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As a business owner or a company’s marketing/content strategist, you must create a workable plan for your marketing process. This involves creating an editorial plan. It can also be referred to as a content calendar. It is not enough to map out your marketing goals, it is necessary that you enforce actionable steps to help you achieve those goals. These actionable steps could serve as your editorial plan. According to Parsely, an editorial plan “partners with your content strategy, helping you maximize the value of your content and achieve your marketing goals”. In a nutshell, your editorial plan maps out your step-by-step approach to creating your content. It includes your content topics, ideas, and style guide. In this article, I will show you how to step up your marketing game by creating an effective editorial plan.
Know your audience
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What is their buying behaviour? What is their demography? These must also be considered when creating your editorial plan. You can’t afford to create content that no one will consume. That will be a waste of time, effort and resources.
Create a style guide
Determine your content
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Draft content ideas for visual, audio and written content. Draft the topics you wish to write about.
Create a content calendar
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