BUSINESS

The Idea Behind Retargeting And How It Works

  Chances are, you’ve already experienced this form of advertising without being aware of it. The options for online advertising have become limitless as a result of numerous platforms, channels, and strategies available to advertisers. What do you think happens

6 Golden Rules For Effective Staff Management

  Most people tend to think that the concept of Employee/Staff Management should only be left in the hands of people with the title of “Manager”. But the bitter truth is, whether you’re a CEO, a manager, or an intern,

6 Tips On Conducting Market Analysis

  No entrepreneur wakes up in the morning and dives into a business without proper and effective research. You need in-depth research for whatever you want to do in business. Through research, business management gets to know the target audience,

Financial Management: Tips To Creating A Marketing Budget

  Most small businesses and budding entrepreneurs are usually confused and tend to ask the question; “how much is too much to spend on marketing?”. Well, that’s an important question, and the key to answering it lies in drafting/creating a

5 Indispensible Ingredients For Building A Unicorn Startup In Nigeria

  Unicorns in the business sense are startups that are valued at $1 billion or more. As of the writing of this article, there are 554 unicorns worldwide – with more making their way into the unicorn status. In Nigeria,

How To Grow Your Business Through SWOT Analysis

  What is SWOT analysis? To answer this, we must first look at the full meaning of the acronym, SWOT. SWOT means Strength, Weakness, Opportunity, and Threat. So to simply put, SWOT Analysis means studying, examining, and understanding a subject

6 Ways To Grow Your Business Using Interpersonal Relationships

  An interpersonal relationship is very important to business growth and development. An interpersonal relationship is how you relate and communicate with your customers, and knowing when and how to relate with them. Read more about Business It takes a

Choosing A Winning Team For Your Startup

  The secret to the success of many entrepreneurs lies in the ability and capability of their team. No entrepreneur scaled up the ladder all alone. The entrepreneur might be the business owner and even the face behind the name,

Understanding The Concept Of Disruptive Innovation And How It Works

  We’re often exposed to media content, talking about the concept of disruption but rarely do we understand what it entails and how it can be achieved. The level of technological development today has transformed the world into a place

Powerful Growth Strategies For Small Business Owners

  It is usually exciting for entrepreneurs to set up their own businesses, but excitement alone cannot keep you long in the business. The big companies you see and admire today didn’t just spring out from nowhere. They grew from

5 Ways To Starting And Selling Your Startup

  Startups are often misunderstood to mean small businesses looking to expand into bigger businesses. That’s not the whole picture. Startups are entrepreneurial ventures at their early stage of growth and deeply rooted in innovation to create solutions to existing

Questions To Ask Before Implementing A New Marketing Strategy

  The goal of marketing is to create value that attracts the right audience, and make them convert into customers. However, marketing does not always yield results for many people, because of how dynamic the system is, and how demanding

6 Things Great Marketers Do Everyday

  When you come across a successful marketer, you are always tempted to ask, what makes a great marketer? Being a marketer is not an easy journey. It is filled with a lot of multitasking, involving campaigns, setting goals, drawing

8 Steps To Closing Any Customer

  Selling to customers comes with a whole lot of techniques. It follows a logical progression. Business owners who master the art of selling will stay longer in the marketplace and rake in all the profits. Therefore, of all business

How To Successfully Close All Sale Deals

  Closing sale deals is so much easier than many people think. Most times, the focus is placed on closing the first deal, and all efforts diminish afterwards. This piece is aimed at showing principles and techniques for closing sale

4 Ways To Find Out What Your Customers Want

  Knowing what your customers want is the best way to grow your business, and at the same time, retain and grow your customer base. The earlier you realize that it is the customers that pay the wages, the best

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