The goal of marketing is to create value that attracts the right audience, and make them convert into customers. However, marketing does not always yield results for many people, because of how dynamic the system is, and how demanding the consumers have become.
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In line with this, it is important not to get carried away with the marketing activities that we forget to adequately plan and create a framework that allows for smooth implementation.
We will consider certain questions required if you are deliberate about your marketing campaign.
- Who are your customers?
- Identify your ideal customer who you can deliver the most value to, and get rewarded as well.
- Who are your competitors?
- Find out people in the same niche as you, who are currently doing well and identify how to replicate their results.
- What is your ‘secret sauce’/ unique selling point?
- What is your competitive advantage? What do you have that most people don’t? This is what is known as your unique selling point.
- What are your company revenue targets?
- At what point would you consider the strategy to be a success? What is your business target at the moment?
- What is your sample offer to first-time customers?
- You have to present a sample that draws the attention of first-time buyers.
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- How many customers can you handle per time?
- Beyond marketing for customers, you have to first ascertain how much you can go on, delivering maximum customer service experience.
- Why do you want to change your approach to marketing now?
- Do an honest review of your previous marketing campaigns and determine the next best approach to employ.
- How many people do you have in the Marketing department?
- Identify your human resources and determine if they are enough to carry on the next marketing phase you are planning. Furthermore, the go-ahead to identify specific individuals in the team and give them tasks that will move you closer to your marketing goals.
- How do you compute data?
- Identify your customer retention process and seek ways to constantly improve this process.
The next crucial ingredient in your marketing launch plan is timing. You need to know exactly when to launch. Timing is so important, it could even determine which of your products or services should be put forward. These questions will prepare you to understand the psychology of the market, and the best way to gain entrance into it.
As soon as you decide your marketing time, you will need to engage in activities that prepare your market for the launch. You subtly release snippets of the launch product/service, so anticipation is created. Most people will always buy into what gives them an illusion that they are missing out on something. Get people to talk about your product and service, and you will be shocked at how sold they become even before your marketing date arrives.
Finally, no two marketing campaigns can be the same. Every launch plan must be well prepared and thought out before implementation, with the questions and steps that have been outlined. You will always gain more results with preparation.
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