Post Image

People always ask for the right time to start their fashion business. Of course, you don’t want to start too early and find yourself back in the trenches. Also, you don’t want to be too late to the party.


Read more about Fashion
To start a fashion business in Nigeria, you need to be armed with the vital tips below. The tips will point you in the right direction as to what, when, where and how. There is no shortcut to being a fashion designer or entrepreneur in Nigeria. It is a process that everyone willing to have a successful fashion business must painstakingly follow.

1. Know your craft and understand your target market

You need to have a clear vision of what you are doing. Craft can be learned and acquired. You can learn either sewing physically or remotely. It is paramount that you know the in and out of sewing. You don’t necessarily need to know how to sew to start a fashion business. If you can’t sew, you should know what it takes to produce clothes. You cannot be swindled if you know what you are doing.

You also need to study the fashion industry. Know what works and what doesn’t. Clearly state and plan how you will thrive in the industry. Starting a fashion business can be very overwhelming. You need to be armed with all the relevant information you need.

2. Identity your niche

Your niche is the who in your business. Who are you sewing for? Who are the beneficiaries of your services? Specify who your customers are.


Sign up for the Connect Nigeria daily newsletter
There are various niches you can venture into in the fashion industry. You can specialize in aso-ebi, robes, wedding dresses, corporate wears, custom outfits, children clothing, and many others.

Choose you niche based on your strength and skill set. Do something you enjoy and can do.

3. Identity your target audience

Within a fashion niche, there are various target audiences. There are target audiences within the bridal fashion industry, corporate wears industry and so on. You can decide to sew affordable or luxurious clothing.

For instance, if your niche is sewing wedding dresses, there are different price ranges under it. There are wedding dresses for below a hundred thousand naira, others costs higher. You can decide you sew wedding dresses for brides for less than a hundred thousand naira. Those intending brides are your target audience.

4. Locate a demand

The demand is the why? Why should people patronize you? What value are you offering? Your fashion business must solve a fashion problem. It is important to have a successful fashion business.

For instance, there are three fashion designers, X, Y and Z. A clients wants to sew a dress for an event and she needs it urgently. X will sew the dress in a day, Y will sew the dress in 3 days and Z will sew the outfit in 5 days. Who do you think the client will patronize?


Register to attend the Connect Nigeria Business Mixer

X has identified the problem of time(T). He makes sure that he sews faster to attract more clients. X business will stand out from Y and Z businesses when problem T poses a problem. Locate a demand when starting a fashion business in Nigeria.

5. Start small and seek funds from family

It is every fashion designer’s dream to have a big fashion brand. You want to chill with the top designers in Nigeria. It is a great plan, but you have to start somewhere. Don’t despise humble beginnings.

You can start from your bedroom with a sewing machine and basic sewing tools. Take small steps and grow big. Rome was not built in a day.

If you have family that can support your business, seek their help. Be humble to ask for help when starting your business. Family will most likely give you the money for free. Ultimately, seek funds, save and invest.

Featured Image source: We all sew
Got a suggestion? Contact us: editor@connectnigeria.com

You might also like:
This article was first published on 8th August 2022

agbagba-bukola

My name is Agbagba Bukola. I write about the business and exciting world of fashion.


Comments (5)

5 thoughts on “10 Tips On Starting A Fashion Business in Nigeria ( Part 1)”


  • I’m writing on this topic these days, totosite, but I have stopped writing because there is no reference material. Then I accidentally found your article. I can refer to a variety of materials, so I think the work I was preparing will work! Thank you for your efforts.


  • I was looking for another article by chance and found your article majorsite I am writing on this topic, so I think it will help a lot. I leave my blog address below. Please visit once.


  • Hi there to all, the contents present at this site are truly
    awesome for people experience, well, keep up the nice work fellows.


  • Efficacy and safety of single dose zoledronic acid for osteoporosis in frail elderly women a randomized clinical trial cialis reviews


  • I recently hired the best team of hackers known as RecoveryBureauC to help me bust my cheating wife. They were able to clone her phone and with the help of sophisticated spyware, I was able to mirror her phone’s activity and gain access to her emails, text messages, and other data. I was shocked and horrified to discover that not only was she cheating, but that she was actively planning to leave me and my 3 year old son. I couldn’t believe the level of betrayal, as she ridiculed me with her friends while I was busy trying to make our marriage work.
    The process only took close to an hour, and I’m still spying on her as I haven’t yet gathered enough courage to confront her. Every day, it seems like I discover more and more about her infidelity, and I’m heartbroken but relieved to have enough motive to close this bad chapter of my life. I hate that I had to resort to spying on her, but she left me no choice.
    I want to thank RecoveryBureauC for their professionalism, they are the real deal. I would not waste my time with any of these other hackers, and wish I had known about them sooner. The use of spywares, bugs, and malwares to hack into phones and other data is a highly technical and advanced process, and RecoveryBureauC were able to carry out the task with skill and expertise. I would highly recommend their services to anyone in a similar situation.
You can email them at RECOVERYBUREAUC @ GMAIL C0M

    Contact info;

    Email: RECOVERYBUREAUC @ GMAIL. C0M

    Telegram: RECOVERYBUREAUC

    This team can help you recover your stolen bitcoins, recover your computer system from remote access, website hacks, mobile phone cloning, clearing of criminal records and many more.

Leave a Reply

Your email address will not be published. Required fields are marked *