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It’s one thing to satisfy your customers with your products and services, but quite another to have them enthusiastically spread the word about your business to their contacts. The former is a decent goal to aspire to. However, converting customers into brand ambassadors raises the prospects of even more people being attracted to your business, drawn in by the good report that your customers have shared with them.

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If you’re a business owner, you’ll certainly want your clients to be impressed enough by what they get from you to tell their friends, family and acquaintances about it. But getting them to this point isn’t always easy. There are a number of things you must do to achieve this degree of success with your service delivery.

Here, we’ll talk about some of those things, and explain how to apply them to your business.

Provide Quality Products And Services

This should sit at the foundation of any effort on your part to turn your customers into brand ambassadors. You only stand a chance of making that happen if you consistently supply them with great products– or more precisely, top draw solutions.

In order to tick this box, you should know what problems you’re trying to solve for your customers. If you have a thorough knowledge of your customers’ challenges, you will be better able to design a product or service that is an adequate solution for it. Of course, you’ll also need to deploy the right combination of resources required to build that solution and make it stand out from other alternatives in its niche.

Treat Customers With Respect

People prefer to patronize businesses that treat them humanely. Even if you’re shipping world-class products to your customers, you won’t keep them loyal to your brand for a long while if you don’t engage them respectfully. They expect you to value them. Do what you can to meet (and exceed) this expectation.

You can work on this by training your customer-facing teams in the etiquette of customer relations. Let them know how important it is to be courteous and professional in dealing with people, and show them how to handle difficult clients.

Correct Deficiencies Quickly

You won’t always be able to deliver perfect products to clients. And even when you do, some of them may fail how to use them effectively. When customers bring issues like these to your attention, you should try to resolve them as quickly as you can.

Your customer service people will have to take up these submissions rapidly, and profer solutions where they can. When it’s an issue outside of their area of knowledge or expertise, they should escalate it to persons within your organization who can tackle it.

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Nurture A Strong Relationship With Your Customers

The previous steps we’ve discussed set things up fairly nicely for a positive rapport between your business and its customers. But there’s more you’ll need to do if you’re going to build a strong relationship with them.

Some of the things you can do to nurture a good relationship with them include sharing helpful information; asking for, taking, and working with feedback; giving gifts on special days, seasons, or occasions; and regularly communicating with them over the channels they prefer (you could use multiple options if they’re open to it).

Offer Incentives

Your customers will be pleased if you reward them for remaining loyal to you. This reward could be discounts, free products or services, or gifts. Whatever you go for, they should be things that your typical customer will be happy to receive.

The incentives you offer could also be clearly built to encourage existing customers to refer their contacts to your business. Referral programs are among the most effective ways to turn your customers into ambassadors of your brand.

Ask Customers To Spread The Word

Sometimes, all you’ll need to do is to encourage your customers to tell other people about your business. Ask them to refer their friends and family to you when they need the kind of product or service you provide. This achieves the same outcome as a referral but isn’t propelled by any defined incentive.

Word of mouth is one of the most effective ways to get people interested in a business’s services. But if it’s going to work for your enterprise, you’ll need to remind your customers to spread the word about it. They will certainly be happy to do so if they’re satisfied with the service they get from you.

Build A Brand Worth Identifying With

People will want to identify with your brand if it has a positive public image. Such an image is built over time, through messaging that casts it in a good light, and via a track record of delivering on its promise of quality service.

If your business has created a brand for itself that’s well-received by the public, your customers will have no reservations about promoting its offerings to their family, friends, and colleagues.

Final Words

You can make the transition from merely pleasing your customers to making them active ambassadors of your brand. Take the steps we have discussed here, and you’ll soon begin to secure patronage from people who your existing customers have brought into your business.

Featured Image Source: The Guardian Nigeria News
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This article was first published on 4th April 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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