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BUSINESS TECH

How to Manage Cash Flow In Your Tech Startup

23rd March 2023

  Managing cash flow is critical for tech startups in Nigeria, where access to capital and funding can be challenging. Cash flow management involves tracking the inflow and outflow of cash and ensuring that a company has enough cash to meet its financial obligations. Proper cash flow management can help startups avoid financial problems and … Continue reading How to Manage Cash Flow In Your Tech Startup

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BUSINESS TECH

Developing An Effective Customer Segmentation Strategy

22nd March 2023

  Developing an effective customer segmentation strategy is critical for tech startups in Nigeria to understand their customers better and tailor their products and services to meet their needs. Customer segmentation allows startups to identify and group customers based on shared characteristics such as demographics, psychographics, behaviour, and needs. This information helps startups to create … Continue reading Developing An Effective Customer Segmentation Strategy

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BUSINESS

10 Ways to Know If Your Startup Is Venture Capital (VC) Worthy

  Venture capital (VC) is a type of private equity investment that provides funding to high-growth startups in exchange for ownership equity. VCs invest in startups that have the potential for high returns, but not all startups are VC-worthy. Here are ten ways to know if your startup is VC-worthy: Read more about Business Strong … Continue reading 10 Ways to Know If Your Startup Is Venture Capital (VC) Worthy

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BUSINESS

5 Tools for Developing Strong Relationships as an Entrepreneur

  Developing strong relationships is essential for entrepreneurs, as it helps them build a strong network of contacts, customers, and supporters. Strong relationships can also lead to new opportunities and partnerships, making it a crucial aspect of any entrepreneur’s success. Here are five proven tools for developing strong relationships as an entrepreneur: Read more about … Continue reading 5 Tools for Developing Strong Relationships as an Entrepreneur

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BUSINESS

Growing Your Brand with Podcast Marketing

21st March 2023

  In today’s digital age, podcasting has emerged as a popular medium for people to consume content on the go. With the increasing popularity of podcasts, businesses are leveraging this platform to reach out to their target audience and grow their brand. In this article, we will discuss how businesses can grow their brand with … Continue reading Growing Your Brand with Podcast Marketing

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BUSINESS

How To Create FOMO As a Startup Founder

  As a startup founder, you are constantly competing for the attention and resources of your target audience. With so many options available to consumers, it can be challenging to convince people to choose your product or service over others. One strategy that can help you stand out is to create a sense of FOMO, … Continue reading How To Create FOMO As a Startup Founder

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BUSINESS Social Media

How IG Verification Can Increase Business Visibility

  In the world of social media, Instagram is one of the most popular platforms for businesses. It offers a great opportunity for companies to showcase their brand, connect with customers, and increase their visibility. One way to do this is by getting verified on Instagram. Verification is a powerful tool that can help increase … Continue reading How IG Verification Can Increase Business Visibility

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BUSINESS

Creating Partnerships with Complementary Businesses in Nigeria

  Nigeria is a country with a rapidly growing economy and a dynamic business landscape, with many opportunities for businesses to thrive. One of the most effective strategies for businesses to expand their reach and grow their businesses is by creating partnerships with complementary businesses. Read more about Business In this article, we will explore … Continue reading Creating Partnerships with Complementary Businesses in Nigeria

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BUSINESS

How Small Businesses Can Manage Their Inventory Effectively

  Effective inventory management is crucial for the success of any business, whether a small retailer or a large multinational corporation. Poor inventory management can lead to a host of problems such as stockouts, overstocks, and increased carrying costs. In this article, we will discuss how businesses can manage their inventory effectively. Read more about … Continue reading How Small Businesses Can Manage Their Inventory Effectively

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BUSINESS Women

6 Women Founders/CEOs Who Have Raised Over $3 Million In Nigeria

20th March 2023

  Nigeria’s entrepreneurial landscape has witnessed an influx of talented women who are carving a niche for themselves as Founders or CEOs of successful startups. Among these remarkable women are six trailblazers who have defied the odds and raised over $3 million in funding for their ventures, showcasing the immense potential and impact of women … Continue reading 6 Women Founders/CEOs Who Have Raised Over $3 Million In Nigeria

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BUSINESS

Blockchain And Its Impact On Nigerian Businesses

  Blockchain technology is a distributed ledger technology that allows digital information to be stored and shared across a network of computers. Each block of information is linked to the previous one, forming a chain of blocks, hence the name blockchain. This technology is rapidly gaining traction across different industries, including finance, healthcare, logistics, and … Continue reading Blockchain And Its Impact On Nigerian Businesses

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BUSINESS

Top 10 Business Advice from Top African CEOs

  Africa has been the focus of attention for entrepreneurs and investors for years. The continent offers vast opportunities for business growth and expansion, but it also comes with its unique challenges. To help African businesses thrive, experts have provided valuable advice based on their years of experience in the industry. In this article, we … Continue reading Top 10 Business Advice from Top African CEOs

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BUSINESS

Ad Fraud: The Digital Advertising Industry’s Big Enemy

17th March 2023

  Digital advertising is a booming industry, with billions of dollars spent each year by businesses to reach their target audiences. However, as the industry grows, so does the problem of ad fraud. Ad fraud refers to the practice of using illegal or unethical methods to generate fraudulent clicks or impressions on ads, leading to … Continue reading Ad Fraud: The Digital Advertising Industry’s Big Enemy

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BUSINESS

Six Lessons for Founders in Africa’s Mobile-First Economy

  Africa’s mobile-first economy has seen tremendous growth over the years. With the rise of affordable smartphones, mobile data, and the increasing number of internet users, Africa’s mobile-first economy has become a force to be reckoned with. Today, the continent has over 525 million unique mobile subscribers, making it the second-largest mobile market in the … Continue reading Six Lessons for Founders in Africa’s Mobile-First Economy

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BUSINESS

Stay on Top of Industry Trends and Leverage on Them

  Staying on top of industry trends is essential for any business looking to remain competitive in today’s rapidly changing market. With new technologies and business models emerging every day, it can be challenging to keep up with the latest trends and leverage them to your advantage. In this article, we will provide a step-by-step … Continue reading Stay on Top of Industry Trends and Leverage on Them

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BUSINESS

Unlocking Your Earning Potential with the Revenue Optimization Canvas

16th March 2023

  In today’s fast-paced business environment, it is essential to maximize revenue and profits to remain competitive. However, many businesses struggle with revenue optimization due to the complexity of the process. The Revenue Optimization Canvas is a tool that can help businesses unlock their earning potential by providing a structured approach to revenue optimization. This … Continue reading Unlocking Your Earning Potential with the Revenue Optimization Canvas

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BUSINESS TECH

Kobo360 Joins The Elite Club Of YC-Backed African Companies

  Last year, only seven African companies made it to the list of YC’s most valuable companies, including Flutterwave, Wave, Paystack, Reliance Health, 54gene, Yassir, and Nomba. However, this year’s list includes Nigerian freight logistics startup Kobo360, which participated in the summer batch of 2018. Read more about Tech The list ranks companies based on … Continue reading Kobo360 Joins The Elite Club Of YC-Backed African Companies

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BUSINESS

15 Tips to Attract Customers to Your Small Business

  As an experienced small business coach, I have noticed that one of the most common concerns shared by entrepreneurs is how to attract customers. Whether they are just starting out or have been running their business for a while, this question remains a constant challenge. While there is no one-size-fits-all solution to this, there … Continue reading 15 Tips to Attract Customers to Your Small Business

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BUSINESS

Diversifying Your Revenue Streams In Your Small Business

15th March 2023

  Diversifying your revenue streams is a critical component of any successful small business strategy. By expanding the range of products or services you offer, you can tap into new markets, reduce your dependence on a single revenue source, and create new opportunities for growth. In this article, we’ll explore some practical tips for diversifying … Continue reading Diversifying Your Revenue Streams In Your Small Business

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BUSINESS

Finding Your Niche in the Market

  Finding your niche in the market is a crucial step towards building a successful business. Your niche refers to the specific area of the market that your business targets. This could be a specific product, service, or group of customers. By identifying your niche, you can differentiate yourself from competitors and attract loyal customers. … Continue reading Finding Your Niche in the Market

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BUSINESS

How SMEs In Nigeria Can Identify Their Target Audience

  Small and Medium Enterprises (SMEs) play a crucial role in the Nigerian economy. They contribute significantly to job creation, income generation, and poverty alleviation. One of the essential factors for the success of an SME is identifying its target audience. Identifying the target audience is crucial because it helps to develop effective marketing strategies … Continue reading How SMEs In Nigeria Can Identify Their Target Audience

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BUSINESS

How To Build A Network Of Contacts And Partnerships

  Building a network of contacts and partnerships is a critical component of any successful business strategy. A strong network can help you expand your reach, gain valuable insights and resources, and develop new opportunities for growth. In this article, we’ll explore some practical tips for building and maintaining a network of contacts and partnerships … Continue reading How To Build A Network Of Contacts And Partnerships

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BUSINESS

Offer Exceptional Customer Service With Case Studies

  Exceptional customer service is the foundation of any successful business. Customers who receive great service are more likely to become loyal, repeat customers, and they are also more likely to recommend your business to others. On the other hand, customers who have a negative experience with customer service are likely to leave negative reviews … Continue reading Offer Exceptional Customer Service With Case Studies

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BUSINESS

Developing a Marketing Budget for Your Small Business

14th March 2023

  Developing a marketing budget is a critical component of any successful small business strategy. Without a clear understanding of how much you can afford to spend on marketing, you risk overspending or underspending, both of which can have serious consequences for your business. In this article, we’ll explore some practical tips for developing a … Continue reading Developing a Marketing Budget for Your Small Business

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BUSINESS TECH

How Cloud Technology Can Speed Up Business Growth

  Small enterprises and larger companies alike seek that little edge that could give them a competitive advantage over their rivals. It’s what could keep them afloat in today’s tight markets, where margins are slim and customer loyalty is fickle. One class of tools can enable businesses to push past their challengers in the race … Continue reading How Cloud Technology Can Speed Up Business Growth

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BUSINESS

The Olam International Future Leadership Program 2023

  Olam International, a global player in the agri-business space, is inviting smart young individuals to take part in its Future Leadership Program, an initiative that will see the company train and develop potential leaders. If you consider a future career with Olam attractive, you may want to apply for the program. Read more about … Continue reading The Olam International Future Leadership Program 2023

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BUSINESS

How to Accelerate Your Business Growth and Dominate Your Market

  In today’s digital age, online success is a crucial factor for business growth and development. With the internet providing access to a global audience, businesses that harness the power of digital technology have the potential to dominate their market niche and achieve exponential growth. In Nigeria, where the digital landscape is rapidly expanding, businesses … Continue reading How to Accelerate Your Business Growth and Dominate Your Market

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BUSINESS

How To Identify Potential Investors For Your Startup

13th March 2023

  Identifying potential investors for your startup is a crucial step in the process of securing funding. Investors can provide not only the financial support necessary to grow your business but also access to valuable resources and networks that can help your startup succeed. In this article, we will discuss some strategies for identifying potential … Continue reading How To Identify Potential Investors For Your Startup

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BUSINESS

The First Quarter of the 2023 Marketing Season

11th March 2023

  The first quarter of 2023 has been an eventful one for the Nigerian marketing industry, with shifting consumer behaviour, evolving technology, and economic uncertainties reshaping the competitive landscape. As marketers brace for the remainder of the year, it’s important to assess the current market trends and adjust marketing strategies to stay ahead of the … Continue reading The First Quarter of the 2023 Marketing Season

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BUSINESS

Creating A Gamification Strategy for Customer Engagement

  Gamification is a technique that uses game design elements in non-gaming contexts to engage and motivate people to achieve specific goals. This technique has become increasingly popular in recent years and has been used by businesses to improve customer engagement, increase brand loyalty, and drive sales. In this article, we will discuss how businesses … Continue reading Creating A Gamification Strategy for Customer Engagement

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