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This has accounted for the deaths of many startups and businesses in Nigeria. In this article, I discuss five pivotal market insights that can equip any new business for lasting growth and development.
Environment Capability And Profitability
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Many businesses in Nigeria have shut down because of failure to meet the required regulations that govern their business type. This is why you invest in a company’s legal team before starting an operation.
Proximity To Market
Mode Of Publicity, Campaign, And Advertisement
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It is advisable for businesses in Nigeria to carry out a blend of both online and offline campaigns, because over 60% of Nigerians are either not connected to the internet or are not regular users of social media.
Accessibility To Raw Materials
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