Fashion

The Role of Social Media in Shaping Nigerian Fashion Trends

  Fashion in Nigeria has always been bold, expressive, and rooted in culture. But today, social media is the new runway. Platforms like Instagram, TikTok, Twitter, and even Facebook are no longer just for updates; they’re driving what people wear,

Top 10 T-Shirt Manufacturers in Nigeria

  Businesses, schools, and organisations of various kinds will sometimes require clothes to be mass-produced for specific uses. Given the costs involved, contracting such work to local providers is usually preferred over outsourcing to garment producers located abroad. For example,

She Just Wanted to Sell Clothes. Now She’s Dominating Fashion Search Trends

  In today’s highly competitive digital landscape, being found online is not just an advantage—it’s a necessity. SEO does this for you. This truth came to life in a surprisingly personal way when, after a session I led on increasing

How to Become More Creative in Your Fashion Business

Running a fashion business is exciting, but sometimes it can feel challenging to keep the creative ideas flowing. Whether you’re designing new pieces or finding ways to market your brand, creativity is the key to standing out in the fashion

How to Create a Content Calendar for Your Fashion Business

  If you run a fashion business, staying organized and on top of your content is crucial. Whether you’re a boutique owner or a fashion designer, creating a content calendar for your fashion business is a game-changer. It helps you

Apply for the SMEDAN Fashion Design Training For Nigerian Youths

  The SMEDAN Fashion Design Training is a 3-month training in fashion design and garment production in Nigeria’s capital city, Abuja. Read more about Opportunities It is an initiative born from a partnership between SMEDAN, the OSC Research and Creative

3 Innovative Startups Making Waves in Nigeria’s Fashion Industry

  Years ago, Nigeria’s fashion industry was dominated by men and women who specialized in the design of wear using various manually operated sewing machines and tools. However, this industry is gradually experiencing a remarkable transformation, fuelled by technological advancements

Moissanite Rings: Uniquely Beautiful and Socially Conscious

  Couples looking for something uniquely beautiful and socially conscious will find moissanite rings to be a modern take on the age-old custom of engagement jewellery. These boldly brilliant, long-lasting, ethically sound rings made of lab-created moissanite offer a strong

Fashion Icons on Social Media: Shaping Trends and Style

  Nigerian fashion has a dynamic and influential presence on the global stage, with several iconic designers and stylists making significant waves across social media platforms, especially Instagram. Here are eight Nigerian fashion icons you should consider following to get

How To Craft a Content Calendar For Your Fashion Business

  Establishing an online presence is crucial for reaching and engaging your audience. A well-organized content calendar is a valuable tool to help plan and execute your online strategy effectively. In this article, we will explore how to create an

Naija Christmas Style: Slay-Worthy Styles for the Festive Season

  The Lagos air hums with anticipation. Car horns jingle carols, street hawkers sing festive jingles, and a kaleidoscope of vibrant fabrics spills from overflowing markets. In this bustling Christmas frenzy, amidst towering owambe feasts and dazzling carnivals, one question

Brands We Love: Severe Nature

  The output from Nigeria’s fashion scene has evolved in significant ways since it began to be influenced by western styles a century or more ago. The chroniclers of this change have reported its transition from a space inhabited by

Brands We Love: House of Deola

  House of Deola is one of Nigeria’s most widely known fashion brands. It produces high-end women’s clothing that blends traditional Nigerian and contemporary western styles. The company is headquartered in Lagos, but has a global reach, as proven by

$10,000 Cash Prize on Offer in the AfDB Fashionomics Africa Contest 2023 for Fashion Entrepreneurs

  The African Development Bank (AfDB) invites fashion entrepreneurs to enter its Fashionomics Africa online competition for sustainable fashion. If you are building a business that will transform how clothing is produced, used, and recycled, you should consider getting involved

6 Common Types of Modelling in Nigeria

In Nigeria, a lot of people downplay modelling. To some, it is just a side hustle to pass away time. There are various kinds of models in Nigeria. Freelancers versus models signed to modelling agencies. Part-time models versus full-time models.

How To Acquire New Customers as A Fashion Entrepreneur

  Customers are the backbone of any successful fashion business. The more customers exchange legal tender for your services, your business grows. No fashion business can thrive without the constant influx of customers. Having new customers translates to more sales

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