BUSINESS

11 Killer Strategies On How To Win Customers For Life

The oxygen every business breathes on is its customers. Without customers, no business can thrive. Winning a customer for life is comparable to the challenge of wooing a princess. Read more about Business Can customers be won for life? Is

Brands We Love: Seagle Property Development Company

Seagle Property Development Company is a real estate planning, development, management and investment firm that constructs and delivers residential and commercial property in Lagos. Its market is primarily the upscale business districts and neighbourhoods of the city. Read more about

SME Spotlight: Posh And Pristine

Posh and Pristine is a wedding and events planning company located in Abuja. Besides organizing weddings, they also provide planning and execution services for other occasions, including formal and informal ones. Read more about Business As its name suggests, Posh

How To Turn Your Excess Inventory Into Cash

You build up excess inventory when there’s less demand for your product than what you’re offering. This could be a big bother for you, as surplus stock takes up space and ties up capital that you could have reinvested into

Why Small Businesses Should Engage In Bookkeeping 

    Bookkeeping is very pivotal to business growth. It is very integral to ensuring that your businesses are well-organized. To start with, bookkeeping can be defined as the activity or occupation of keeping records of the financial affairs of

3 Reasons Why People Buy: Lessons For Small Business Owners

  Human beings are creations of habits and behaviors, and your ability to study human behaviors and use them appropriately can give you an edge in your business. If you can apply behavioral research in your marketing strategy, you will

5 Habits Of Highly Effective Businesses 2

Habit is the backbone of consistent success. This is especially true in the business world. One of the greatest truths is that successful companies thrive on corporate habits and culture. It is these habits and corporate culture that form the

How To Win Your Digital Marketing And Branding Game With The Five Love Languages 

  The most successful companies invest in their customers’ happiness. They deploy several means to show how much they love and understand their customers and act accordingly. The biggest secret behind millions of customer bases of leading companies in the

5 Key Market Insights Before Launching Your SMEs In Nigeria

    Small and medium-scale businesses contribute 60% to Nigeria’s GDP. However, over 70% of new SMEs do not make it to their third year due to inherent problems peculiar to Nigeria. Findings show that most businesses that collapse before

Brands We Love: Chemiron

Chemiron is a Nigerian pharmaceutical company and one of the leading supplement producers and suppliers in Nigeria. It develops, produces and markets a range of medical products that are aimed at improving the quality of life of its diverse customer

Top 5 Offline Campaign Strategies You Should Be Trying Out Now

I understand that there is a craze for marketing offline marketing campaigns. But can I inform you that there are offline strategies that work? Absolutely! In this digital world, there seem to be some offline marketing strategies that continue to

FinTech: 3 Apps To Manage Your Business Finances

Most adults want to be financially free and stable. Not just in their personal finance but also in their businesses. Having a thriving business may improve your chances of being stable financially but it does not guarantee it. If you

5 Relevant Entrepreneurship Courses You Should Take

The business world is a highly competitive environment. As an entrepreneur, you must be well-equipped before venturing into it to avoid any casualty. Like every other pursuit in life, you cannot start a thing without, first of all, counting your

Brands We Love: Webstructures Communications

Webstructures Communications is an Information Technology company based in Lagos. It provides a variety of technology-driven solutions to companies, government agencies, and other organizations. The range of services it offers includes web development, mobile marketing, software development, and live event

Business Growth Tips: How To Generate More Sales Leads With Your Website

One thing that websites can do for the businesses that own them is to generate new sales leads. If companies prime their sites for this purpose, they could draw in a continuous stream of potential customers. However, this rarely happens

How To Overcome Entrepreneurial Challenges

The common term these days is “start a business”. But sometimes, we fail to realize that the entrepreneurial journey is not for the lily-hearted. Several entrepreneurs have faced grave challenges that made them give up on themselves and their businesses.

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