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Content marketing is more than churning out a bunch of content and expecting many consumers. There is more strategizing to do to get it right. Have you been struggling with your content marketing process? Do you want to get more from your efforts? Then this article is timely for you. Here, I will be sharing tips on how you can improve your content marketing process.
Understand your target audience
Create content for each stage of the buyer’s journey
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For the engagement stage, create more personalized content via email marketing campaigns, webinars and ebooks. These kinds of content will keep them engaged with your brand, and then you can advertise to them at this stage. For the conversion stage, you will need to be more intentional. Here, you will be purely selling your product/service to them. You can achieve this by creating product demos and sharing testimonials.
Maintain brand consistency
Build trust and authority with your content
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Know as much as you can in your niche. Do extensive research, and come up with evergreen content in that area. It shows you have authority in that field.
Create SEO-friendly content
Be creative and repurpose content
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