April 18, 2024
In business, who you know can be just as important as what you know. Building relationships through networking opens doors, creates opportunities, and drives business growth. In this article, we’ll explore how you can harness the power of networking to take your business to new heights. Read more about Business Start with a Positive … Continue reading Networking: Building Relationships for Business Growth
April 18, 2024
In the dynamic landscape of business marketing, harnessing the power of online platforms is essential for reaching and engaging with potential customers. For businesses in Nigeria, where the digital marketplace is rapidly expanding, leveraging tools like Google My Business (GMB) can be a game-changer. In this comprehensive guide, we’ll explore how Nigerian businesses can … Continue reading Unlocking Marketing Success in Nigeria with Google My Business
By reuben-kalu
April 18, 2024
Creating a website that drives traffic and converts visitors into customers doesn’t have to break the bank. With careful planning and strategic execution, you can build a high-converting website on a budget. Here are some essential tips to help you get started. Read more about Business Define Your Goals Before you start building your … Continue reading How to Create a High-Converting Website on a Budget
April 17, 2024
If you’re a business leader, entrepreneur, or industry specialist looking to network, learn, and grow, then the Connect Nigeria Business Mixer is the perfect event. This gathering offers an ideal platform to share stories, network, and rub minds with the best in business, all within a relaxed and cosy setting crafted for professional interaction. Read … Continue reading Network, Learn, and Grow at the Connect Nigeria Business Mixer
April 16, 2024
Have you ever walked into a store thinking you’d just pick up one thing, but then you walked out with a bunch of stuff you didn’t even plan on buying? It happens to all of us! And you know what? It’s often because the salesperson at the store is good at something called upselling … Continue reading Mastering the Art of Upselling and Cross-Selling
April 15, 2024
Working together effectively as a team will let you accomplish so much more than you would individually. Successful collaboration among members of the team is crucial for achieving organizational success. When teams come together, they can pool their resources, knowledge, and expertise to solve problems and achieve common goals. This leads to productivity, innovation, … Continue reading Maximizing Collaboration and Teamwork as an SME Business
April 15, 2024
Exploring innovative online shopping solutions, VerveAR offers a pioneering application that revolutionizes the way customers interact with products before making a purchase. By leveraging augmented reality and 3D technology, VerveAR enables shoppers to try various wears, from glasses to footwear, enhancing the decision-making process with realistic visuals and fit. Read more about Business What … Continue reading A Quick Look at VerveAR: An App that Allows You to Try On Wears Before Purchase
April 15, 2024
Social media marketing within B2B sectors presents unique challenges and opportunities. Effective strategy in this field demands an understanding of both the subtle nuances of digital communication and the specific needs of business customers. Read more about Social Media This post explores proven strategies to leverage social media platforms to build meaningful relationships with … Continue reading Navigating B2B Social Media Marketing: Strategies for Success
April 13, 2024
So, you’ve got this big idea, right? But, you’re not sure if it’s gonna fly. Well, that’s where a Minimum Viable Product (MVP) comes in handy. It’s like building a tiny version of your big idea to see if people like it. A minimum viable product, often abbreviated as MVP, refers to a product … Continue reading How To Develop a Minimum Viable Product (MVP)
April 13, 2024
Before you start your business, there’s something important you need to think about: your business name. A business name is like the superhero name for your business – it has to be catchy, memorable, and awesome. But don’t worry, I’m here to help you choose an appropriate business name. Read more about Business Brainstorm … Continue reading How To Choose the Perfect Business Name for Your Company
April 13, 2024
Hey there, future product manager! Are you ready to launch into the world of product management? Well, you’ve come to the right place. Being a product manager is like being the captain of a ship – you need to steer your product in the right direction and keep it sailing smoothly. But to do … Continue reading Top 10 Skills You Need to Be a Great Product Manager
April 12, 2024
One may be tempted to ask, why should Nigerians choose Air Peace? I’ll answer with this piece. For years, before the intervention of Air Peace, Nigerians lived with soaring flight ticket prices. Operators blamed an array of factors for repeatedly hiking fees—exchange rate fluctuations, the cost of aviation fuel, and foreign exchange proceeds owed … Continue reading Why Nigerians Should Choose Air Peace, Despite Rivals’ Reduced Ticket Prices
April 12, 2024
In the competitive landscape of Property Technology (PropTech), effective marketing strategies are essential for PropTech startups to stand out, attract customers, and drive engagement. With innovative solutions transforming the real estate industry, PropTech startups must deploy strategic marketing tactics to effectively communicate their value proposition, build brand awareness, and foster meaningful relationships with their … Continue reading Driving Customer Engagement: Effective Marketing Strategies for PropTech Startups
April 11, 2024
In today’s competitive job market and professional landscape, personal branding has become more important than ever. Your brand is a reflection of who you are, what you stand for, and the value you bring to the table. It’s how you differentiate yourself from others and position yourself as a unique and valuable asset in … Continue reading The Power of Personal Branding: Building Your Professional Identity
April 10, 2024
Social selling is changing how businesses interact with potential customers, leveraging the power of social media to facilitate direct engagement and personalized communication. As we look towards the future, understanding the shifts and trends in this strategy is essential for companies aiming to maintain competitive advantage and foster sustainable growth. Read more about Social … Continue reading The Future of Social Selling: What Businesses Need to Know
April 10, 2024
Leisure-loving residents of Lagos are all but familiar with the Landmark Beach Resort. The Landmark Beach Resort is an expansive ecosystem of businesses drawing its life from the Atlantic coastline, this area attracts visitors by the thousands on any given day—and especially on work-free weekends. So it’s something of a worry that much of … Continue reading How the Landmark Beach Resort ‘Problem’ Could Affect FDIs to Nigeria
April 9, 2024
High-quality product photos are essential for grabbing attention and driving sales on social media. But expensive cameras and studio setups aren’t necessary. With your smartphone and a few clever tricks, you can capture stunning product images that convert browsers into buyers. In this article, I’ll share a comprehensive guide to taking captivating product photos for … Continue reading How To Take Product Photos with Your Phone for Social Media Sales
April 8, 2024
Collaborative social media campaigns represent a strategic approach for brands aiming to expand their influence and connect with larger audiences. By joining forces with other brands, companies can create powerful alliances that leverage mutual strengths, resulting in innovative and impactful marketing campaigns. Read more about Social Media This synergy enhances brand visibility and fosters … Continue reading Collaborative Social Media Campaigns: Partnering with Other Brands
April 8, 2024
Have you ever heard the saying “You can’t teach an old dog new tricks”? Well, that doesn’t apply to business! Just like anyone else, businesses can grow and learn. The secret lies in having a growth mindset. Here’s the thing: businesses with a fixed mindset believe they’ve reached their peak. They think things like … Continue reading The Growth Mindset: How to Think Like a Business Leader
April 6, 2024
Happy clients are the lifeblood of any business. They come back for more, recommend you to others, and help your business thrive. But how do you keep those clients happy? Through effective customer service. Here are 10 top customer service tips to turn satisfied customers into raving fans: Read more about Business Roll out … Continue reading 10 Customer Service Tips for Keeping Your Clients Smiling
April 6, 2024
So you’re a Nigerian entrepreneur, congratulations! You’ve chased your dream and built a business. Now, what about your future and your business’s future? Here’s where investing comes in. Investing is like planting seeds – you put in some money now, and hopefully, it grows over time. In this article, we will explore 10 different … Continue reading Top 10 Investment Options for Nigerian Entrepreneurs
April 5, 2024
In the vibrant landscape of Nigerian business, mastering cash flow management is essential for sustained success and growth. With the country’s unique economic dynamics and challenges, businesses must adopt tailored strategies to effectively manage their cash flow. In this article, we delve into the significance of cash flow management and provide actionable tips for … Continue reading Optimizing Cash Flow Management For Nigerian Businesses
By guestpost
April 5, 2024
Improving customer service is critical for business success, and social media platforms offer a unique opportunity to elevate the customer experience. These platforms provide a direct and immediate way to interact with customers, address their concerns, and build stronger relationships. Read more about Social Media As more consumers turn to social media to express … Continue reading Improving Customer Service through Social Media Platforms
April 4, 2024
On Saturday, March 30, Air Peace, one of Nigeria’s better-known indigenous airlines, began flying passengers on the Lagos-London route. Its entry into this arena has been a big deal—it’s offering fares up to 66% lower than its competitors. Days afterwards, we’ve seen various international airlines follow suit, with substantial reductions in the fares they … Continue reading Air Peace Intl Ticket Prices Could Disrupt Nigeria’s Aviation Sector
April 3, 2024
Starting a business on your own is a thrilling journey, but as your dreams expand, so should your team. Transitioning from a solopreneur to a CEO means embracing growth and building a team that shares your vision. Here are some simple steps to help you navigate the hiring process and scale your business successfully. … Continue reading Transitioning From Solopreneur to CEO: Tips for Hiring Your Team
April 3, 2024
Running a software business, especially a SaaS (Software as a Service) company, is like tending to a garden. You plant the seeds of your product, nurture them with care, and watch them bloom into a beautiful array of satisfied customers. But to make your garden flourish, you need to know how to attract more … Continue reading Growing Your SaaS: Easy Strategies to Get More Customers
April 3, 2024
The impact of user-generated content (UGC) on brand perception is profound and far-reaching. As businesses strive to establish credibility and foster loyalty, user-generated content emerges as a powerful tool for building trust. Read more about Social Media Authentic experiences shared by users, from reviews to social media posts, serve as testimonials to the brand’s … Continue reading Leveraging User-Generated Content to Boost Brand Trust
April 2, 2024
Social media platforms like TikTok offer fantastic opportunities for businesses to reach new audiences and grow their brands. If you’re in the t-shirt business and looking to expand your reach, TikTok can be a powerful tool in your marketing arsenal. In this article, I share some simple tips to help you leverage TikTok to … Continue reading Boost Your T-Shirt Business with TikTok: Simple Tips for Success
April 2, 2024
A few years ago, in 2021, the Igbo apprenticeship system was introduced into the Harvard Business School curriculum and even appeared in the Harvard Business Review. This once localized system of indigenous practical business schools has now gained worldwide recognition and is even taught in business schools across the world and spoken of in … Continue reading Igbo Apprenticeship System: History, Nature and Tips for Innovation
April 1, 2024
Sim Shagaya, a serial entrepreneur and CEO of uLesson, has introduced his latest venture, The Honey Badger Fund (HBF), aimed at supporting “extraordinary Africans.” Read more about Business “We invest in companies that are changing Africa for the better. More than just capital; we bring experience to our partnerships with entrepreneurs,” states the fund … Continue reading Sim Shagaya Announces Launch of The Honey Badger Fund for African Startup
