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Starting and running a business and watching it grow is not a dream world magic. It is not as easy as it looks on paper. A lot goes into building a business and also expanding it. You have to discover a gap in business, have a creative idea on how to fit into the gap – lacuna, discover a lucrative niche, define a target audience and craft how to sell your novel idea to them. 

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For you to do this effectively, resources need to be committed; time, energy, money etc., into the business. What if you don’t have enough money to throw around the internet for business promotion? Then you should have the time, patience and energy to grow your business organically.  And this is about discovering the right channel and means to promote your business. Even if you have the money but lack the right strategies, you will still waste your resources.

Due to this overwhelming tress in business marketing, promotion and growth, we have researched on your behalf and therefore present in this article the smartest marketing secrets that fuels rapid growth in your business regardless of how much you have or how old your business is.


As a business owner, ignoring social media is like shooting yourself in the leg. As a business owner hungry for rapid growth, learning how to use different social media platforms should be your priority. This is where all the magic you see in other people’s businesses happen.


The truth is people want to do what their idols are doing, buy what they are buying and partner with who or what they are partnering with. So, the best way to bring your business before a large number of people is to engage influencers in the niche of your business. The right influencers will do the job.

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Email marketing is a series of marketing emails a company sends out to its prospects to achieve a specific goal. Email marketing works effectively when attached to a good sales funnel.  Once you get prospects into your email list, all you need to do is follow them up with automated messages. Use a good email service provider and (ESP) an appropriate email type. 


An affiliate or referral program is a business growth catalyst. This is allowing your current customers or other affiliates to market your business for you and get commissions in return. These people will market your product with a unique link attached to your product, prospects buy through this link and the affiliate get a commission according to the agreed percentage. 


Due to how important search engine optimization is for a growing business, creating a business website and also running a blog in it becomes a goldmine in your quest to grow your business.

You can build your website in such a way that it serves the functions of a website and a blog altogether. You can also take your business content to Medium and Clubhouse. These two social media platforms are growing rapidly.

Learn the basic tools of SEO and write SEO friendly content on your site for your blog site to rank up on the Google search map. Also, create a Google my business account for easy location on Google.


Leverage Facebook, Instagram, Twitter, WhatsApp TV, and YouTube ads. This will help your business in attracting more people and thereby becoming more visible. You can run ads on your social media accounts or leverage online TVs. Write great copies and also use a lead magnet. this has two purposes, they either buy now or end up in your email list and buy later. 

There are other digital ways to promote and grow your business in the 21st-century internet economy, but these rank high as others happens to be offshoots of them. when you leverage these strategies, your business will eventually grow regardless of how much you have or how old your business is. 

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This article was first published on 24th January 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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