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  Here is the big stuff about business growth and success: the larger your customers, the larger your profit. The goal of every company is to increase their customers. What happens when your customer base expands from 400 to 1000? I can surely tell you will be glad. One famous businessman quipped that “it is the customers that pay the salary.” Another stated that customers are the lifeblood of a business. Little wonder it can be depressing when you notice a decline in your customer base and can be soul-uplifting when you notice an increase. However, increasing your customer base takes precise, accurate strategies, planning and execution. In this article, I am going to give you five proven strategies that will help you in expanding your customer base.
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  • Get To Know Your Prospects And Customers
The biggest reason why you aren’t selling is that you’re selling to the wrong people or you aren’t selling what people want. Let me give you this illustration: it is unwise to sell ice blocks to Eskimos. You’ve got to come down to the tropics where the heat is above 30°c to sell a great amount of ice. Selling to the right people means understanding your demographics. Know who needs your product. If you are selling sanity pads, your demographic is the feminine gender. And if you are into distribution you’ve got to be friends with marts and stores owners and pharmacies. Further, you need to engage in customer personalisation. You’ve got to know what your customers need and develop your business to meet their needs. Needs could range from products, services and convenience. For example, a lot of working mothers within your locality might need childcare and home management services if you check properly. 
  • Support Existing Customers While Searching For New Ones
There are two ways to boost business engagements – win over new customers or get existing customers to spend more. Many businesses make the mistake of neglecting existing customers as they go in search of new ones. But the truth is this, you must continue to give your existing customers premium services. That was why they came in the first place. You promised them quality. Some business experts have argued that customer retention is another way to guarantee repeat purchases and referrals. Therefore, it is in your best interest to treat existing customers with surprises such as discounts, gifts, bonanzas and so on. On the other hand, towards getting new customers, you need to deploy several strategies such as social media marketing campaigns, cold calling and cold emailing, one-on-one conversations and so on.
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  • Offer Great Customer Service
Great customer service has a great effect on people. Just like Maya Angelou opined, “people will never forget how you treat them.” Studies have shown that 78% of people walked away from a sale as a result of poor customer service. Creating memorable moments will do two things for your business – repeat sales and referrals. Little wonder, Jeff Bezos told a group of businessmen that words of mouth are the fastest way to increase your customer base. People love to share experiences. Therefore, take the time out to assess your customer service, make sure you respond to your customers quickly and keep an eye on social media so you can offer great service online too. Your customer numbers should grow as a result.
  • Make The Most Of Your Networks
Christianity grew as a result of evangelization. But evangelization is anchored on networking. Hence, building a great deal of network can be a good way to increase your customer base is your best bet. You can explore all options available: social media, trade fairs, one-on-one conversations, emailing and so on. Many leading small businesses come from networking, something they are passionate about. Accordingly, you need to be open to reaching people. For instance, telling at least 5 people a day about your business is pivotal to customer base expansion.
  • Partner With Other Businesses 
Your ideal customer will already have relationships with other businesses and this extends a great opportunity for you. By collaborating with other businesses which offer complementary services, you can not only reach a new audience but also potentially offer more to your customers. For example, if you are into the sales of foods, you can partner with a nutrition advisory. Featured Image Source: Rocket Reviews
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This article was first published on 8th April 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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