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Customers are the backbone of any successful fashion business. The more customers exchange legal tender for your services, your business grows. No fashion business can thrive without the constant influx of customers. Having new customers translates to more sales which means more money.

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Over the years, fashion businesses have tended to lose customers. This might be due to relocation, pricing, etc.

Fashion entrepreneurs who are starting their businesses also need customers to grow.

The sole method of getting new customers is through constant advertising. Do you ever wonder why big brands continually advertise despite their fame? Or why do big brands set aside departments for marketing? This is to show how important advertising is to your fashion business.

The points below explain how fashion entrepreneurs can acquire new customers.

1. Create outstanding designs

Customers are always attracted to beautiful designs. You have to be well skilled in sewing to attract new customers. People will patronize you based on what they can see. If your designs are outstanding, you will attract new customers.

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All your designs should have something special about it. It can be a few tweaks here or there. You can also decide to create jaw-dropping designs. When your designs are outstanding, more people buy them. You will then have multiple channels for advertising when you have many people wearing your designs.

2. Display your goods

Your fashion business needs visibility. People need to know that your business exists. When prospective clients see your designs regularly, it registers in their minds. There is something consistent exposure to your business does to your clients.

You can display your designs online and offline. Make sure you select your best designs and attractively show them. The way you display your work matter a lot. It should not be a one-time thing. It is a consistent advertisement that attracts customers.

3. Have business banners and flyers

Business banners and flyers are a great way to advertise your fashion business. You can have a soft and hard copy of them. The soft copy should be posted consistently across your social media platforms. The hard copy, on the other hand, should be placed in strategic locations. It can also be given to your prospective customers.

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Hire the service of a professional graphic designer. Don’t do it yourself unless you are a professional. There is always a clear distinction between amateur and professional graphic designs. Remember, we want to attract new customers, not send them away.

4. Upgrade

You cannot afford to be on the same level. The fashion industry is creative. There are tons of creative minds springing up daily. You constantly have to think outside the box.

Improve your skills: sewing, business and digital. Attend fashion events. Let go of things that waste your time. Create new methods of advertising your business. Create new packaging ideas. Open your brand website. Collaborate with other stakeholders. All these will attract more customers to your business.


To acquire new customers, you have to be consistent. Advertisement is not a one-time thing. Don’t get too comfortable with the number of customers you have. You can have more.

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This article was first published on 13th September 2022


My name is Agbagba Bukola. I write about the business and exciting world of fashion.

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