Latest News & Updates
How to Improve Internal Communication within Your Business
5th February 2025
It’s one thing to have the right information about most aspects of your business, and quite another to successfully transmit that information to the people within the organization you need to use it. Even if you have figured out the former, your business could still struggle because of a deficiency in the latter. If … Continue reading How to Improve Internal Communication within Your Business

Starting Your Investment Journey: a Beginner’s Guide to 2025
There’s one New Year’s resolution that could radically transform your life if you stick with it. And that is finally beginning your investment journey in 2025. If you haven’t been channelling some of your income to assets that regularly generate returns, you’ve missed out on a lot of wealth-creating opportunities. But it’s not too … Continue reading Starting Your Investment Journey: a Beginner’s Guide to 2025

Amazon Web Services Now Accepts Naira Payments for its Cloud Services
Amazon Web Services (AWS), a subsidiary of Amazon that provides cloud computing services to businesses across the world, says it is now accepting naira payments for its services. AWS, which is the global leader in this space, disclosed the new development on its website. Read more about Business The naira is one of 8 … Continue reading Amazon Web Services Now Accepts Naira Payments for its Cloud Services

Top 10 Skills Every Nigerian Entrepreneur Needs
30th January 2025
Starting and growing a business in Nigeria can be exciting and challenging at the same time. The opportunities are massive, but the competition and obstacles can also be tough. To succeed, you need the right skills to navigate the business world. In this article, we’ll look at the top 10 skills every Nigerian entrepreneur … Continue reading Top 10 Skills Every Nigerian Entrepreneur Needs

Top 10 Opportunities for Entrepreneurs in Nigeria
If you’ve ever thought about starting a business in Nigeria, now is a great time to make that move. Nigeria is filled with energy, creativity, and untapped potential. Entrepreneurs have plenty of opportunities to make an impact and grow successful businesses. In this article, we’ll look at the top 10 opportunities for entrepreneurs in … Continue reading Top 10 Opportunities for Entrepreneurs in Nigeria

Top 10 Ways to Network with Other Nigerian Entrepreneurs
Networking is one of the most important skills for any entrepreneur, especially in a fast-growing environment like Nigeria. Building relationships with fellow business owners can open doors to collaborations, mentorship, funding opportunities, and valuable business advice. Here are the top 10 ways to network with other Nigerian entrepreneurs using simple, relatable strategies: Read more … Continue reading Top 10 Ways to Network with Other Nigerian Entrepreneurs

How to Leverage AI in Your Business in 2025
29th January 2025
The idea of using AI in business can feel overwhelming at first. It sounds like something meant for tech giants or companies with massive budgets. But here’s the truth: AI has become more accessible than ever. In 2025, businesses of all sizes can tap into its potential to improve operations, reach customers, and even … Continue reading How to Leverage AI in Your Business in 2025

How to Build a Successful Online Business in Nigeria in 2025
Starting an online business in Nigeria might seem daunting at first, but with the right mindset and strategies, you can turn your idea into a thriving venture. The digital space is booming in 2025, offering countless opportunities for anyone willing to put in the effort. Whether you’re new to entrepreneurship or looking to grow … Continue reading How to Build a Successful Online Business in Nigeria in 2025

Analyzing Trends in Online Grocery Shopping in Nigeria
25th January 2025
The online grocery shopping industry in Nigeria has witnessed significant growth, propelled by technological advancements, changing consumer behaviours, and the lasting effects of the COVID-19 pandemic. With greater internet access and the expansion of e-commerce platforms, more Nigerians are discovering the convenience and ease of purchasing groceries online. This article delves into the evolving … Continue reading Analyzing Trends in Online Grocery Shopping in Nigeria

New Year’s Resolutions for Marketers: The 2025 Edition
In the early days of the New Year, professionals typically set out their goals for the period. They decide what they’re aiming for, and how they’re going to get there. This is true for marketers. New Year’s resolutions for marketers aren’t unusual. And we encourage anyone in this line of work to draw them … Continue reading New Year’s Resolutions for Marketers: The 2025 Edition

How to Start a Strawberry Farm in Nigeria
23rd January 2025
Most Nigerians think of strawberries as a fruit that’s alien to their part of the world. It’s commonly assumed that this crop only grows in the more temperate regions of the earth. But that’s not exactly true. You can successfully cultivate it in this country. Here, we’ll talk about how to start a strawberry … Continue reading How to Start a Strawberry Farm in Nigeria

Earned Media Has Made Paid Media Highly Irrelevant
18th January 2025
In the evolving digital marketing landscape, 2025 will be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned and owned media are taking centre stage, offering unparalleled opportunities for brands to connect authentically with their audiences. In this article, we’ll explore how earned media has … Continue reading Earned Media Has Made Paid Media Highly Irrelevant
By reuben-kalu

Challenges in Social Media Marketing and How to Overcome Them
16th January 2025
Social media marketing can feel like trying to solve a puzzle that keeps changing. One minute, your posts are getting likes and engagement, and the next, it feels like you’re shouting into the void. Whether you’re a small business owner, a marketing professional, or just someone looking to build an online presence, the challenges … Continue reading Challenges in Social Media Marketing and How to Overcome Them

LinkedIn Strategies You Should Implement in 2025
LinkedIn has grown from being just a professional networking platform to a full-blown powerhouse for building careers, finding clients, and creating opportunities. If you’ve been wondering how to make the most of LinkedIn in 2025, it’s all about being intentional, authentic, and strategic. In this article, we explore some LinkedIn strategies you should implement … Continue reading LinkedIn Strategies You Should Implement in 2025

How to Determine the Target Audience for Your Business
Every business, no matter how big or small, thrives when it truly understands who it’s meant to serve. Finding the target audience for your business can seem tricky at first, but it’s all about figuring out who needs what you offer and how you can best reach them. Let’s break it down into simple, … Continue reading How to Determine the Target Audience for Your Business

How to Create a Content Calendar for Your Coaching Business
15th January 2025
As a coach, whether you specialize in business coaching, life coaching, or fitness coaching, creating a content calendar for your coaching business can significantly improve your consistency and impact. It helps you stay organized, ensures you’re delivering valuable content, and allows you to engage with your audience effectively. If you’re not sure where to … Continue reading How to Create a Content Calendar for Your Coaching Business

How to Create a Content Calendar for Your Fashion Business
If you run a fashion business, staying organized and on top of your content is crucial. Whether you’re a boutique owner or a fashion designer, creating a content calendar for your fashion business is a game-changer. It helps you plan your posts, stay consistent, and connect with your audience in a more meaningful way. … Continue reading How to Create a Content Calendar for Your Fashion Business

How to Build Brand Awareness and Visibility as a New Business
Starting a new business is exciting, but it can also feel overwhelming when you realize how many people have never heard of your brand. Getting noticed and staying relevant requires consistent effort and smart strategies. If you’re wondering how to build brand awareness and visibility, don’t worry—you’re not alone. Here are some practical and … Continue reading How to Build Brand Awareness and Visibility as a New Business

How to Grow Your Instagram Business Account with Zero Followers
Starting an Instagram business account from scratch can feel a bit intimidating. You open up the app, stare at your empty profile, and wonder how to turn that zero into a thriving community of engaged followers. The good news? Every big account you admire once starts exactly where you are. With the right approach, … Continue reading How to Grow Your Instagram Business Account with Zero Followers

8 Corporate Social Responsibility Ideas
Corporate Social Responsibility (CSR) isn’t just about giving back; it’s about making your business a force for good while connecting with the community, employees, and even the environment. Whether your company is big or small, you can make a positive impact and, at the same time, inspire trust and loyalty in your brand. If … Continue reading 8 Corporate Social Responsibility Ideas

Stress Management Techniques for Busy Entrepreneurs
Running a business can feel like juggling a million things at once. Deadlines, client demands, and unexpected challenges often pile up, leaving entrepreneurs overwhelmed and stretched thin. But here’s the good news: stress doesn’t have to run the show. With a few practical stress management techniques, you can find balance and clear your head, … Continue reading Stress Management Techniques for Busy Entrepreneurs

How to Rebrand Your Business in 2025
14th January 2025
Rebranding a business is like giving it a fresh start, a way to reconnect with your audience or attract a new one. Whether your company has grown, shifted focus, or simply needs a refresh, rebranding can set the tone for future success. But rebranding is more than just a new logo or tagline; it’s … Continue reading How to Rebrand Your Business in 2025

TikTok Marketing Strategies You Should Try in 2025
TikTok has taken the world by storm, and it’s no secret that businesses are tapping into its massive audience to boost their brand. If you’re looking to make a mark on TikTok in 2025, you’re not alone. But let’s face it—standing out on such a dynamic platform can be tricky. That’s why having the … Continue reading TikTok Marketing Strategies You Should Try in 2025

Using Social Media for Market Research
13th January 2025
Social media has become more than just a place to connect with friends or scroll through funny videos. It’s now one of the most powerful tools businesses can use to learn about their customers and what they want. If you’re wondering how to use social media for market research, let’s break it down into … Continue reading Using Social Media for Market Research

What to Expect from the Nigerian Economy in 2025
The past year was a trying period for most Nigerians. Inflation was rampant, businesses struggled, and consumption stagnated. Most have come into the New Year hoping that it’ll be much better. While it’s difficult to tell how things will shape up, we can at least come up with projections based on current realities. That’s … Continue reading What to Expect from the Nigerian Economy in 2025

7 Watchwords for Nigerian Entrepreneurs in 2025
We are into a New Year. Despite the uncertainties and turbulence we had to deal with in the previous 12 months, we look forward to the coming ones with a hope for better things. However, as pragmatists often point out, hope is not a strategy. It’s great as a foundation for action, but getting … Continue reading 7 Watchwords for Nigerian Entrepreneurs in 2025

Identifying Key Performance Indicators (KPIs) for 2025
10th January 2025
As we head into 2025, businesses across various industries are looking for ways to measure their success more effectively. One of the most powerful tools for tracking progress is Key Performance Indicators or KPIs. These are the metrics that help organizations evaluate how well they are achieving their goals. Understanding which KPIs to focus … Continue reading Identifying Key Performance Indicators (KPIs) for 2025

How to Invest in Your Business with Limited Capital
9th January 2025
Running a business can sometimes feel like a constant balancing act, especially when money is tight. It’s easy to think you need a huge budget to grow or improve your business, but that’s not always true. With creativity, focus, and smart strategies, you can invest in your business with limited capital and still make … Continue reading How to Invest in Your Business with Limited Capital

How to Expand Your Customer Base this New Year
The new year is a perfect time to set fresh goals for your business, and expanding your customer base should be on your list. With a growing customer base, your business can increase revenue, build stronger relationships, and open doors to new opportunities. But how do you go about reaching more people and turning … Continue reading How to Expand Your Customer Base this New Year

Building Strategic Partnerships and Alliances for 2025
8th January 2025
As we look ahead to 2025, one of the smartest ways to grow your business is by building strategic partnerships and alliances. These collaborations allow businesses to combine strengths, share resources, and unlock new opportunities. Whether you’re a small business looking to expand or a large company trying to stay ahead, strategic partnerships can … Continue reading Building Strategic Partnerships and Alliances for 2025
