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  Having your brand creativity tell its story to a wide range of audiences might be all you need to generate leads. Most often, companies find it difficult to sell their brands to a larger audience. It is a tough job to do a good PR job for your company and it sometimes demands a great deal of strategic and innovative processes. It is not enough to build a top-notch product/service, a strong team and a good workplace – how you reach out to your potential customer’s matters a lot.
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Without representing your brands properly in the marketplace, it can affect your sales and your general progress as a company. Little wonder, leading companies either employ expert branding agencies to do all their marketing content and product development and everything that has to do with digital representations of their companies. Furthermore, companies tend to reach their business goals when they engage in product development. Product development is the comprehensive process of distributing a new product or enhancing an existing one for consumers. The customers can be external or inward within a company. Product development is all about promoting several categories of products from software to hardware, to consumer goods and services. Product development processes are used to build many new offerings. A detailed product development plan provides companies with a means to analyze new product ideas and understand what customers want in the early stages of conceptualization. The idea is to guarantee that the new or enhanced product satisfies a real customer need and helps the company reach business goals. Any company that will thrive in the 21st century must invest heavily in their brands – through product development –otherwise, they would go into obscurity and oblivion. In this article, we are focusing on an SME that is an expert in developing business brands through various models. The SME in the spotlight is Syracuse Africa.
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Founded by Sunkanmi Ola in 2012, Syracuse Limited is a digital creative advertisement agency located in Lagos. Their services include marketing strategy, Public Relations (PR) services, branding, product development, and management and execution for brands across Digital. On the company’s website, it states that:
“At Syracuse Africa, we know the science of marketing & understand its art too. We help you learn about consumer behaviour, brands and maximize these assets to improve performance and increase profit.”
For over 20 years, Syracuse Africa has grown into an innovation powerhouse in the field of digital creativity and has worked with leading brands in Africa such as Adidas, Sterling Bank, Oppo, and Tecno. The company aspires to invade the global space by introducing global brands into West Africa. Syracuse boasts of its power of storytelling as a medium of helping brands achieve their market goals and objectives. Its core services are centred around product development. The Company helps companies and businesses from the first stage to recognize and evaluate the business opportunity. They help businesses to satisfy external customers or design internal products for the organization. Before a concept moves to implementation, Syracuse Africa helps businesses to specify if and how the product development benefits overall business objectives. It is SMEs like Syracuse Africa that help businesses with feasibility studies, for instance, to deduce whether an idea has the potential to be profitable before a full go-to-market investment is made. Featured Image Source: Medium
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This article was first published on 25th January 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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