BUSINESS

The Pros And Cons Of Co-Branding

  Sometimes, brands need to unite and go into co-branding in order to achieve certain goals or name a new product. However, for the product to be a success, brands have to be in accord and always do what is

 4 Ways To Effectively Carry Out Promotions On Marketing

  As a business owner, a promotion strategy on how to market your products should always be considered, because if you do not promote your products especially the new ones, they will obviously not get you the desired attention which

Leveraging Google As A Tool For Business Growth

  Google is undoubtedly one of the most powerful marketing tools businesses can leverage, because it is a platform that helps you find just about everything you could possibly need, regardless of what you’re searching for. Read more about Business

Top 8 Important Things You Need To Know About Risk Management In Nigeria

  Contemporary businesses face risk more than ever before. In the 21st century, risk management has been discussed in academic and business circles. Some risks can not only jeopardize an individual; they can also sabotage the company as a whole.

SME Spotlight: Page Financials

  Have you ever needed urgent money to pay your school fees or invest in your business? Most often, before you receive an emergency loan in Nigeria, the bottlenecks you might encounter in traditional banks can most likely discourage you

SME Spotlight: Syracuse Africa

  Having your brand creativity tell its story to a wide range of audiences might be all you need to generate leads. Most often, companies find it difficult to sell their brands to a larger audience. It is a tough

3 Ways To Manage Your Finances As A Small Business Owner 

    The inability of a business owner to effectively manage his or her business finances is one of the many factors that lead to business failures. In business, finance plays a crucial role in the profitability and survival of

Low Budget Business Marketing Tips 

  It is not enough to write down a business plan/proposal or to start one: marketing is important because, it is the oxygen of every business or company, both small and large businesses. But, to some entrepreneurs and business owners,

Smart Marketing Secrets That Fuel Rapid Business Growth

Starting and running a business and watching it grow is not a dream world magic. It is not as easy as it looks on paper. A lot goes into building a business and also expanding it. You have to discover

Brands We Love: Touch And Pay Technologies Limited

  Touch and Pay is a Lagos-based payment platform founded by Michael Oluwole, Olamide Afolabi, and Yinka Adewale, in 2017. Read more about Brands we love TAP as it is shortly called, aims to create a platform that makes payment

How To Define The Purpose Of Your Company With These Strategic Questions

  With the rise of the pandemic, sociopolitical, and climatic issues, and the various challenges they bring, companies are fast becoming more and more purposeful. With so many world problems, companies that set out to fix them will thrive in

4 Ways To Pitch Company Stories That Can Rise Above The Noise

  In the age of social media, many companies are selling themselves with company stories. From social media platforms to the Internet and even traditional media, companies are in fierce competition using their company stories as an instrument of war.

Social Media Promotion Hack For Small Businesses

  It is estimated that active social media users are up to 4.2 billion, which is twice the number they were about five years ago. And these users spend up to 2.5 hours on social media channels every day. Read

5 Military-Like Strategies Startups Can Adopt To Penetrate The Market

  Penetrating your target market as a startup will require a huge set of strategies. Many of us may not feel of it this way, but penetrating a target market with your startup is a lot like a military invasion.

42-Year-Old Social And Innovation Strategist, Chukwuka Monye, Declares Interest To Run For 2023 Presidency

  Chukwuka Monye has helped build several firms and mentored leaders around the globe. As the 2023 general elections edge closer, 42-year-old social innovator, philanthropist, business coach, and motivational speaker, Chukwuka Monye, has publicly declared his intention to run for

Fela Durotoye Has Been Admitted Into The Forbes Coaching Council

  Fela Durotoye boasts over 20 years of experience in leadership and business coaching. Nigerian business consultant, leadership coach, and motivational speaker, Fela Durotoye, has been inducted into the Forbes Coaching Council, an invitation exclusively for Senior-Level Executives in the

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