WhatsApp business app was launched in January, 2018. It is platform small fashion business owners can leverage for the growth of their business. WhatsApp unlike other social media apps makes you and your customers more connected.
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Aside from the fact that WhatsApp is popular for chatting with friends and family members, as a fashion entrepreneur you can use the platform to interact and engage with your customers. This article will shed more light on how you can use WhatsApp Business for your fashion business as a fashion entrepreneur to take your business and customer engagement to a higher level. The pros of Whatsapp business are: 
  1. It can be used to display your catalog
There is a section on your WhatsApp Business Profile where you can add relevant information about your business or showcase your products and services with prices, pictures and link to the product on your website.  For instance, if you are rendering fashion services like sewing, you can add pictures of clothing made by you and the prices you charge for such service.  Displaying your catalog is similar to the procedures used in physical markets in Nigeria; you show the customers your products and tell them the price and you both bargain. 
  1. Use of automated responses
With WhatsApp Business, you can make use of automated responses. These  responses can be preset by you and when your customers send certain messages, they get instant reply. This is a good way to engage your customer if you are not available. The automated response keeps them busy till you can reply them. An example of automated response is : Hi. Thank you for contacting The Inclusive Designs. You can go through our catalog and let us know what you need. We will reply you shortly. You can be creative with writing automated responses, but make sure it is relevant and helpful to your customers.
  1. It helps to segment your customers
You can organize your customer contacts or chats with label. When you differentiate your customers, you can send them tailored messages based on the different label classification. In addition, it helps to easily manage your chats with filters to sort by unread messages, groups, or broadcast lists.
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The advantage of segmenting your customers is that it helps you send different information to different sets of customers without having to send it to them one after the other or send to your whole contact list.
  1. It can be leveraged as a customer service channel
One of the greatest advantages of Whatsapp Business is that it helps you to maintain a swift, comfortable and direct link to your customers. This makes your pre-sale, sale and post-sale easier. Many customers feel more connected to a brand when they use messaging apps like WhatsApp Business.  You can use the messaging app to create a long lasting relationship between you and your customers. 
  1. You can check your business statistics
You can generate reports for basic information or metrics, like the number of messages sent, delivered, and read, and the deliveries made. Infact, it can be used as a business record to review how your business is doing overtime. It can also aid your understanding of customer behaviour and analytics. To capture it all, the advantages of using WhatsApp Business are numerous: it does not consume much data, you can use status as a marketing strategy, it can be used to send personalized messages and broadcast messages. The app can easily be downloaded on Playstore, Palmstore, etc., and it is very easy to use.  References Wikipedia SendPulse Featured Image source: How Nigeria News
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This article was first published on 4th April 2022

agbagba-bukola

My name is Agbagba Bukola. I write about the business and exciting world of fashion.

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