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I understand that there is a craze for marketing offline marketing campaigns. But can I inform you that there are offline strategies that work? Absolutely! In this digital world, there seem to be some offline marketing strategies that continue to thrive. These strategies are proven to deliver massive results, sometimes, even more than the online strategies. So, are you an entrepreneur that has tried online marketing but it isn’t working for you? Or are you just curious about the next big step for your business? You are at the right place.

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In this article, I will be sharing my top 5 offline campaign strategies which you should be trying out right now.

Flyers and banners

The effectiveness of flyers and banners cannot be overemphasized. Despite the trend of social media posts and online flyers, physical handbills still work. This is one strategy that can drive results. Just print eye-catchy flyers and banners, and have them displayed in strategic places related to your niche. For instance, you can have them in hotels, bars, schools, hospitals, parks, markets, etc. Anywhere people gather and stay for a long time, ensure you make your brand known. If you are buoyant enough, you can even make use of billboards in strategic places. People get to read them, especially in traffic, they look around and notice your brand. What this does is that you might not start raking in sales immediately, but it builds market awareness, which is a great step towards eventually making sales.

Business cards

Several entrepreneurs see business cards as outdated. But it is an age-long marketing technique that still yields results today. It is not always convenient to share your online portfolio, resume or e-business card with people you meet. You might just have to quickly hand them your business card and have them contact you.

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Going through your business website at first might be a huge task for a prospect, but when you simply hand them your card, they get all the information they need at a glance; your company name, services, address and contact details. If they now want to further investigate your brand, then they can visit your website which will also be indicated on the business card.


If you have considered that your brand is not making progress as it should, a viable option could be to rebrand. And since we are talking about offline marketing, this will reflect in your packaging. So, let’s say you own a product-based business, you can consider changing your packaging, to make it look more interesting, depending on what your rebranding goal is. That is a good way to intrigue your already existing customers and in turn, attract new customers to your business.


Although this is not strictly an offline marketing strategy, it is just a clue that you do not necessarily need to have an online platform to offer discounts. It is a great way to ensure customer loyalty.

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Just inform your customers that you will be offering them discounts. It could be discounts on first purchases or bulk purchases, depending on your motive and discount plan.

Free workshop

This strategy works like magic! There are several individuals and businesses that host free webinars and training on different topics/skills. This could also be you. instead of doing this online, you can host free workshops for people physically. This also depends on your niche. For instance, if you own a publishing outlet, you could organize a free writing workshop for people to come together and get trained in the art of writing. This way, you are making your brand known. You can then collect their contact details and retarget them; that is, market your services to them. And if they got value from the free workshop, they will be ready to patronize you.

You can take some time now to reflect on these strategies. Have you tried any of them before? If not, what are you waiting for? Take a chance on this and change the marketing narrative of your brand.

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This article was first published on 11th July 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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