BUSINESS

How To Expand Your Customer Base As An SME

  Here is the big stuff about business growth and success: the larger your customers, the larger your profit. The goal of every company is to increase their customers. What happens when your customer base expands from 400 to 1000?

How To Set Up Your Small Business For Success 

  A successful business is structured in such a way that it is positioned for success. If you want to enjoy the business’s success, you must set it up in a way that it wouldn’t fail. Running a small and

How To Create Mobile Conversion Rates For Your Business

  The world is mobile-driven. A large number of internet users access the internet with their mobile phones and devices. With mobile devices now making up over half of total world wide web traffic, websites can no longer afford to

How To Become A Fashion Dropshipper In Nigeria

If you are searching for business opportunities in Nigeria, there are chances that you may have come across dropshipping. Dropshipping can generate high returns if properly handled, and it can be done from the comfort of your home. It requires

Ways To Grow Your eCommerce Business

  What is eCommerce? E-Commerce involves commercial transactions conducted electronically on the internet. The commercial activities may include trading, banking, insurance, advertising, communication, etc. E-commerce has its various types and these types are to be considered when growing the e-commerce

Three-Dimensional Marketing Strategy That Will Shoot Your FinTech Company To The Moon

  Profitability is at the heart of every business’s growth; it is the life wire that keeps the business up and running. However, profitability is possible when marketing is successful. As a FinTech company, there are things your audience wants

How To Build An Audience That Buys From You

  Building a successful business lies in having a ready market that will buy or patronize you. Without an audience, how do you expect your business to grow? Your audience is very pivotal to the growth of your business. The

5 Things You Should Do To Save A Failing Business

  A business fails due to various reasons ranging from lack of finance to low customer turnout or poor sales to debt and so on. However, no business hasn’t faced downtimes. It takes applying the right techniques to kickstart and

How To Attract The Right Talent For Your Small Business

Small business owners often complain of their inability to find the right persons to fill the openings they have within their businesses. This is understandable as the more qualified and skilled talents will always seek opportunities with bigger firms. However,

Steps To Selling Better On Instagram

Instagram, today is no longer a media for socializing and making friends alone. Instagram as a social media network has a lot of selling advantages, especially among influencers. It has and is still serving as a tool to drive market

How To Create An Effective Disaster Recovery Plan For Your Small Business

No business wants to be hit by a disaster-certainly, not the sort that weakens its ability to continue operating or causes it to shut down. Read more about Business Unfortunately, disasters-whether they’re floods, fires, or cyberattacks –is a part of

Intricacies Of The Word Of Mouth Advertising

  Word of Mouth (WOM) advertising is the best and cheapest form of advertising. It requires little or no effort to get consumers’ patronage. Efforts are only needed to ensure that consumers get the utmost satisfaction from the consumption of

4 Ways To Use Pinterest For Social Media Marketing

Social media marketers have witnessed the usefulness of Facebook, WhatsApp, Twitter, and Instagram when it comes to marketing. More customers are gained when these platforms are utilized in any social media strategy. This article will discuss Pinterest, an app that

Business Growth Tips: How To Turn Your Customers Into Your Brand Ambassadors

It’s one thing to satisfy your customers with your products and services, but quite another to have them enthusiastically spread the word about your business to their contacts. The former is a decent goal to aspire to. However, converting customers

5 Pros Of Using WhatsApp Business As A Fashion Entrepreneur

WhatsApp business app was launched in January, 2018. It is platform small fashion business owners can leverage for the growth of their business. WhatsApp unlike other social media apps makes you and your customers more connected. Read more about Business

What Every Small Business Should Do Every Three Years

  According to studies, it is recommended that every business should engage in a general overhaul, overview, reassessment, and revamping of their businesses. This is different from having monthly, bi-monthly or annual meetings. Every three years, leading businesses redesign and

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