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In Nigeria, a lot of people downplay modelling. To some, it is just a side hustle to pass away time. There are various kinds of models in Nigeria. Freelancers versus models signed to modelling agencies. Part-time models versus full-time models. Successful models versus aspiring models.

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Irrespective of the category you fall under, you can build a flourishing career in modelling in Nigeria. To achieve that, it is essential to know the types of modelling that are viable in Nigeria.

1. Commercial Modelling

This type of modelling deals with any type of media you can use for advertising. It includes TV adverts, prints, calendars, newspapers, etc.

The model becomes the face of the brand. You are the one representing the brand by advertising for them. You can be asked to hold the products. For instance, skincare products, clothing accessories, and so on.

It is the highest-paid type of modelling in Nigeria. You can be paid in thousands or millions, depending on who you are and the brand you work for. You can also get signed by a brand and be paid yearly.

Commercial modelling is one of the friendliest kinds of modelling. There is usually no age or size restriction. For instance, a brand might want a family kind of advertisement. A family consists of a father, mother and children.

To get a commercial modelling gig, you have to go for auditions all the time. You cannot sit in your house and expect to be cast.

Both freelance models and models signed to modelling agencies can go for casting or auditions.

2. High Fashion Modelling

It has to do with fashion shows and exhibitions. It is also called runway modelling. In high-end fashion modelling, the models must work with fashion designers, stylists, photographers and make-up artists. The models wear designer clothes and walk on the runway.

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Fashion designers typically go for skinny ladies and muscular men. The ladies have to be at least 5ft8inches while the men have to be at least 6ft.

High fashion modelling in Nigeria is not as lucrative as in other countries. Most gigs are usually during a particular season, October to December. GT Fashion Week, Lagos Fashion Week, Lagos Bridal Fashion Week, Access Bank Runway, etc.

The pay is not that much. It is not enough to keep you going for a year. You will be paid per show, not per designer. It means if you wear ten designers’ designs and someone else wears five, you will be paid the same amount.

3. Look Book/Editorials

For this kind of modelling, you must wear designer or stylist clothing. A photographer then takes your pictures for commercial purposes.

The pay depends on the designer. Some designers pay more than others. Big fashion brands like Atafo Official and Lisa Folawiyo will pay higher than small fashion brands.

The designers mainly contact modelling agencies for models. It is difficult to get a job as a freelancer.

4. Video Shoots/Video Vixens

This type of model is used for music video shoots. The artist or his/her management specifies the look they are going for. There are no strict restrictions or specifications. You need a pretty face, a nice figure, good skin, etc.

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The gigs do not come all the time. Freelancers can audition for this kind of modelling. The pay is not that much. You will be paid based on your role. The lead role is paid higher than extras.

5. Face/Beauty Modelling

These models are usually needed by make-up artists, photographers, bridal hairstylists, etc. You need to have excellent dentition, good facial features and good skin. The job doesn’t pay that much. Freelancers can apply for it.

6. Brand Ambassador/Ushering/Activation Modelling

Brands need such models for their products and services. They are also needed for official meetings and events. They direct people on where to sit. They don’t make much money per event, but they often get gigs.

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This article was first published on 13th September 2022


My name is Agbagba Bukola. I write about the business and exciting world of fashion.

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