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  Knowing what your customers want is the best way to grow your business, and at the same time, retain and grow your customer base. The earlier you realize that it is the customers that pay the wages, the best you apply strategies that can keep them coming for more. Are you confused about what your current and potential customers need? Then you’ve got to find out.
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Businesses that depend on guesswork and intuition might not hit more successful sales than those who depend on in-depth knowledge about their customers, and design their products, services and solutions to meet their needs and goals. In today’s article, we are going to look at how you can know what your customers want and tailor your solutions to meet their goals and needs, and at the same time, grow your business.
  1. Ask Subjective Questions

One of the ways the biggest players in the business world derive information from their potential customers is to get them talking. Always look out for their fears, desires, and wishes. You can get this information through various means, such as Focus Group Discussion, Questionnaires, Google Forms, and so on. Therefore, it is important that as a businessperson, you need to ensure to carry out both online and offline surveys. Most times, you can present them with choices to know their opinions and reasons for it. For example, you can ask customers what flavour of ice cream they are likely to buy if they are given the opportunity to choose between strawberry and apple.
  1. Find Out Motivations For Patronage

When you sell a product to customers, learn to build a buyer persona profile. There are various reasons why customers buy your products. The goal of your interviewing these customers is to capture their decision-making story from beginning to end. Therefore, start with the question of events or problems that motivated them to search for a solution. Also, find out the circumstances that facilitated the reasons for their search for a solution. For instance, a mother who just got a new job that will take much of her time needs a home care service to help in taking care of her two-year-old child, while she is away. Through this information, you can certainly tell that a home care service will be in the service of the woman for a longer period of time.
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  1. Ask Your Competitor’s Customers

Don’t shy away from asking buyers who selected your competitor instead of you. This set of buyers provides deep insights into knowing how to address lapses in your product or solution. Most often, buyers who chose your competitors ahead of you are always candid in their opinion. Furthermore, through these buyers, you can know what your competitor is offering and what they are not. To this end, you are armed with the necessary information on how best to improve your products. The reasons why buyers chose your competitor instead of you could be that yours is expensive and didn’t contain certain features, or is simply substandard compared to your competitor’s.
  1. Know Customers’ Expectations

What are your customers looking out for when they buy your product or solution? At the end of using your product, what changes do they expect? These are questions you must answer to tailor your services to suit their needs. For example, a customer suffering from dark spots expects her skin to glow like the sun when she uses your company’s dream. Knowing this, you can now get the right dermatologists and skincare experts that can produce a cream that can make a lady’s skin glow like the sun. Featured Image Source: The Guardian NG
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This article was first published on 15th December 2021


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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