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Business owners must know that brand hate is real, and if it isn’t dealt with quickly and decisively, it can be costly. Hence in this article, I identify additional four ways you can effectively engage brand haters.
Modification Of Pricing Procedure
Ensure Standards Are Taken Seriously
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Resellers, distributors, agents, and retailers must be incorporated into the process to ensure they comply with those standards. This will lead to customer satisfaction, which will also avert brand hate.
Track Customers Conversations
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Also, beware of high customer satisfaction ratings, which can be misleading. Studies have shown that customers don’t easily share what they despise about your brands, and it’s up to you to build the ambience that will prepare them to provide more information.
Improve Transparency And Inclusiveness
ConclusionBrand hatred in emerging markets like Nigeria is real. Hence, business founders and brand owners in Africa must adopt a more proactive approach to managing brand haters, who may be a hidden motivation for improvement and innovation. Featured Image Source: Adweek
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