Latest News & Updates
Mastering Micro-Influencer Partnerships on Instagram
4th June 2024
A micro-influencer is an individual with a follower count ranging from 1,000 to 100,000 on social media platforms like Instagram. Unlike celebrities or macro-influencers, micro-influencers tend to have a more engaged and loyal audience, making them a valuable asset for brands aiming to connect authentically with potential customers. Recent studies show that micro-influencers generate … Continue reading Mastering Micro-Influencer Partnerships on Instagram
The Role of Social Media in B2B Marketing
Social media has changed how businesses communicate, and its impact on B2B marketing is profound. Companies now leverage platforms like LinkedIn, Twitter, and Facebook not just to increase brand awareness but to foster direct engagement with other businesses. The power of social media in B2B marketing lies in its ability to create authentic connections, … Continue reading The Role of Social Media in B2B Marketing
Inspiring Social Media Accounts for Creative Professionals
Social media has transformed the way creative professionals showcase their work and connect with audiences. In Nigeria, a vibrant community of creatives leverages platforms like Instagram, Twitter, and LinkedIn to share their talents and inspire others. From photographers to fashion designers, these individuals use social media to reach a broader audience and build their … Continue reading Inspiring Social Media Accounts for Creative Professionals
Creating a Content Calendar: Tips for Social Media Marketers
3rd June 2024
A content calendar is an essential tool for social media marketers, helping to organize, plan, and schedule content effectively. According to a recent survey, businesses that use a content calendar are 60% more likely to achieve their marketing goals. This structured approach ensures a consistent online presence, enabling marketers to engage with their audience … Continue reading Creating a Content Calendar: Tips for Social Media Marketers
Understanding Social Media Algorithms to Increase Visibility
Social media algorithms are the hidden engines that determine what content users see on their feeds. These algorithms analyze user behaviour, preferences, and interactions to prioritize posts, ensuring the most relevant and engaging content is showcased. Understanding how these algorithms work can significantly boost your visibility on platforms like Facebook, Instagram, Twitter, and LinkedIn. … Continue reading Understanding Social Media Algorithms to Increase Visibility
Social Media Etiquette: The Do’s and Don’ts for Businesses
Social media has become crucial for businesses to connect with their audience, build brand awareness, and drive sales. However, with its vast potential comes the responsibility of using it appropriately. Missteps can lead to negative publicity and loss of trust, while thoughtful engagement can foster strong customer relationships. Read more about Social Media Knowing … Continue reading Social Media Etiquette: The Do’s and Don’ts for Businesses
Apply for the DevEast Business Pitch Competition
1st June 2024
Are you a student at a tertiary institution in the South East and South-South regions with an innovative business idea that leverages technology? Apply for the DevEast Business Pitch Competition and stand a chance of winning as much as 1 million naira in grants. Read more about Grants The DevEast Business Pitch Competition is … Continue reading Apply for the DevEast Business Pitch Competition
By ugo-chinedu
Bez Embarks on UK Summer Tour!
31st May 2024
Bez, the acclaimed singer-songwriter who has transitioned from secular to gospel music, is set to tour 10 cities across the UK this summer! Titled: Made To Shine With Bez. Bringing his faith-inspired melodies to audiences throughout the United Kingdom, Bez’s performances promise to be a powerful and uplifting experience. Read more about Entertainment Emmanuel Bez … Continue reading Bez Embarks on UK Summer Tour!
Popular Nigerian Travel Accounts to Follow on Instagram
30th May 2024
Social media has made it easier to discover new travel destinations and get inspiration for your next adventure. On Instagram, there are travel accounts dedicated to showcasing the beauty of Nigeria and promoting local travel. Here are some of the top Nigerian travel accounts you should follow: Read more about Travel Irinajo_ng This travel … Continue reading Popular Nigerian Travel Accounts to Follow on Instagram
Annual Checkups: Why Regular Visits to the Doctor Matter
As another year passes, you might be tempted to skip or delay scheduling your annual checkups and routine health screenings. After all, you feel perfectly fine and don’t have any pressing medical issues. What’s the point of going, right? Wrong! Skipping out on your yearly checkups with your doctor is one of the biggest … Continue reading Annual Checkups: Why Regular Visits to the Doctor Matter
Tips to Keep Your Exercise Routine Going
Starting a new exercise routine is exciting! You’re feeling motivated and ready to crush your fitness goals. But as the weeks and months go by, it’s easy to lose motivation and let your workout consistency slip. Maybe you hit a plateau, or life gets too busy to prioritize exercise regularly. Don’t get discouraged if … Continue reading Tips to Keep Your Exercise Routine Going
How to Increase Your Reach on Social Media
Social media is an amazing tool to share your message with the world. But with so much content being posted all the time, it can be hard to get your posts seen and reach a wide audience. If you want to increase your reach to get more people to see what you share on … Continue reading How to Increase Your Reach on Social Media
Social Media Marketing Trends In 2024
Social media marketing is always changing. Companies need to pay attention to new trends so they can market their products and services in the best ways. Here are some of the big social media marketing trends to look out for in 2024: Read more about Social Media Video Content Videos have been getting more and … Continue reading Social Media Marketing Trends In 2024
How Startups in Nigeria Can Achieve Sustainable Growth
In recent years, Nigeria has witnessed a surge in new startups and entrepreneurship. From fintech to e-commerce to agritech, creative minds are tackling problems with innovative business ideas. However, getting a startup off the ground is just the first step. The real challenge is achieving sustainable growth. Many startups in Nigeria struggle to make … Continue reading How Startups in Nigeria Can Achieve Sustainable Growth
Jump n Pass: The Startup Helping Nigerians Avoid Long Shopping Queues
Jump n Pass, a startup relatively new to the local scene is solving a problem that’s become quite common at supermarkets and malls across Nigeria: queues. If you’re a regular shopper, you’ll almost certainly have had to endure this yourself. So you may be relieved to know that someone’s working to eliminate it. Read … Continue reading Jump n Pass: The Startup Helping Nigerians Avoid Long Shopping Queues
How to Measure the Success of Your Social Media Marketing Efforts
Social media marketing is a powerful tool that helps businesses reach a wider audience and engage with customers. According to recent studies, over 4.5 billion people use social media worldwide, making it a crucial platform for any marketing strategy. However, simply having a presence on social media isn’t enough. To truly benefit from social … Continue reading How to Measure the Success of Your Social Media Marketing Efforts
Influencer Marketing in Nigeria: Best Practices and Case Studies
Influencer marketing is a powerful strategy where brands collaborate with individuals who have significant followings on social media to promote their products or services. In Nigeria, this approach has gained tremendous traction, driven by the rise of social media and a young, tech-savvy population. Influencers in Nigeria, ranging from celebrities to niche content creators, … Continue reading Influencer Marketing in Nigeria: Best Practices and Case Studies
Carrington Youth Fellowship Initiative Program 2024/2025
29th May 2024
Applications for the 2024 Carrington Youth Fellowship Initiative (CYFI) Program have commenced. Geared towards early to mid-career development, CYFI calls on Nigeria-based young professionals from diverse sectors to apply. Read more about Opportunities Established in 2011 by the U.S. Consulate General, Lagos, the Carrington Youth Fellowship Initiative (CYFI) is a beacon for youth empowerment. … Continue reading Carrington Youth Fellowship Initiative Program 2024/2025
The Role of AI in Personalizing Social Media Interactions
From Snapchat’s AI to Meta AI, Artificial Intelligence (AI) is changing social media interactions. AI algorithms analyze user behaviour, preferences, and interactions to create personalized experiences, making our online social engagements more relevant and engaging. With tailored content recommendations and customized advertisements, AI plays a crucial role in shaping our social media feeds. Read … Continue reading The Role of AI in Personalizing Social Media Interactions
Exploring the Benefits of Social Media Automation Tools
Social media automation tools are important for businesses and individuals looking to streamline their online presence. These tools help manage and optimize social media accounts by automating posting, engagement, and analytics. By reducing manual effort, users focus on creating quality content and engaging with their audience more effectively. Read more about Social Media This … Continue reading Exploring the Benefits of Social Media Automation Tools
Evolution of Nigeria’s National Anthems: A Timeline
The national anthem of Nigeria serves as a symbol of unity, pride, and patriotism for its citizens. Throughout the nation’s history, leadership changes, societal values, and cultural shifts have influenced the composition and adoption of its anthem. This timeline provides an overview of the evolution of Nigeria’s national anthems, reflecting the country’s journey through … Continue reading Evolution of Nigeria’s National Anthems: A Timeline
“Nigeria, we hail thee” Returns as Nigeria’s National Anthem Amid Controversy
The Senate President, Godswill Akpabio, presided over a closed-door session where Senators hastily deliberated on reverting to the old national anthem, “Nigeria, we hail thee…”. The motion for this change was put forward by Senate leader Opeyemi Bamidele. Critics have condemned the rushed process as lacking clarity and foresight, especially amidst the myriad pressing … Continue reading “Nigeria, we hail thee” Returns as Nigeria’s National Anthem Amid Controversy
Some National Parks in Nigeria You Should Visit
Nigeria is home to several stunning national parks that offer a glimpse into the country’s natural beauty and wildlife. Whether you’re a nature enthusiast, an adventure seeker, or simply looking for a peaceful getaway, exploring Nigeria’s national parks is an experience you won’t want to miss. Here are some must-visit national parks in Nigeria: … Continue reading Some National Parks in Nigeria You Should Visit
Reach New Markets with a Powerful Website and Google My Business Presence
In today’s interconnected world, having a strong online presence is no longer a luxury, it’s a necessity. If you’re looking to expand your reach and attract customers from all corners of the globe, now is the perfect time to invest in a professional website and a Google My Business (GMB) account. Read more about Business … Continue reading Reach New Markets with a Powerful Website and Google My Business Presence
By guestpost
Discover Nigeria: Some Interesting Facts About Ibadan
Ibadan is a large city in southwestern Nigeria. It is the capital of Oyo State and one of the most populous cities in the country. Let’s explore some facts about this interesting place! Read more about Tourism Origins of the Name The name “Ibadan” comes from the Yoruba words “Eba” meaning “outside” and “Odan” … Continue reading Discover Nigeria: Some Interesting Facts About Ibadan
How Your Business Can Deal with Multiple Taxation
28th May 2024
Multiple taxation is a challenge businesses in many parts of the world face. While there is a tendency for more responsive governments to try to address this problem, it persists in diverse countries and regions. So, while you wait for authorities to fix this issue, you’ll have to decide how your business can deal … Continue reading How Your Business Can Deal with Multiple Taxation
Latest Job Vacancies in Nigeria, Fifth Week of May 2024
These are some of the latest job vacancies in Nigeria for the fifth week of May 2024 Project Delivery Lead, WTS Energy WTS Energy is looking to hire a Project Delivery Lead. This person will oversee the planning, execution, and delivery of projects within the company’s upstream and gas assets. He or she will … Continue reading Latest Job Vacancies in Nigeria, Fifth Week of May 2024
CcHub Let’s Build, Africa Program 2024 for Startups
Applications are currently open for the “Let’s Build, Africa” Program, powered by CcHub. “Let’s Build, Africa” represents a strategic initiative geared towards bolstering startups poised for cross-border expansion yet needing strategic guidance to navigate new markets. CcHUB says this program is dedicated to nurturing economic integration and innovation throughout the continent. Read more about … Continue reading CcHub Let’s Build, Africa Program 2024 for Startups
How to Engage Your Audience with Interactive Social Media Content
Interactive social media content can increase engagement by up to 50% compared to static posts. Engaging your audience on social media is crucial for building a loyal community, driving traffic to your website, and ultimately boosting your brand’s presence. By incorporating interactive elements like polls, quizzes, live videos, and user-generated content, you create a … Continue reading How to Engage Your Audience with Interactive Social Media Content
How to Maintain Personal Hygiene for Better Productivity
Practising good personal hygiene doesn’t just make you look and smell better – it can help boost your productivity and ability to get things done efficiently. When you maintain cleanliness through daily self-care routines, it positively impacts your mental well-being, energy levels, and overall performance. Here are some simple tips to help you maintain … Continue reading How to Maintain Personal Hygiene for Better Productivity
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