A business owner who knows how important his or her customers are to the success of their enterprise will do all he or she can to please them. Besides their patronage, satisfied customers could recommend that business to their family and friends—and get people in their network to become buyers of that business’s products.
But the pipeline from pleased customers to loyal fans won’t build itself. It often takes a concerted effort on the part of the business in question to make its happy clients invite others to use its products or services.
If you would like your customers to become brand advocates—people who willingly spread the word about your business and its offerings –here are seven things you could do to make this happen.
Guarantee A Great Customer Experience
The journey of converting regular product users into enthusiastic fans of your brand begins with providing them with an exceptional customer experience. This isn’t just about the quality of your product or service (although this is definitely part of the package). It’s also about treating each buyer as a unique individual, engaging them respectfully, and quickly resolving their issues. The more you’re able to guarantee a great customer experience, the higher the chance that some of your clients will let other people know about your business.
Organize A Customer Loyalty Program
You could organize a loyalty program that rewards people who frequently buy from you and regularly engage your brand. Many of your long-standing customers will be pleased with this and may become more inclined to inform their contacts about you. That’s besides them getting incentivized to purchase even more of your products.
Reward Customers For Referrals
People will be more willing to tell their friends and acquaintances about your brand if they get rewarded for referring them to you. Even without the promise of pay, referrals are the most effective means of garnering new customers for most businesses.
Throwing in benefits supercharges the word-of-mouth marketing strategy and will make a lot more of your customers into foot soldiers for the growth of your enterprise.
Surprise Your Customers
People in your business’s target audience will likely love it if you surprise them with a gift after they’ve bought something from you. Even if it’s something modest, they may be happy enough to mention it on social media, or to someone they know. This amounts to good publicity. And if there are enough of them saying positive things about your company after they’ve got a nice gift from it, you could have a good number of first-timers drawn to your business by their reviews.
Over-Deliver On Your Promise
When you go over and beyond what you’ve promised with your service, the people who use that service will be pleasantly surprised. They could be impressed enough to mention their experience with your brand to their friends and family. Cultivate a culture of excellence that exceeds what’s on your menu, and your customers will let the world know how great you are at what you do.
Provide High-Value Content
Create and share content that’s valuable. Your blog posts, newsletters, and social media posts should contain material that your typical customer will consider useful. If you consistently put out this kind of content, the people who receive and engage with it will begin forwarding it to others.
And that can only be good for your business, as it may move more persons into your lead conversion funnel.
Be Active On Several Channels
This isn’t a call for your business to spread itself thin across every digital channel possible. We’re simply saying that you should be present on the communication platforms where your average customer can be found. This may include certain social networks, as well as email and chat. Use social listening tools to track posts that mention your business, and engage them. By interacting with customers, prospects, and your broader audience online, you’ll encourage them to create User Generated Content (UGC), which may include positive reviews of your products.
Your customers can become fans of your business and be willing to tell the world about your services. But you will need to build their trust in your brand in order to make this happen. You can follow the steps we’ve discussed here to make them get the word out about your enterprise.Featured Image Source: Apex Loyalty
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