BUSINESS

How To Start a Branding Agency in Nigeria

  Branding companies help businesses establish a unique brand identity that their customers and target market recognize. But what is a brand? A brand is anything attached to a business that makes it more easily identifiable. Such things will include

How Nigerian Startups Can Handle The New Japa Wave

  According to a recent survey, Nigeria emerged as the highest number of immigrants in the United Kingdom and the second-highest recipient of the UK Work Visa between December 2019 and June 2022. This is a classical case of brain

How To Create an Authentic Brand Story and Gain Trust

A good story moves people; it moves the world. Only when you can create amazing stories will your prospects tend to look in your direction. Storytelling is important in every business. It is essentially what drives sales. No one wants

5 Things to Consider Before Entering a New Market

Entering a new market can be daunting. It comes with its storms, and only the strong at heart can paddle through. One of the most common growth strategies is to expand to new markets. Nonetheless, expanding the right way is

5 Social Media Marketing Ideas for Real Estate Businesses

Social media marketing is constantly evolving. And only when you evolve with it as well will you succeed at it. As a real estate business, there are specific things you must do to get to the next level. Real estate

How to Start Social Media Marketing as a Beginner

Social media marketing can be overwhelming, with over 100 million daily active users. You need to get on Facebook, Twitter, Instagram and other platforms, but sometimes, you don’t just know what to do. Read more about Social media You might

Business Growth Tips: How To Increase Your Business’s Market Penetration

Companies are always on the lookout for opportunities to increase their share of the markets in which they are active. They want to expand their presence in such markets so that more people become their customers and use their products.

Brand Hate: How Nigerian Businesses Can Deal With It

  Our previous article dealt with brand hate and how businesses can deal with it. We identified several reasons why brands are hated. They include a feeling of indispensability on the part of brands, which evokes brand hate in customers;

The Top States In Nigeria’s Ease Of Doing Business Rankings

Gombe, Sokoto and Jigawa States are the easiest states to do business in Nigeria in 2021. That’s according to the Presidential Enabling Business Environment Council (PEBEC), chaired by Vice President YemiOsinbajo. Read more about Business The data contained in the

How To Set Up a Product Distribution Network

A business that does not have a solid distribution network is built on very weak soil. Of what use will it be to have the best product, best packaging and the best team without having a distribution network that sells

6 Creative Ways To Generate More Leads

Every business desperately needs to generate more leads to eventually make sales. The marketing world is crazy, with many things staring at our faces. One question is how a business can truly stay afloat and maximize its marketing efforts. Read

Content Marketing: Tips for Improvement

  Content marketing is the new gold. Only those who are getting it right will reap the benefits. In your content marketing process, you might make mistakes that reflect the gloomy results you get. Read more about Business Content marketing

Underserved Markets: 4 Lessons for Founders and Entrepreneurs

  Like many other African countries, Nigeria is filled with many underserved markets. This spells opportunities for investors and entrepreneurs. However, many investors and founders have launched their businesses and startups in Nigeria without first doing thorough due diligence, leading

How Founders Can Sell Effectively in Underserved Markets

  Selling in an underserved market like Nigeria and Africa is very different compared to developed economies. While in developed economies, there are a lot of liberalization policies. Whereas in underserved markets, there are a lot of restrictions, which can

Creating an Editorial Plan

  Several marketers are about creating content, posting it, running ads and calculating metrics. A few are bothered about creating an effective strategy to ensure their marketing efforts are not futile. You must understand the dynamics of creating a strategy

Business Growth Tips: How To Turn Your Customers Into Brand Advocates

A business owner who knows how important his or her customers are to the success of their enterprise will do all he or she can to please them. Besides their patronage, satisfied customers could recommend that business to their family

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