiring entrepreneur with eyes on transforming fashion, here’s your opportunity to do so, while positioning yourself for $1 million in seed funding. Read more about Opportunities The Hult Prize Challenge aims to make the fashion … Continue reading $1 Million Seed Capital On Offer In The Hult Prize Challenge For Redesigning Fashion
How To Start A Small Business From Your Home In Nigeria
There are definitely benefits that come with starting and running a business at home. You don’t have to spend time and money commuting to work. And you’ll save on extra rental and utility costs. It’s great for an enterprise that’s just starting out—you get to keep more of your revenues as profit, and reinvest some … Continue reading How To Start A Small Business From Your Home In Nigeria
Applications Open For The Outsource Global 2022 Software And Data Analytics Training
Outsource Global is organizing software development and data analytics training for persons who want to begin a career in tech. If you’re interested in working in any of these two fields, you may consider applying for their program. Read more about Opportunities Through its free training, Outsource Global aims to prepare aspiring developers and data … Continue reading Applications Open For The Outsource Global 2022 Software And Data Analytics Training
10 Actionable Steps To Increase Website Engagement
In today’s digital ecosystem, website engagement is of paramount importance in tracking the success and ranking of a website. Every website has rival brands competing for the attention of the same audience. Attracting huge traffic without having the visitors carry out the desired actions will not also mean much. Read more about Tech Users’ … Continue reading 10 Actionable Steps To Increase Website Engagement
How To Develop A Standard Marketing Plan In 5 Simple Steps
If there is no plan to market your business, you will soon be out of business. This is because having a business is not enough; that is one side of the coin, having a marketing plan is a key to staying put in business. A sound business plan takes your business to the next … Continue reading How To Develop A Standard Marketing Plan In 5 Simple Steps
5 Common Hiring Mistakes and How to Avoid Them
Oftentimes, the hiring process can be daunting. Especially when you are in a hurry to fill a vacant position. In a bid to get things done amidst the challenges, HR managers and business owners make certain mistakes. Despite the fact that there is a thin line between falling into these mistakes and not bulging, … Continue reading 5 Common Hiring Mistakes and How to Avoid Them
4 Sure-fire Ways To Increase Your Digital Marketing Campaign ROI
Marketing is an investment. And like every other kind of investment, there is a need to get some return on the investment. Marketing campaigns are expensive. It will be unwise to churn out funds into this process and not get anything in return. For you to make considerable progress in your business, you need … Continue reading 4 Sure-fire Ways To Increase Your Digital Marketing Campaign ROI
What Is A Sales Funnel?
An instrument used to track leads as they transform from prospects to clients is a sales funnel. You can improve your sales and marketing efforts by looking at your sales funnel. Read more about Business All sales funnels are not created equal, even though they may be used for any internet business and marketing … Continue reading What Is A Sales Funnel?
Brands We Love: LeadCapital
LeadCapital is a financial services company which provides financial advisory and corporate finance services to individual and institutional clients in Nigeria. It is headquartered in Lagos and has offices in Abuja and Port Harcourt. From these sites, it serves organizations of varying types and sizes across the country. Read more about Business The company is … Continue reading Brands We Love: LeadCapital
3 Effective Ways To Price Your Products In 2022
The year is not over yet until it is. There are certain things you can still get right with your business within the next three months, which will set you up for greater success in the future. One of these things is the price factor of your products or services. A lot of business people … Continue reading 3 Effective Ways To Price Your Products In 2022
Tips For Creating Engaging Newsletters
You can’t just scribble anything and expect your subscribers to open, read, or even take action on your newsletter. It has to be as engaging as possible, to allow for a response. Several times, businesses just go all out to send newsletters to their email subscribers, without paying enough attention to the quality of the … Continue reading Tips For Creating Engaging Newsletters
How To Create And Maintain Good Business Partnerships
In one way or another other in our lives, we get into partnerships. It could be for the purpose of a business deal, marriage relationship, academic friendship, mentorship, etc. However we look at it, we need people to survive. But it is not in bringing random people into our spaces. It is more about ensuring … Continue reading How To Create And Maintain Good Business Partnerships
How To Sell On Twitter
If you aren’t using social media for business, you will constantly lag behind your competitors because of how much it has evolved as a tool. To be successful on various social media sites, you need to use different techniques. For example, Instagram focuses on media, whereas Twitter focuses on text. When establishing a strategy, … Continue reading How To Sell On Twitter
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