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Every business desperately needs to generate more leads to eventually make sales. The marketing world is crazy, with many things staring at our faces. One question is how a business can truly stay afloat and maximize its marketing efforts.

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A lot of resources are constantly spent on ensuring that marketing campaigns are out there. It is only reasonable for the business to reap the dividend of these campaigns. This can only be achieved when there is effective lead generation.

How do we attract and retain these leads so much that they become loyal customers? The answer is not far-fetched. In this article, I will explain 6 creative ways to keep your prospects in mind and generate more leads.

Review your website design

If you haven’t created a website yet, good news! You have a chance to get it right the first time. And if you have, no worries, keep reading for a way to position yourself better. Your website is, oftentimes, the first interaction your prospects will have with your brand. You will want to make it as user-friendly as possible.

Your website should be simple and attractive. While beautifully designed, your website should have engaging content that keeps your visitors glued for a long time. You can also use chatbots to improve customer service on your website. These help in driving traffic to your website.

Create quality content

This is simple. Create content that your website visitors can resonate with. Let your blog be about topics they are probably searching for online. Keep your font style and size in check. Write shorter paragraphs and sentences.

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Add videos, pictures and graphics where necessary. And don’t forget to be original. You don’t want to be recognized as a “copycat”.

Use best SEO practices

If you want more eyeballs on your brand, you need to get your website to the first page of search engines like Google. Fewer people are likely to see the second or third pages of the search result. This means there is a need to ensure you rank well on the scale.

Optimize your content by making good use of keywords. This shows exactly what people are searching for online. Make use of short URLs, catchy titles and image tags. These represent your website as being relevant in the grand scheme of things.

Market through social media

Social media is gold. And only those that know how to mine it can enjoy its benefits. Marketing through social media is one of the greatest ways to generate leads which turn into customers. You can’t be known if you do not present yourself to the world.

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Learn the social media strategies that move businesses forward and implement them. Your customers are scrolling through their timelines right now, you can join the party, have fun and sell to them while you do so.

Organize webinars

Everything is online these days. Maximize the opportunity. You can hold webinars on topics your prospective customers want to discuss or find more information about. This can be done on YouTube or any other platform. Ensure that the content will deliver value to your prospects. A good way to go about it is to provide it for free. When they derive value, they will be more willing to look for more from where that came.

Work on your CTA

Your CTA (Call-To-Action) is what finally prompts your prospects to take action. The action could be downloading a free ebook, attending a webinar, buying a product, subscribing to your mailing list, etc. Whatever your CTA is, you must make it as attractive as possible. Be clear on the value you are offering, use bold colours and fonts, and make use of enticing images.

I hope this helps you make the best decision, even as you seek to generate more leads for your business. Be ready to work, and you will see the results in no time.

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This article was first published on 17th October 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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