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  According to studies, it is recommended that every business should engage in a general overhaul, overview, reassessment, and revamping of their businesses. This is different from having monthly, bi-monthly or annual meetings. Every three years, leading businesses redesign and redefine their business process. It is like doing a general checkup, from the bottom to the top. 
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Why studies insist on a triennial general review and revamp of businesses is because it is cost-effective, and irregular or short-term changes can disrupt the business process negatively. Further, engaging in a triennial review is a good way to access and rebirth your business. It is therefore very expedient that businesses do certain things every three years. In this article, I discuss briefly the triennial strategies you need to execute in your business to build sustainability and growth.
  • Employee Training Session
The success of any business is anchored on competent staffing or an expert workforce. However, managing an expert workforce that can bring the desired effect is tedious. Thus, the best way to keep your business in shape for your customers is continual training and retraining of your workforce.
  • Update Your Website
The three-year mark is a tremendous juncture in your business to evaluate and review your website and make sure that it reflects your brand in the best way. As your business grows, there’s a possibility that the website you started with is no longer keeping up with what you want customers to see now. Therefore, every three years, you should update your website to reflect the present values and images of your brand. The perks of updating your website are that it improves its search engine optimization (SEO). Always remember that your website is your digital storefront, so it’s important that it stays visually alluring and functional to attract customers. Employing a professional team will help you achieve the right results, working to user experience guidelines that customers will expect to see.
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  • Carry Out A HR Audit
Carrying out an HR audit can minimize the risk of legal drawbacks, but it is also important to boost strategies and techniques within the business. An HR audit, although time-consuming, will be in the best interest of your business because it will keep you abreast with the latest regulations, access to current data on team turnover, which can be evaluated and actions taken accordingly, and modify the business to meet the demands of staff. Through an HR audit, you can redesign your business to meet new targets and reach new goals, while at the same time empowering your staff to do so.
  • Revise Your Business Plan
When you first launched your business, you certainly developed a business plan outlining your goals and ambitions for the business. But after three years, there’s a big possibility that the goals you had no longer fit your vision for the business, or the company has gone on a different path than you might have envisioned at the start. The three-year point is a valid reason to evaluate your business plan and revise it as necessary to fit where you are now and where you want to be in the short and long term.
  • Assess Social Media Accounts
Social media are important assets for growing businesses, therefore, they should undergo assessment and restructuring. The big truth is that social media is an asset that can benefit businesses, because it is a platform where multiple operations are carried out. Social media reviews involve reviewing the most profitable content so you can see the commonalities between each post, as well as looking at the individual components of your social strategy, such as the quality of your written copy, post frequency, and the mix of content and the branding consistency. Featured Image Source: Oddy Uniwraps
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This article was first published on 3rd April 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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